According to real-time data from the online platform, as of 16:18 on August 12, ’s total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 9.3 billion yuan. The movies " catches the baby ", " silently kills " and " there is a canteen beside the cloud " are temporarily among the top three in the box office list.
Watching live broadcasts in theaters opens up a new track for movie-watching content
This summer, many friends discovered something different from the past when they walked into the theater. For example, this year, for the first time, my country has implemented the live screening of Olympic Games TV programs in theaters. The big screen makes the event process more immersive and participatory; and the live broadcast also gives the big screen content various unknowns and uncertainties, making it more fascinating. .
Chinese table tennis team members Wang Chuqin and Sun Yingsha won the championship in the table tennis mixed doubles event at the Paris Olympic Games. In a movie theater in the northern suburbs of Xi'an City, Shaanxi Province, the atmosphere for watching the game was immediately full. Same in the theater, same game. At China Film International Cinemas in Beijing, the superior screen presentation technology and shocking audio-visual effects make the audience feel like they are in Paris.
Audience member Luo Yujie: I felt very good watching live. The stereo sound made me feel like Paris. I was very excited and felt like I was there.
Audience Ren Xueyi: can enjoy the gold medal moment with many fans, which is very different from watching the game alone in front of the computer screen.
This year, China Central Radio and Television reached an exclusive cooperation with China Film Co., Ltd. China Film Group provides real-time broadcast services for more than 800 theaters across the country. The live broadcast content includes the opening and closing ceremonies of the Paris Olympic Games, more than 20 events such as table tennis, badminton, and diving, which are the traditional strengths of the Chinese team and domestic sports fans are concerned about.
Ren Yue, deputy general manager of China Film Co., Ltd.: There are 405 successful reservations for the mixed doubles table tennis match across the country. Many games were full, and the box office exceeded one million yuan.
According to statistics, this game is equivalent to using 0.1% of the film schedule to obtain 1% of the national film market box office that day. So far, the "Olympic Games in Cinemas" live broadcast has been broadcast live in nearly 800 theaters across the country for more than 2,300 times, with a total of 55,000 viewers and a total box office output of nearly 2.2 million yuan.
Ren Yue, deputy general manager of China Film Co., Ltd.: Up to now, China Film has launched in-depth cooperation negotiations with multiple copyright holders at home and abroad. Taking competitive sports as an example, China Film will be involved in many subdivisions such as football and basketball. Carry out continuous live broadcast development and linkage.
Movie fans join together to create an exclusive movie-watching experience
Online "join together" to go to theaters to enjoy "exclusive screenings". Movies that have been offline may also be watched again and again in theaters. This summer vacation, the "customized" service launched by theaters has also created a new mode of movie viewing.
In many theaters in Nanchang, Jiangxi, movie fans can order their favorite movies from the movie list listed in the theater, or based on personal preferences, or meet up with a few friends to "team up" to watch their favorite movies "Exclusive screening", this reservation screening service has been transformed into "exclusive customization", and your favorite movies can be viewed again and again in the theater.
Deng He, a citizen of Nanchang, Jiangxi: Movie theaters rarely schedule some niche or classic films, but reservation screenings provide private customized services, so we can also see the classic films we want to watch.
Liu Qi, a staff member of a theater in Nanchang, Jiangxi: reservation screening meets the diverse needs of the audience, effectively optimizing the resource allocation of the theater, and providing space for display of different types of films.
Appointment screening is a new model of branch distribution that is explored and tried by agreeing on the screening scale and screening period. In 2023, at the 24th National Film Promotion Conference and the First National Film Fair, China Film, together with China Film Investment Corporation, Shanghai Film Group Corporation and other six film management companies, will officially put reservation screenings into the market in thousands of theaters across the country.
Guo Nina, the person in charge of a certain ticketing platform: we have introduced a new model of movie viewing by appointment, and the online ticket purchase platform has also set up an event area for appointment screenings.At present, there are nearly 2,000 screenings, nearly 50,000 people have entered the cinema, and the box office has reached nearly 2 million.
Ren Yue, Deputy General Manager of China Film Co., Ltd.: During the screening of " The Wandering Earth 2", we carried out a joint screening event of "The Wandering Earth 1" and "The Wandering Earth 2", which set off a craze for watching science fiction movies. . During the winter and summer vacations, we launched scheduled screenings of animated films such as " Chang'an Thirty Thousand Miles " and " Young Lion ", which were warmly welcomed by parents and children.
reservation screening introduces diversified and differentiated content into theaters, breaking the tradition that theaters can only "I play it and you watch it". Since its launch in March 2023, appointment screening has cooperated with 45 cinema lines and more than 4,000 theaters, released 66 films, and made 15,000 successful reservations.
More non-movie content presents top-notch visual effects
What might the cinema of the future look like? Can movie theaters only be used to watch movies? At present, the film industry's exploration of new formats and new scenarios allows us to see more possibilities.
Not long ago, the "2024 National Center for the Performing Arts International Opera Film Exhibition" just concluded. More than 300 screening units in 24 cities presented audiences from all over the world with a feast of light and shadow such as opera films, Peking opera films, and digital dramas produced by well-known Chinese and foreign art institutions.
Sun Di, Deputy Director of the Film and Television Program Production Department of the National Center for the Performing Arts: We bring some of our own operas and dance dramas, including some dramas, to the theater. This year's scale and film presentation quality are also the highest, with a relatively high attendance rate. Seeing very delicate performances in the theater in the form of a movie has also attracted some young audiences, who are more passionate about this elegant art.
Ren Yue, deputy general manager of China Film Co., Ltd.: Watching diverse content in theaters will become a future development trend. With an open mind, we actively communicate with a wider range of partners in the non-film industry and strive to introduce more high-quality , diversified cultural content, such as large-scale sports events, operas, dramas, etc., and vigorously expand the supply of non-movie content.
Cinema has a high-quality audio-visual experience and may become a "second venue" for various cultural activities in the future. It may also become a new space with multiple forms of screening content and new entertainment consumption scenarios.
Ren Yue, Deputy General Manager of China Film Co., Ltd.: In my opinion, cinemas in the future may exist as an integrated space. Cinemas are first and foremost the center for movie screenings. At the same time, they will not only be a "quiet place to watch movies" as people traditionally think of them, they will provide the public with high-tech audio-visual enjoyment and an immersive and interactive social experience.
