The movie " Retrograde Life " directed and starring Xu Zheng will be officially released on August 9. Chongqing Shenbo International Cinema issued a statement on August 5, saying that in order to fulfill its commitment to the "Joint Statement on the Online Premiere of the Movie "囧Mom"", it will refuse to screen "Retrograde Life".
According to media reports, the reporter contacted the theater manager in question, and the other party said, "The statement was issued by the relevant department of the company. I am not aware of the relevant situation. I only received a notice from the company requesting the theater not to show the film."
In addition, The WeChat public account currently certified as "Shenbo International Cinema" has deleted the relevant statement.
"Retrograde Life" was boycotted by a theater
html On August 5, a public account certified as "Shenbo International Cinema" issued a statement refusing to broadcast "Retrograde Life". The statement mentioned, "We know that as an independent theater, it has minimal impact on a movie's box office, and theaters should not voluntarily give up summer box office, but we firmly believe that the rules of the film industry require all practitioners to consciously abide by them. The refusal to broadcast "Retrograde Life" directed by Xu Zheng is the fulfillment of the promise we made in the 2020 "Joint Statement on the Online Premiere of Movies". Time may make people forget, but there will always be people who remember the importance of consciously abiding by the rules of the film industry. Fairness and urgency.”also wrote in the statement: “We will not go into details about the specific reasons and ins and outs. We do not call on anyone to support our actions, nor do we accept anyone’s opposition to our actions, although we are small. , and it is not perfect, but this decision is based on true love for movies and encourages filmmakers to abide by their duties, respect and fairness." ", the third film in the "囧 series" after "囧 in Hong Kong" in 2015. This is also the first time Xu Zheng's "囧 series" movie has entered the Spring Festival. The first two works, "Embarrassed in Thailand" and "Embarrassed in Hong Kong", achieved box office receipts of 1.267 billion and 1.614 billion respectively in 2012 and 2015.
"囧Mom" was originally scheduled to be released in theaters during the Spring Festival in 2020. However, due to the impact of the new crown epidemic, all Spring Festival movies including "囧Mom" were withdrawn. On the 30th day of the Lunar New Year, the producers of "囧Mom" suddenly announced that "囧Mom" will premiere online on the first day of the Lunar New Year. Users can watch it on ByteDance's online video platforms Douyin, Xigua Video, Toutiao, Huanxi Watch the full movie "囧Mom" for free on the Premiere app. This is also the first time in history that a Spring Festival movie has been premiered online.
At the same time, Huanxi Media announced that the original guaranteed distribution agreement for "囧Mom" has been terminated, and signed a copyright licensing agreement with ByteDance of no less than 630 million yuan.
According to the Daily Economic News at the time, netizens were watching movies for free. Xu Zheng got rid of the pressure of "guaranteed distribution" and obtained a guaranteed profit of 630 million, while ByteDance's Toutiao video platform took this opportunity to enter the long-form video market. It seems to be a "magic operation" that everyone is happy with...
Until the afternoon of January 24, 2020, public opinion began to "reverse", and many theater practitioners angrily denounced the "treacherous" approach of "囧Mom".
More than 20,000 employees in the film industry in Zhejiang Province also issued a joint statement, pointing out that Huanxi Media's online premiere "violated the basic rules of the industry." The
statement read that the movie "囧Mom" was originally released in theaters but was withdrawn due to the COVID-19 epidemic. Huanxi Media can choose to release it at an appropriate time afterwards and continue to enjoy its economic rights. However, theaters across the country have also invested considerable expenses in screening the movie "囧Mo". This "囧Mo" behavior" has brought heavy losses to theaters across the country.
At the same time, 22 theater companies and the Guizhou Film Distribution and Exhibition Industry Association jointly issued the "Emergency Request for Instructions to the Competent Department to Regulate the Movie Window Period", saying that theaters across the country have invested a considerable amount of money in screening the movie "囧Mo". This "囧Mom" behavior" has brought heavy losses to theaters across the country.
stated in the article that it hopes Huanxi Media will stop the Internet premiere of the movie "囧Mom", otherwise the theater chain will boycott the movies produced by Huanxi Media and Xu Zheng to a certain extent.
Media comments: It was criticized before it was released
"Retrograde Life" tells the story of Gao Zhilei (played by Xu Zheng), a middle-aged unemployed man in a major Internet company. With the support of his wife Xiao Ni (Xin Zhilei) and his family, he regains his courage and Confidence to become a delivery person. Starting from a new starting point, Gao Zhilei traveled through the streets and alleys of the city and met a group of like-minded "knights" on the road. He deeply felt the true feelings of warmth and coldness in the world, and redefined a new direction in life.
is the first theatrical film directed by Xu Zheng since "囧Mom". The current total box office of "Retrograde Life" is 24.73 million yuan in screenings and pre-sales. The film's producers include Shanghai Ruyi Film and Television Production Co., Ltd., Matt Films (Hubei) Co., Ltd., 88 Films (Shanghai) Co., Ltd., etc.
It is worth noting that according to previous comments on red nets, with the release of the trailer and announcement of "Retrograde Life", it has attracted different voices from the past on the Internet, and has been complained by netizens: traffic passwords, making fun of people at the bottom, Rich people come to experience life.
Comments on popular websites pointed out that "Retrograde Life" is more like a "commodity": what we talk about is art and reality, but what we think about is box office and business. The social phenomenon of middle-aged unemployment is also a social pain point. Starting from the single industry of "delivery workers", there is a natural downward gaze, which is more like a senior white-collar person experiencing life. The practical significance and social thinking it brings are only superficial. on the surface. In the announcement of
, director Xu Zheng said, "We just want the feeling of a documentary." Yes, such a realistic film is very suitable for a documentary, but perhaps it was driven by capital operations and commercial interests that it was made into a documentary. "Business Reality Film". A group of actors experience the life of a "delivery boy" and then receive a salary that is ten times or a hundred times higher than that of a "delivery boy". It is difficult for people not to criticize this "Retrograde Life".
Editor | He Xiaotao Du Bo
Proofreading | Cheng Peng
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