The summer movie market continues to be booming, and theaters have also innovatively launched "customized" services, creating a new mode of movie viewing.
In many theaters in Nanchang, Jiangxi, movie fans can order their favorite movies from the movie list listed in the theater, or according to personal preferences, or make an appointment with a few friends to "team up" to watch their favorite movies "Exclusive screening", this "appointment screening" service has been transformed into "exclusive customization", and your favorite movies can be viewed again and again in the theater.
Citizen of Nanchang, Jiangxi: Movie theaters rarely schedule some niche or classic films. "Reservation screening" provides private customized services, and we can also see the classic films we want to watch.
Liu Qi, a staff member of a theater in Nanchang, Jiangxi: "appointment screening" meets the diversified needs of the audience, and also effectively optimizes the resource allocation of our theater, and there is room for display of different types of films.
"Reservation screening" is a new model for exploring and trying branch distribution by agreeing on the screening scale and screening period. In 2023, thousands of theaters across the country will officially put "appointment screening" into the market, introducing diversified and differentiated content into theaters, breaking the tradition that theaters can only "I play and you watch".