This year’s summer season is really cooling down!
Last year’s summer season saw frequent hits, with the total box office exceeding 20 billion. This year's summer season is more than half over, but the total box office has not yet exceeded 10 billion. Obviously there were famous directors and popular actors in the summer movies last year and this year, so why is there such a big gap in the box office? Maybe it’s because everyone wants to get out of their comfort zone this summer.
The first is director Wu Ershan. Last year, his well-known masterpiece " Conferred Gods Part 1 " won a box office of 2.6 billion. This year, Wu Ershan did not release the much-anticipated "Fengshen Part 2". Instead, he challenged the fantasy theme and brought the comic adaptation " Under the Stranger ". The film has been released for almost a month. The box office is only 118 million, and the total box office is predicted to be 119 million, so there is not much room for growth.
Director Wu Ershan made a big leap from mythological themes to fantasy themes. Not only did his new work flop at the box office, it also dragged down his own reputation. Fans of the original novel couldn't help but criticize because of the magical transformation. His remarks were questioned about bullying fans of the original novel. Not to mention that he was accused of making bad movies, and his past glory was also questioned. A tentative transformational work really made Wu Ershan lose more than he gained.
Next is director Chen Sicheng. From the " Chinatown Detective " series to the " The Disappearance of Her " produced last summer, Chen Sicheng is unstoppable in the suspense market. This year, he boldly tried the fantasy spy theme and brought the film " decrypted ". It has been released for almost half a month and the box office has only exceeded 300 million.
Originally, the success of "Decryption" made the audience feel that Chen Sicheng was not capable and he was a little arrogant because of his past achievements. Later, Chen Sicheng's "See you in 10 years" due to poor box office performance was ridiculed by netizens for being eccentric and emotionally unstable, and his reputation was greatly affected.
It is not easy for directors in the film industry to step out of their comfort zones and seek transformation, and the same is true for actors.
Zhu Yilong first won the Golden Rooster Best Actor with the reality-themed film " Life Events ". Last year, he starred in the suspenseful "The Disappearance of Her" and won a cumulative box office of 3.5 billion.
This year he also stepped out of his comfort zone and co-produced and starred in the literary film " negative negative is positive ", but it received the worst results. The box office of the film has not yet exceeded 100 million, and the estimated total box office has also increased from the first release. The original 189 million dropped to over 70 million today, causing a huge box office failure.
Judging from the fact that many directors and actors are seeking transformation this summer, but have failed each other, transformation is not easy in the film industry that attaches great importance to box office appeal. This also makes everyone excited about the upcoming release of the new film. Shen Teng sweated.
Shen Teng's new film is called " reverse scale ". It is no longer a comedy theme that Shen Teng is familiar with, but a crime theme that he has not yet challenged. It is not difficult to see from the posters of the singles and the prominent slogan on the posters "Shen Teng makes his debut in gang crime", etc. The focus of the film's publicity points and targets.
In this summer’s summer season, the comedy film " Catch a Baby " starring Shen Teng did top the box office, accounting for nearly one-third of the total summer box office. Charlotte Troubles 》The team is in charge and is the result of the superposition of many buffs. Now that Shen Teng is collaborating with Zhang Yuqi to challenge the theme of gangster crime, netizens are basically not optimistic about it, and even think that the box office will only be around 500 million at most.
Whether you are a director or an actor, it is a good thing to be encouraged to break out of your comfort zone and seek transformation. However, we still need to proceed steadily and pay more attention to quality.This year’s extremely cold summer season is also a lesson. I hope the upcoming National Day season will be more lively.
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