Recently
reporters found that many cold drink wholesale stores
retail supermarkets and convenience stores
Internet celebrities’ high-priced ice cream has greatly reduced their presence
Affordable ice cream has become the mainstream of the market
The boss of a certain cold drink wholesale store
told reporters
This summer, old popsicles and big ice cream The best seller of pudding
can sell two boxes a day, starting with
about more than 100 pieces
There are also some nostalgic ice creams
priced at only 8 yuan per piece
which are also very popular
The most expensive ice cream in the store is the 8 yuan/piece Menglong.
A customer carefully selected 8 or 9 sticks of ice cream
It cost about 40 yuan
The average price was around 5 yuan per stick
In order to increase sales
Some supermarkets have also launched promotions
Various promotional cold drinks were placed on display Prominent location
The price is very affordable
The "sky-high price ice cream" disappears
"Boss, do you have a Northeastern big plate?" In a newly opened cold drink wholesale store in Beijing, a customer asked when he walked in.
Zhongxin Finance noticed that among the dozen or so freezers in the store, the wholesale price of ice cream was mostly less than 5 yuan. Some high-end brand products were priced between 5-10 yuan. Ice cream exceeding 10 yuan was rare. The most expensive The other one is Dove ice cream. The unit price of 50g of ice cream is 15 yuan, and the wholesale price is 12 yuan.
It is worth mentioning that Northeast Daban and Zhongjie Ice Point, which bear the Northeast imprint, occupy two entire freezers. A woman is filling a shopping basket with "Laozhong Street Popsicles".
Most of the mid-range ice cream sold in cold drink wholesale stores is less than 5 yuan. Photographed by Zuo Yuqing
The owner of a wholesale store told Sino-Singapore Finance that currently the most popular is the mid-range ice cream priced at 3-4 yuan, and the best-selling item is the "old popsicle" from Zhongjie Bingdian. "Old popsicles sell better. The wholesale price of 'old popsicles' is only 0.6 yuan, and many people buy them in bulk."
He said that in addition to classic products, new flavors launched by some old brands are also very popular. "For example, the new Frosted Ice Berry from 'Bing+' is also liked by many people."
In addition, Sino-Singapore Finance also visited a number of convenience stores. Popsicles that once cost more than ten or more than 20 yuan have quietly disappeared, replaced by low-priced ice cream priced at 1.5-3.5 yuan. Among them, among the dozen types of ice cream sold in a convenience store, only two prices exceeded 10 yuan.
Some netizens said: "5 yuan? 2 yuan!"
Netizens accepted that the price is mostly 3-5 yuan
Statistical analysis of the "2022-2027 China Ice Cream Industry Market Panoramic Research and Development Prospects Forecast Report" shows that "Ice cream prices "The pain to consumers is not unrelated to the deviation from general consumption expectations. The report shows that the price accepted by netizens for a single ice cream is mostly 3-5 yuan, accounting for 37%; is followed by 5-10 yuan, accounting for 33.9%; the price accepted by netizens is 10-20 yuan, accounting for 16.3% %; the proportion that accepts prices of 1-3 yuan is 11%; the acceptance rate of prices above 20 yuan is only 1.8%. Zhang Shule, an Internet industry analyst at
, said that products like ice cream are like cola. They are affordable fast-moving consumer goods and should not have such a serious premium. Nowadays, consumers' resistance to high-priced ice cream is pushing the industry back to its original price range.
senior retail analyst Yang Yu analyzed that high-priced ice cream represented by Zhong Xuegao has gradually become unpopular with consumers, which may be a sign that the ice cream market has returned to normalization and health.
In the past few years, there has indeed been some excessive marketing and hype in the high-priced ice cream market, which has caused some consumers to become disgusted with high-priced ice cream.
In addition, as consumers' requirements for health, quality and taste continue to increase, they are more inclined to choose ice cream brands with affordable prices and high quality.
Source: China News Network, China Business Network, Dazhong.com, etc.
