At this forum, the official release of the book "Chengdu and Chinese Films" also attracted widespread attention in the industry.
Cover News Reporter Zhou Qin
html On August 3, the 37th Popular Film Hundred Flowers Awards "2024 Chinese Film Art Report" and "2024 Chinese Film Industry Research Report" release forum was held at the Chengdu High-tech Center Performance Theater. At thesite, the report authors had a dialogue to discuss how movies can keep up with the times, pay attention to reality, and convey the spirit of the times. At this forum, the official release of the book "Chengdu and Chinese Film" also attracted widespread attention in the industry.
Lu Shaoyang:
ai Creators must be based on reality and face the future
Lu Shaoyang, professor at the School of Journalism and Communication at Peking University and chairman of the Theoretical Review Working Committee of the Chinese Film Association
Professor at the School of Journalism and Communication at Peking University and theory at the Chinese Film Association Lu Shaoyang, chairman of the Commentary Working Committee, said that the "Chinese Film Art Research Report" began to be compiled in 2008, and it has been 16 years now without interruption.
According to the art research report, Lu Shaoyang summarized some new characteristics of Chinese film creation: paying attention to reality is the highlight of film creation; genre films are also the fundamentals of the film industry and the most basic guarantee of film quality; technology assists film creation, and culture goes overseas to compose A new chapter; returning to life itself has brought the creation of main theme films onto a new path; small and medium-cost films are dazzling. Lu Shaoyang said that "The Light of the White Tower", the first film produced by Eying, is a movie that elegantly expresses the emotions of middle-aged people and is a bright spot among small and medium-cost movies.
Of course, Chinese films also face new challenges. The emergence of AI has made film creation even more powerful, but there is also another voice saying, will it replace creators in the near future? Lu Shaoyang believes that AI works based on existing materials, and it is a summary of the past. “But our artists not only have to summarize the future (the past), but they also have to be based on reality and face the future, so from this perspective, AI cannot replace it. Our artists, the light of AI cannot block the light of people."
Lu Shaoyang mentioned that the contradiction between the long cycle of film creation and the short cycle of the audience's aesthetic taste is the second challenge. How to solve the problem? He believes that art actually faces constant problems. “What we have to solve are the problems of life, old age, illness and death, and people’s desires and dreams that creators of all times have to face. When we solve these problems, we Film creation will never expire.”
Rao Shuguang:
Chengdu films focus on exploring regional characteristics and resonating with global audiences
Rao Shuguang, a famous film critic and president of the China Film Critics Society
Chengdu, as a famous historical and cultural city in China, an important town in southwest China, is closely related to China. The development of films has an indissoluble bond. From early film screenings to current film production and distribution, Chengdu has always played an important role. With a number of national film festivals being held in Chengdu, Chengdu's film industry is booming. , forming a unique film cultural atmosphere. On the
forum, the release of "Chengdu and Chinese Film" attracted industry attention. Rao Shuguang, a famous film critic and president of the China Film Critics Society, served as a consultant for the book.
Rao Shuguang said that Chengdu films focus on exploring and displaying regional cultural characteristics in their creations, focusing on expressing these cultural elements in a cinematic way, and focusing on integrating Chengdu culture and Chengdu through exquisite narrative, unique artistic style and cultural perspective. The stories and humanity of Chengdu are presented to the audience. This international expression allows Chengdu films to maintain local characteristics while transcending regional and cultural boundaries and resonate with global audiences.
Rao Shuguang also suggested that at the international communication level, in the future we should look for more cultural exchanges, build cultural consensus, and integrate the Chinese story with the awareness of a community with a shared future for mankind. Only in this way can we have better communication and be more popular overseas. Audience recognition. The most important thing in a movie is to create a good image of the characters, so that people can connect with each other and arouse empathy from the audience.
(picture according to the organizer)
