2024 is a year of great changes.
continues to be affected by the aftermath of the release of vision pro. The ar industry can maintain growth this year, and the number of global ar hardware investments and releases has reached new heights. At the same time, the VR industry has experienced another stage of stable development. Although the growth rate has slowed down, it still maintains an important position in the market.
What is remarkable is that China continues to lead the world in the field of AR hardware, with the number of releases and investment reaching record highs, showing strong technological innovation capabilities and market potential. In contrast, although AR growth in overseas markets is steady, the growth rate has slowed down. This change also highlights China’s important position in the global AR industry chain. The performance of
vr industry is relatively stable. Although the market has not expanded significantly, with the deepening of the concept of metaverse and and the continuous enrichment of content, the demand for VR hardware is still strong, especially in specific fields such as entertainment and training. VR Technology has demonstrated unique advantages.
As the first half of 2024 passes, we have not only seen the diversified development of the market, but also witnessed the strategic adjustments and technological innovations of major companies in the industry. In this report, we will comprehensively review and analyze major industry events, financing dynamics, hardware development and content innovation in the past six months, giving you an in-depth understanding of the latest trends and future prospects of the VR/AR industry.
