According to data from the movie platform, as of 11:00 today (15th), the total box office (including pre-sales) for the 2024 summer season (June-August) has exceeded 9.5 billion yuan, and summer films continue to be released. ”, and many theaters are also actively creating new spaces for film culture and life. According to
data, 136 films have been released or scheduled for release this summer. It is understood that there will be 34 films to be released in mid-to-late August, including the feature film "The Hedgehog", the Japanese animation " Detective Conan: The Million-Dollar Pentagram ", and the Hollywood science fiction film " Alien: Taken". "Life Ship " and so on, with rich genres and diverse themes, summer movies are still heating up.
Cinema + Olympics, the first cross-border cooperation this summer, fully amplifies the charm of competitive sports in the immersive environment of the cinema, bringing a brand new viewing experience to the audience.
Gu Yuanquan, operations manager of China Film International Cinema Tiantian China Film Store: About 18 Olympic events have been broadcast, and the seats are basically full, with an attendance rate of more than 80%.
In addition, this holiday, many theaters are playing new tricks, expanding new formats of film consumption, and creating new spaces for film culture and life. You can have afternoon tea, drink craft beer, check in and take photos with "concave shape", and you can also "visit" the movie theater.
Zhang Miao, Marketing and Promotion Manager of Capital Cinema: We have created the public space into an area where you can browse, check in, and exhibit. We have introduced several new business formats, set up a craft beer area and a tea drinking area, and invited well-known domestic IPs , including cutting-edge designers who come to the space to give some displays, and also provide consumers with space to check in.
Source: CCTV Finance
