The seventh vinitaly China Roadshow organized by Italy's Verona Exhibition Group will be held in Shanghai, Xi'an, and Guangzhou from September 2 to 6, 2024, as the vinitaly international wine and spirits exhibition in Italy. The wine-themed professional tour will start the annual Italian wine market development journey with Italian wine manufacturers, importers and distributors focusing on the Chinese market, and jointly explore the current demand and future growth points of Italian wine in China.
This roadshow will join hands with more than 40 outstanding Italian wine producers and importers to bring more than 600 representative high-quality Italian wines. Well-known wineries and importers will also bring a number of high-quality master classes. Together they present the wine panorama created by Italy’s vast and varied terroir and complex grape varieties. Vinitaly China Roadshow adheres to the principle of providing high-quality exhibition and exhibition experience. The Shanghai Station will be held at the W Hotel on the Bund in Shanghai on September 2, the Xi'an Station will be held at the W Hotel in Xi'an on September 4, and the Guangzhou Station will be held on September 6 Held at Rosewood Hotel in Guangzhou.
In addition, delonghi coffee machines originating from Italy will continue to appear in the seventh Vinitaly China Roadshow, bringing a different cross-border experience to the roadshow together with consorzio tutela grana padano Italian Padano Cheese Association.
This year’s vinitaly China Roadshow official WeChat mini program is now officially launched! Everyone is welcome to go to the mini program to learn about exhibitors, wines and Italian Wine Week related information, plan your visit in advance, and register in time.
The fifth "italian wine week" will also return with a new upgrade from September 2 to 8, 2024 as a roadshow supporting activity, continuing the three-city full-open mode and linking Shanghai, Xi'an and Guangzhou offline. Many popular catering/retail brands in the city gather popular e-commerce online; the scale is fully upgraded, the event is unveiled with a new design, and multiple benefits such as exquisite promotional materials, peripheral gifts, and a trip to the Italian Wine Show are prepared for participating merchants !
