was once one of the most popular movies this summer. It was once regarded as the biggest competitor of Shen Teng 's new film " catch a baby ". When it was just released, it was hailed as the next " I am not a drug". God 》. It can be seen that " Retrograde Life ", directed and starred by Xu Zheng, is very likely to be a box office hit after it is officially released.
"Retrograde Life" is Xu Zheng's first film directed and acted by himself outside of the "囧 series". This is also his second film produced by himself after 2020's "囧Mom". A new film directed and acted by myself. Like "I'm Not the God of Medicine" back then, the plot of this film focuses on small people in real life. It may also be able to arouse the collective resonance of most viewers.
is the top hit movie in the schedule. It is regarded as the biggest competitor of "Catch a Baby" and is also hailed as the next "I'm Not the God of Medicine". Xu Zheng's "Retrograde Life" seems to have the ability to create super high box office , but unfortunately its box office performance was actually very dismal.
Before it was officially released, this film had experienced a small-scale advance screening. In addition, it also opened box office pre-sales. However, the film's screening and pre-sale box office results were not very satisfactory. In a few days, it was only More than 20 million yuan was harvested.
On August 9 this year, "Retrograde Life" began to be officially released in mainland theaters. Although this film successfully defeated "Catch a Baby" and won the daily box office championship on the first day, its total box office on the first day failed to reach 40 million yuan, which was not as good as Chen Sicheng's " Decrypted ".
The box office on the first day was less than 40 million, which basically doomed the failure of "Retrograde Life". Domestic media's predicted box office for this film has dropped from the original 1 billion to less than 500 million yuan today. It is understood that the total investment in this film is as high as 200 million yuan. It seems that this will be another film that will cause the film studio to lose money.
invested 200 million yuan, but the box office result on the first day was less than 40 million yuan. Why did "Retrograde Life", which was originally very promising, fail so much after it was officially released?
Audiences who like Xu Zheng's "囧 series" films should know that "囧Mom", a sequel to the "囧 series" also directed and starred by Xu Zheng four years ago, failed to hit theaters due to the epidemic, so This film was chosen to be broadcast for free on domestic short video platforms.
At this time, the audience was happy, but this operation also directly touched the bottom line of other filmmakers. Domestic directors such as Chen Sicheng came out to accuse Xu Zheng, thinking that he was disrupting the film market.
Now four years have passed, Xu Zheng has made a strong comeback with his new film "Retrograde Life", but he has not been able to escape the fate of being boycotted. Many theaters in China have issued statements stating that they will not screen Xu Zheng's new film.
In addition to some movie theaters saying they would not show "Retrograde Life", some domestic audiences also chose to abandon the movie because the poster was unrealistic.
In a certain poster of "Retrograde Life", the delivery boys played by Xu Zheng, Jia Bing and Wang Xiao are all smiling and looking very happy. Behind them, the delivery boys played by unknown actors were busy with their own affairs, and there was no happy look on their faces.
Some people said that a group of rich people playing poor people were laughing happily in the front, while the real poor people were still working hard in the back, which was not consistent with reality.
Some theaters chose not to show it, and some viewers also chose to abandon it because of the controversy over the poster. The box office of "Retrograde Life" seems to be destined to fail.
