Chao News Client Reporter He Xiaoting
This summer season, "Season 2" has a big PK: Tencent's " Sauvignon Blanc 2" returns after a year, and then, iQiyi's "Tang Dynasty Strange Stories" "Westward Journey" and Youku's "Young White Horse Drunk in the Spring Breeze" (the prequel to "Young Song Xing") were launched one after another.
is a key project of the three major platforms, and the broadcast results of the three dramas are very impressive: "Sauvignon Blanc 2" was broadcast on the fourth day, and the popularity on the Tencent site exceeded 30,000; on the sixth day of the broadcast, "Young White Horse Drunk in the Spring Breeze" was popular on the Youku site Breaking 10,000; "Tang Gui Westward Journey" exceeded 10,000 on the iQiyi site on July 28. It is also the second drama on iQiyi this year to have a popularity of over 10,000.
But among the three dramas, only "The Journey to the West" has both popularity and reputation: "Sauvignon Blanc 2" changed from a hit drama to a farce soon after its premiere, and the plot of "three men fighting for one woman" was accused of being too pretentious; "White Horse Drunken in the Spring Breeze" is not like martial arts or fantasy. The acting and fighting scenes are not good, and the follow-up trend is weak, and the quality is far worse than the first part.
This year is also the year when "seasonal dramas" emerge: at the beginning of the year, there was "The Great River of Time ", and later there were " Ode to Joy 5" and " Celebrating More Than Years 2". Now there are three "Second Seasons" "Fighting, the dramas to be aired include "White Night Chase 2" and " Crime Hunting Illustrated Book 2", and later "The Royal Gift of Little Duchess 2" and "Tang Wei 3" will also be launched one after another...
has always left the audience confused. TV series sequels, such as "The Journey to the West" and "Qing Yu Nian 2", have provided creators with more problem-solving models.
How should "season dramas" be filmed?
Why should "season dramas" be produced? "Drama" is easy to overturn in China
Overseas, seasonal dramas have a relatively high industrialization system and have formed a mature IP industry chain: when the screenwriter submits the story outline for the first season, he will attach the story direction of the subsequent seasons and prepare it in advance. Actors sign multi-season contracts. At the same time, the filming and broadcasting model can also make content modifications based on audience feedback. In this production process, there is rarely a big gap in reputation between the sequel and the previous one.
But the domestic production model. It is very different from foreign countries.
Film Art Review once summarized domestic seasonal dramas into three types: one is the sequel filmed by the original team, such as the " Qing Yu Nian " series and the " Dajiang Dahe " series. ; The second is a one-year-old and one-year-old series, such as the "Country Love" series, which retains the story mode and main actors, and is more like an assembly line product; the third is one that is shot in one go like " Sauvignon Blanc ", but due to the limit of the number of episodes, it must be divided into The risk of two-part broadcast is uncontrollable.
If a "pseudo-season drama" like "Saurus Love" is aired again after a year, there may be problems with the audience's emotional disconnect, and it may also fall into the dilemma of unfinished domestic dramas: plot It was delayed and watered, all the characters collapsed, and even the cp was not good to eat...
Audience complaints about "Sauvignon Blanc 2"
Usually, the pattern of more domestic season dramas is that when the first one gets a good response The second season will be prepared next.
But often, if the first season becomes popular, more resources will be involved in the creation of the second season, and the actors' worth will also skyrocket. It becomes a big problem to gather these "big-name actors".
At the same time, due to the success of the first season, the audience will have higher expectations for the second season, which requires the sequel to deliver higher-quality creations to meet the audience's aesthetic needs.
Even "Qing Yu Nian 2", In the early stages of the show, it encountered a reputation crisis. It was criticized for having too many advertisements, too many resource stars, and embarrassing laughs. Fortunately, it finally regained the flavor of the first season and successfully regained the audience with solid content.
"Celebrating More Than Years" poster
Noon Sunshine has repeatedly stepped into the trap during the development of series, such as " Ode to Joy " and "Nirvana in Fire".
Among them, "Ode to Joy" has become a typical failure case. "Ode to Joy" suffered a critical mass in its second season. The strong advertising placement and water-filled plot caused the Douban score to drop from 7.3 to 5.3, and "Ode to Joy" became an "Ode to Advertising".The subsequent third, fourth and fifth seasons of "Ode to Joy" did not continue the original cast of the first and second series. The crew spent 7 months filming 3 series and 120 episodes at once. They originally wanted to use the popularity of the original IP to create a new fifth season. Well, as a result, the third season attracted a lot of criticism as soon as it was released, and naturally no one paid attention to the fourth and fifth seasons.
was a hit in the first season, and when it returned for the second season, some producers even "kicked" the screenwriter out of the team.
Last year, the second season of the 2022 dark horse criminal investigation drama " Crime Hunting Guide " was officially announced. Starring actors Tan Jianci and Jin Shijia also announced their return. However, screenwriter Jia Dongyan issued a statement stating that he "will not participate in the second season due to different concepts."
Later, Jia Dongyan responded in an interview that his withdrawal was not because of the rumored addition of a female protagonist, but because of creative differences with the film crew that were difficult to reconcile: out of commercial considerations, the film crew hoped to complete the script in half a year, but they needed a It took one to one and a half years to create. Moreover, in the second season, the screenwriter has less decision-making power over content creation. “The first season was sold when it was nearly completed, but according to the contract for the second season, as long as there is one link that we cannot satisfy Party A, we will Will be eliminated."
Jia Dongyan's initial expectation was to turn "Hunting" into a long-lived character drama like "Amon" and "Sherlock", with one season every two years. Unexpectedly, the first season was successful. However, the screenwriter changed from "mother" to "nanny" and gradually lost her voice in the project, and the second season also came to nothing. After
changed the screenwriter, "Crime Hunter 2" also encountered resistance from a large number of fans of the drama.
Screenwriter Jia Dongyan issued an article stating that he will not participate in the second season of
. How should season dramas be filmed?
Various failure cases have taught the film crew a heavy lesson: Although season dramas bring more traffic, they still have to rely on to maintain the life of the IP. Solid content.
The "Dajiang Dahe" series has become a phenomenon-level work that is both popular and well-received, and it relies on the story. The series integrates the grand national narrative into the ups and downs of the fate of small people and their families, focusing on the struggles of Song Yunhui, Lei Dongbao and Yang Xun, and depicts the development of state-owned, collective and private enterprises in the economic system reform from a small perspective. Experience, each part corresponds to a different stage of China's development and reflects the development process of different economic forms.
years, more than 1.5 million words, screenwriters Tang Yao and Ma Chengyi’s adaptation concept is: come from life, go to life. They went deep into life, conducted a lot of interviews and research, observed and analyzed real people and the world, and reproduced the heavy reality of the original "The River Goes East". They said that during the years of writing scripts, they sometimes felt as if they were not writing, but observing and accompanying a group of friends.
"Dajiang Dahe" series posters
"Celebrating More Than Years 2" has both popularity and reputation. Putting aside the controversy in the early stage, the plot gradually gets better in the later stage. Whether it is the game in the court or the shaping of the little characters, the audience can enjoy it thoroughly. , Fan Xian's image in the second season is also more three-dimensional.
The recently popular "Tang Gui Westward Journey" surpasses its predecessor in all aspects such as story, scenes, details, character settings, etc., breaking the "sequel curse". The return of all the original cast members, fully upgraded scenes and costumes, various restorations of historical customs and artifacts, and fast-paced and efficient story advancement brought surprises to the audience one after another.
Guo Jingyu's team has achieved good results in seasonal dramas from the early "Soul Ferry" series to the "Tang Wei" series. In the creation of
, the core character Guo Jingyu has always adhered to the concept of "content is king" -
first pays attention to the story and focuses on the content. The script is the king of a drama.
Second, I don’t like to use traffic actors in filming. I don’t choose actors for the sake of traffic, I only choose the right actors. At the same time, his plays have very high requirements for actors. Actors are not allowed to cross plays during the whole process and are not allowed to participate in variety shows in between. However, big-name stars and popular stars often find it difficult to do so.
Previously, Guo Jingyu specially signed actor Liu Zhiyang to play the role of Xia Dongqing in order to film the "Soul Ferry" series, taking into account the continuity of the series. Finally, this original IP without traffic blessing has a large number of die-hard fans and "tap water".
Guo Jingyu talks about not liking to use traffic actors
Thirdly, he is very "obedient" and listens carefully to the opinions put forward by the audience: actors who are liked by the audience of "Tang Wei 1" will be allowed to return in the second season; those who want to see Yu Yi, The second season of Paul Che really brought people together; the audience felt that the murderers in the first season were all well-known actors and it was easy to guess, but the second season made it more difficult to guess the murderer...
director Bai Shan said, the audience is us God must respect them.
Many times, creators should also listen more to the opinions of the audience.
When "Qing Yu Nian 2" was on the air, screenwriter Wang Juan and director Sun Hao also said in an interview with Chao News that in the creation of the sequel, the changes in the audience's aesthetics must be taken into account. The audience is a good mirror: "There are Controversy, then we will think about what the problem is and why the emotions we should have are not given. Many similar problems can be avoided in subsequent creations. The audience's feelings are always the most important."
Director of "The Journey to the West". Bai Shan said that the audience is our God
seasons of dramas, a new direction for the essence of domestic dramas
In recent years, many producers have tried to standardize the production process of seasonal dramas, use long-term thinking to coordinate planning, and make more changes in the early stage With multiple plans, some high-quality products have emerged to maximize the IP effect.
For the industry, seasonal dramas are a major trend for domestic dramas to move towards specialization, quality and industrialization.
The season broadcast mode was set during the development of "Celebrating More Than Years". Screenwriter Wang Juan divided the huge story into three seasons, using Fan Xian's growth as the main line to structure the story: in the first season, he became a chess piece, in the second season, he became a chess player, and in the second season, he became a chess player. The theme of the third season is to flip the chessboard, change the rules and fight again. Due to the success of the first season, the second season was considered the "King of Dramas" even before it was aired. 57 minutes into the air, the drama's peak popularity on Tencent exceeded 30,000.
Poster of "Celebrating More Than Years"
"Youth Chronicles of the Song Dynasty" written by Wang Juan. From the planning stage, I had planned to divide the story into two parts. When I wrote the first season, I already had the prototype of the follow-up story.
"Fearless", which was launched last year, is positioned as a high-quality seasonal drama. Before the first season was broadcast, the second season had already started filming. Screenwriter Zhao Dongling had already made a longer-term plan when writing the script: "Let everyone The story of the first season should be focused, and the characters should continue to grow and the relationships between the characters should continue smoothly. "At the same time, the plot of the second season should be adjusted in a timely manner based on the audience feedback from the first season to capture what the audience wants to see.
The Douban score of the two seasons of "The Young People of the Song Dynasty" is 7.8
Guo Jingyu took a different path when others bought big IP: making his own original IP.
In his early years, when the industry still despised online dramas, he firmly believed that online dramas were the future and defied all opinions to create the "Soul Ferry" series.
When the first season of "Tang Wei" was launched, producer Guo Jingyu told Yang Zhigang and Yang Xuwen to "shoot well, this may be a long-term meal ticket", and it finally happened. Four months after the first season ended, the second season Just turned it on.
What’s special is that in the second season, screenwriter Wei Fenghua also made a continuation of the horizontal story of “Tang Wei Universe”. Each supporting character is the protagonist of his own life: based on the first season, the characters who can continue the story are selected. The unit further developed the story, so "Qinghong" and "Uncle Duguya" returned in the second season.
Currently, the script for the third season is being written, and "Liu Shiba", who was highly popular in the first season, will also return to start a new story.
(pictures from the Internet)
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