Image source: Visual China
Blue Whale News August 1 (Reporter Wang Hanyi) Recently, a backpack from the 2008 Beijing Olympics unexpectedly became the global focus. This backpack was carried by a Spanish reporter on the streets of Paris. Its durability and practicality have won widespread praise, and it quickly sparked heated discussions on social media, with many netizens expressing their desire to buy the same model.
It is reported that the backpack is produced by Fujian Xiangxing Luggage Group. During its emergency live sales broadcast on July 26, it attracted nearly 10,000 viewers to watch online at the same time, and the sales exceeded the one million yuan mark within half a day. Xiangxing Luggage staff said that in the face of the sudden volume of orders, the company's production lines are working overtime to meet market demand.
The popular Beijing Olympic backpack
In the exhibition hall of Xiangxing Group, there are two bright live broadcast fill lights hanging high on a long table covered with various backpacks. Under the light, dozens of backpacks with different designs were neatly arranged. Two anchors wearing T-shirts with the Xiangxing Group logo were standing in front of the camera, showing and introducing these to fans in the Douyin live broadcast room. Features and details of bags.
In this temporary live broadcast room, more and more fans are pouring in. The anchors said that factory employees are rushing to produce backpacks. Despite the production pressure, the company will go all out to ensure that every consumer You can receive high-quality products as soon as possible.
Regarding the Olympic models that netizens want to buy, Xiangxing Group customer service revealed to Blue Whale News reporters that since the logo on the Beijing Olympic backpack is officially authorized by the Olympics, the company does not have the copyright to print it on its own.
Despite this, Xiangxing Group launched a "2008 Olympics upgraded" black backpack in the live broadcast room with a price of 158 yuan. As a substitute for the original Beijing Olympics backpack, it was enthusiastically sought after by consumers. As of 16:00 on August 1, the link to the backpack has been removed from the shelves and is sold out. Many consumers in the live broadcast room asked: "Can it be pre-sold? How long can I wait?"
Picture source: intercepted from Douyin
According to customer service, the Blue Whale News reporter said that this bag is actually the 2008 version, except In addition to the trademark, the fabric has also been upgraded. "Now we use 168d double-ply Oxford cloth, which is thicker and waterproof." suissewin luggage flagship store is produced by Xiangxing and shipped directly from the manufacturer. It is a directly operated brand of Xiangxing Group.
In addition, Blue Whale News reporters also learned that the upgrade-related actions came after the explosion this year and are not something that has been done in the past few years. In other words, in order to catch "this overwhelming wealth", Xiangxing Group tried its best and responded as quickly as possible. Wu Binjian, deputy general manager of the marketing center of
xing Group, said in an interview with reporters that starting from 10 pm on July 25, their short video account received a large number of messages from netizens expressing their strong desire to buy backpacks. That night, colleagues in the company quickly put up several product links. Surprisingly, when they went to work the next day, they found that they had achieved sales of more than 20,000 yuan overnight.
Wu Binjian further introduced that at 8:30 a.m. on July 26, Xiangxing Group launched live broadcast sales, which lasted until about 2 a.m. on July 27, during which it achieved sales of more than 3 million yuan.
However, behind such good data is the waiting that Xiangxing Group has been waiting for for many years.
crawling and waiting time
Wu Binjian revealed to reporters that although Xiangxing Group has faced some operational challenges in recent years, the company is gradually getting on the right track and the situation is improving. He pointed out that although Xiangxing Group had established its own live broadcast team before, the results were not satisfactory, leading to the suspension of live broadcast activities at the end of last year.
However, the unexpected popularity of the backpack aroused great enthusiasm among netizens, prompting the company to restart the live broadcast, and quickly brought about a significant increase in the number of fans. According to Wu Binjian, on July 25 alone, the number of fans of the company's account was only about 60,000, and as of press time on August 1, the number of fans had soared to 807,000.
In fact, this backpack was not only widely praised at the 2008 Beijing Olympics, but also appeared in many international events, including the 2010 South Africa World Cup, the 2016 Rio Olympics, and the 2022 Qatar World Cup, etc., becoming an indispensable item. The preferred equipment for media reporters.
Wu Binjian also mentioned that a similar situation also occurred during the 2022 Beijing Winter Olympics, but it was not directly related to Xiangxing Group at that time. He said frankly, "The popularity of the backpack this time is really unexpected, and some products have even been out of stock. In this regard, Xiangxing Group will speed up the pace of research and development and production, especially for the same Olympic style and Olympic upgraded backpacks , the company will increase its production efforts in order to meet the huge market demand as much as possible. "
When expressing his gratitude to consumers for their enthusiasm, Wu Binjian also reminded everyone to maintain a rational consumption attitude. He emphasized that Xiangxing Group is very grateful for the love and attention of consumers and will continue to work hard to repay everyone's support and trust with high-quality products and services.
The secret behind "Made in Fuqing"
Founded in 1985, Xiangxing Group has been based on the main luggage business for many years and is committed to independent research and development and brand improvement. It has a complete luggage industry chain integrating R&D, design, production and sales. , is one of the world's leading luggage manufacturers.
As a giant OEM for many internationally renowned brands, Xiangxing Group not only has the trust of customers such as Samsonite and Puma, but also independently developed a number of well-known brands, and successfully acquired the American outdoor brand "granite gear" and the Hong Kong travel brand " travel plus”. The solid performance of these brands in domestic and foreign markets has created diversified revenue sources for the group.
"The Beijing Olympic backpack was specially built by Fujian Fuqing Xiangxing Group for the 2008 Beijing Olympics." Yao Haiwen, manager of the technical department of Xiangxing Group, once revealed the "secret" behind it - "In terms of quality, we make it in accordance with international standards and develop the best quality. Durable fabrics, the most high-end zippers, and the most advanced technology for back molding. We also sponsor countries such as Argentina and Sweden, and each athlete’s bag has a corresponding number.”
It is reported that Xiangxing. Luggage and bags are exported to more than 80 countries and regions. At its peak, one in every five bags in the world was made by Xiangxing.
"Xiangxing Group is rooted in the land of Fuqing and has been deeply involved in the field of luggage for 39 years. Quality is our consistent insistence. We will work harder to create more products that netizens like, and use Xiangxing luggage to tell the story of Made in China and light up the world. The light of domestic products!" Chen Haining said.
In addition, some news commentators said that through this incident, Xiangxing Group not only demonstrated the excellent quality of its products, but also demonstrated the rapid response ability and innovative spirit of China's manufacturing industry in the face of market changes.
