Recently, a mysterious force with full combat effectiveness is hard to ignore on the hot search
"He Huo Ren".
They were originally regular viewers of the variety show "Farming Bar", but in the past few days, they have torn apart the program group, causing the official blog to lose millions of followers in a few days, and a very new house has collapsed.
people did not collapse, but the program collapsed.
This variety show was originally a dark horse last year. The program team recruited ten domestic entertainers to contract farmland and work as farmers in the fields. It accidentally became a hit.
was shortlisted for Magnolia's best variety show. The ten down-to-earth guests in the show were deeply bound to each other because of this, and "Ten Diligent Days" became a hot IP.
The show collapsed due to the "substitution" controversy.
In the last episode of , which was broadcast on the 19th, the director held a final meeting and gave everyone a vaccination that "the third season may not be the same for everyone".
In addition to farming
you have many dreams
It takes time to realize it
Next you can have more autonomy
Go do some things you want to do
results The show just ended. People were so upset that the official blog of publicly announced the recruitment.
It is said that there is no shortage of recruitment precedents in the first season. In the show, a female accountant and local uncles and aunts were generously recruited to do small jobs, and there was no such big commotion.
But this time it is clear that they want to recruit men aged 18-30 with farming experience, and they are still recruiting at film schools, which inevitably deepens the suspicion of "substitution".
Unexpectedly, what was waiting for me was a long article on the official blog.
gave credit to the program team and management.
On the one hand, he classified all Hehuo people as unreasonable fans, instead ignited the anger that should have been calmed down.
makes people dream back to the same failed public relations article as " The Longing for Life ", and fell into the question of "scolding the audience".
Then the eldest brother of "Ten Qintian" Jiang Dunhao posted a response, saying that "the new person just joined the company, not joined Ten Qintian."
As a result, because the marketing account completed the forwarding of the long article within one minute, he was questioned about his preparation. The eldest brother's response was "under pressure" and he only spoke out, but still failed. To appease He Huo people .
In the end, the director apologized, but because he did not respond directly to the Hehuo people's demands, he still could not end the farce.
The crusade has been fruitless for several days, and it is very popular. 5 applied for a Guinness World Record for this follower loss incident.
has annoyed many netizens.
Another unreasonable rice circle tearing x farce?
is not the case.
What is the difference between the hand-rip-off of "Farming Bar" by the fans and the previous fans who helped the main protagonist tear up the resources?
First of all, they position themselves not as fans, but as viewers and consumers. are also ten diligent electronic friends, so this protest is quite meant to vindicate their friends.
It is true that unlike fans who blindly believe in the true master and close their eyes, many Hehuo people have estimated the commercial value and artistic ability of Ten Qintian, and their current positioning in domestic entertainment is also clear.
That is, it is more cost-effective to combine IP and continue farming than to fly alone.
They also do not forget the identity of the audience. From the perspective of cultural consumption, protects their right to watch the program.
For example, they complained about the unreasonable online charges of the Wheatfield Music Festival in the program, found feature films in advertisements in the second season, and raised questions about the content production of the program.
As for the biggest core appeal of Hehuo people, they refuse to add or subtract people during the "ten diligent days".
Instead of classifying them as fans of the group who are dissatisfied with the disbandment, it is better to say that they are dissatisfied with the newcomers who were parachuted in to be the "prince" and enjoy the benefits, and they are dissatisfied with the fact that a good farming program was made into "Farming 101". After it has gained traffic, everyone will Everyone can come and get a piece of the pie.
It is not difficult to find that this is consistent with the logic behind 0713’s rise to fame.What they defend is a narrative of ordinary people starting from scratch and grassroots counterattacks.
is just like the slightly abstract hot search #长地吧add人canonly be 小英#.
The implication is that only ordinary people who are equally diligent and hard-working can join, and there are no newcomers who have shared the hardships with the "Ten Days of Diligence", so why should we share the joys and sorrows? When you come here, don’t you just enjoy the traffic foundation that has been laid?
was poor in the first season, with no traffic and zero pay, and lived in a dormitory that looked like it had been swept by a sandstorm. spent his own money on living expenses, and the industry he planted was responsible for its own profits and losses.
brothers are also working hard.
After two seasons, each person has a pair of "battle-damaged hands".
Source | Xiaohongshu @iiio
The industry expanded in the second quarter, the planting area tripled, and there were more and more planting projects. The slogan " became bigger and stronger" became true .
Later, in addition to his main business of farming, he could also do music, hold music festivals and concerts, and appear on the Spring Festival Gala stage, creating a new track for turning around.
If this happened to a moderately successful star, it would not necessarily make people sympathize. It is these ten marginal figures in the entertainment industry with a low starting point who have the inspiration for ordinary people to counterattack.
So whether it’s viewers, consumers, or electronic friends, the Hehuo people watching them come along, not only fell into deep empathy, but also unknowingly entered the thinking of ordinary people at the bottom.
Faced with injustice, resistance has become their conditioned reflex.
But in fact, there is an essential class gap between celebrities’ ordinary people’s narratives and real ordinary people.
is like 0713 in the latest issue of "Happy Friends 2" . was also scolded.
invited the hunter from "All Teams Accelerating" to his home to play games, but left him out under the scorching sun for half an hour, and left the game in ruins. Previously, he was a sincere fan, but now he is being questioned as "disrespectful".
From the perspective of fans, they will consider the slow comprehensive positioning of the program and the misleading editing, and think that 0713 is still doing itself.
But ordinary audiences have been disenchanted with the narratives of ordinary people like celebrities.
Because from the perspective of program viewing, the audience will only view them as entertainers, not 0713.
Although looking at 0713 people who have survived the trough period, the subconscious will not classify them as 208, but objectively fans have already elevated them to the 208 list.
So the fans who followed their fans all the way may not notice anything unusual. They are still the same .
But ordinary viewers who turn on the TV at random can see through it at a glance. They have entered the next level. Under the new situation and identity with better conditions, they are no longer the pure they were.
Recently in "My Girl 2024", Zhu Wangwang is also an inspirational heroine who turned from a grassroots worker to a well-known anchor.
Although in the show she is still anxious about herself, working until 6 a.m. on a proposal, many people still have a hard time empathizing with her.
Because objectively she has achieved a class leap and enjoys the same anxious living conditions that are beyond the reach of ordinary migrant workers.
Of course, this argument crudely erases her personal abilities and efforts, but it sees the objective boundary.
But the Hehuo people are different. The boundaries of star quality and class between them and Shi Qintian are still very blurred.
Hehuo people are fighting for consumer rights on the surface, but in fact they are taking on the perspective of ordinary people and fighting for them through the "Ten Qintian".
is also destined to fight against the power of capital. The harder we work, the more miserable we become.
In their opinion, "Farming Bar" can be called "domestic entertainment in northern Myanmar".
The actual shareholders of the company "Ten Qintian" established by the ten guests in the program are the chief director and the deputy director, holding 70% and 30% of the shares respectively, while the ten brothers are only nominal directors without shares.
In addition to zero pay and no shares, he is also a big grievance for being stabbed in the back. When the second season of
was first aired, Zhao Yibo caused a controversy over the replacement before he returned to "Ten Qintian". At this time, the program team leaked a master tape with subtitles, which was suspected of trying to use fans to infight. To the guests .
This episode has now been used as the program’s “cyber case record” and repeatedly criticized.
In addition to serving as a facilitator for the show in the early stages, he is also good at interacting with major brands to solicit sponsorships. From only 4 sponsors in the first season, it increased to 16 sponsors in the second season.
But in the end, he was criticized as an unreasonable fan and kicked out by the program team.
A similar situation made Hehuo take the initiative to pull Shi Qintian into the camp of "fighting capital".
But Whether it is "Farming Bar", Ten Qintian or Hehuo Ren, they all have selfish motives that both want and want.
The program requires both existing traffic and greater business ambitions, and Ten Qintian is not a completely passive victim.
After all, they also know that from being ten idiots to "ten diligent days", in addition to personal reasons, it is also inseparable from the platform and the presentation of the program. They have gained more from this program than they originally imagined. After the show
became popular, it is understandable that should pursue their dreams while farming.
Just after this battle, the dream of ten days is still going on, but the dream of Hehuo has to wake up.
So in the entertainment industry, can the concept of creating inspirational dreams for ordinary people be established?
Many people once thought that "Farming Bar" would be the most successful case of domestic entertainment dreams.
It creates a utopia for ordinary migrant workers, that makes people empathize, yearn for, and be inspired.
starts on hell difficulty, but ten people can still live a steamy life with sincerity and optimism.
Although "Baigan Literature" was often staged, in the end, I still believed in the power of the land and accomplished one thing with results.In the second season of
, the " Ten Diligent Days" voluntarily went to the Tengger Desert and planted 180,000 Haloxylon ammodendron trees.
In addition to the program, it also attracted a group of Hehuo people to participate in charity and help farmers.
performed a passionate show in front of the stage for "ten diligent days", and staff behind the scenes were also found to have suffered a lot.
Even the program team and Hehuo people, who are now at odds with each other, have worked out a benign coexistence model:
In addition to the daily live broadcast of the supervisor, the editing was complained about, and they humbly improved in the later period; because Hehuo people like Houdoumen At sunset, the program will be broadcast live 24 hours a day on "Farming Planet"...
The concept of the program and the performance of the guests complement each other, and there is a positive linkage inside and outside the program. It could have become a unique track for domestic variety shows.
It is a pity that the program team overestimated itself, the pattern is still small.
The first sword coming ashore was to kill Hehuo first.
are eager to realize more visual benefits, but they do not know that they have lost more hidden core audiences. And the audience who was kicked off the table became a wife of chaff who could only share the pain but not the joy.
Therefore, creating dreams for ordinary people in the entertainment industry is tantamount to a grassroots team staging adult fairy tales. Those who believe in it will naturally be spiritually comforted.
Many grassroots celebrities have their own inspirational colors, which seem to resonate and comfort people.
But a cruel fact is that in the entertainment industry, the audience is only the supporter of stars' dreams and has always been excluded from this system.
The so-called ordinary people’s narratives about stars working hard to pursue their dreams are all hallucinogens for real ordinary people.
This time the program team was anxious to lift the table, , which made Hehuo people suddenly feel that those who work hard to pursue their dreams are stabbed in the back and slapped back to reality.
The real cruelty is that the former dreamer is actually the initiator of shattering the dream with his own hands.
The program obviously shouts the slogan "Believe in the power of land", but the reality requires them to believe in the power of capital.
is a program that sells the concept of ordinary people's efforts, but when it returns to reality it becomes black humor.
The real ordinary people who pay for this concept can only keep emphasizing their needs and being ignored.
The audience who should be in the position of God has the humblest posture, the loudest voice, and the smallest voice..
So the sense of powerlessness behind the Hehuo people’s arrogance is hard to ignore.
They just represent a group of ordinary people who are driven crazy and are regarded as unreasonable and troublesome. They are all clowns who are pushed to the stage and dance wildly under the game of capital.
Compared with this, the eyes that quietly hide in the dark and watch them go crazy are even more chilling down the spine.
