Recently, Modern Sky Company and avex live creative Co., Ltd. (hereinafter referred to as: alc) announced the signing of a long-term cooperation agreement. alc will introduce the music festival IP "Strawberry Music Festival" founded by Modern Sky in Japan. The first stop will be held in Tokyo in 2025. Founded in 1988 and headquartered in Tokyo,
avex is one of Japan's leading entertainment companies. Strawberry Music Festival Tokyo Station is jointly invested by alc and Modern Sky. Modern Sky is responsible for content and brand output. It plans to invite musicians from China, Japan, and more regions in Asia to perform. The music festival will be held for two days and can accommodate about 10,000 people per day. .
Through this cooperation, Modern Sky and alc will use their respective advantages to explore more cooperation models based on the live performance business. On the occasion of the 2025-2026 China-Japan-Korea Cultural Exchange Year, Modern Sky and alc will seize the opportunity to jointly explore new market opportunities through their respective advantages, and provide more performance opportunities and opportunities for their contracted musicians and more musicians in Asia. New value to better promote cultural exchanges and development in China, Japan and South Korea.
Previously, Modern Sky’s overseas business has made many exploratory attempts. In 2007, Modern Sky established a U.S. office in New York and introduced the Modern Sky Music Festival to overseas markets. In 2014, the Modern Sky Music Festival landed in New York's Central Park, becoming the first Chinese music festival brand to enter the international market. From 2015 to 2018, the Modern Sky Music Festival was held in New York, Helsinki, Seattle, Los Angeles, Toronto and other cities.
In the future, Modern Sky will continue to expand its overseas business and further expand the international influence of Chinese original music and youth culture. As a more comprehensive large-scale music festival, the Strawberry Music Festival will also be held in more overseas cities.
Text/Beijing Youth Daily reporter Shoupenghuan
