CCTV News from Shanghai on July 28 (Reporter Lin Fuyu) Every summer, going to the theater to watch movies has become a good place for many citizens to cool off. This summer, the movie "" will be released in theaters simultaneously with a barrier-free version, allowing visually impaired people and ordinary audiences to "watch" the movie together with "zero time difference".
The national premiere event of the barrier-free version of the movie "Under the Stranger" (photo by CCTV reporter Lin Fuyu)
"She shoveled the dirt one by one, and the dust fell on Zhang Chulan's head in the coffin..." In the movie During the dialogue breaks, visually impaired viewers wear earphone receivers and follow the narration to experience the movie. On July 27, more than 40 visually impaired viewers and relatives and friends came to Shanghai Cathay Cinema to watch the barrier-free version of the movie "Under the Stranger" and experience the summer movie-watching boom with "zero time difference".
The barrier-free movie is a reprocessed version that allows visually impaired people to watch the movie coherently. It adds narration between lines and sound effects to assist in plot understanding. Liu Yina, director of the Film Propaganda Department of the Shanghai Municipal Party Committee, told reporters that currently, the Shanghai Film Distribution and Exhibition Industry Association, together with the Shanghai Film Technology Factory, and industry organizations of various film distributors and producers have produced nearly 30 films for simultaneous screening in theaters. Barrier-free movies, including 20 movies produced in Shanghai.
Visually impaired spectators debug equipment at the event (photo provided by the interviewee sent by CCTV)
"In order to allow more visually impaired people to enjoy the bright light and shadow screened this summer, we produced "Under the Stranger" and " Catching the Baby" ", " White Snake: The Floating Life " and other accessible versions of films that are currently being released or will be released soon, so that visually impaired people can watch them without any barriers and in a 'zero time difference', enriching everyone's summer life," said Liu Yina.
It is understood that the film "Under the Stranger" is adapted from the popular Chinese comic "Under the Stranger". The comic has been serialized for 8 years and has received more than 30 billion views. In order to meet the simultaneous viewing needs of the visually impaired, the production of accessible versions needs to be based on movie sources in advance and complete a series of processes such as commentary script writing, commentary recording, mixing and synthesis, etc. This requires film producers, producers, distributors and Theaters and other links work together.
Since 2012, Shanghai has launched special barrier-free movie screenings in commercial theaters, inviting visually impaired people to enter the theater for free and "watch" movies under the explanation of the announcer. Currently, 16 commercial theaters in Shanghai have special barrier-free movie screenings, with one screening per month, benefiting more than 20,000 people every year. Up to now, more than 400 announcers and host volunteers from Shanghai Radio and Television Station and various district integrated media centers have joined this service for the disabled. "Listening to movies" has become a way of life for more and more blind viewers in Shanghai. Way.
Qu Dapeng, head of the accessible film charity interpretation team of Shanghai Radio and Television Station, told reporters that his many years of volunteer service for accessible films made him feel that having the opportunity to interact with people with disabilities is a rare and worthy thing to be proud of. . "We have always thought that the barrier-free movie event is very good. Many visually impaired people live in their own small world and rarely go out in their own families. Through such an event, they can find the friends they know."
In June this year, during the Shanghai International Film Festival, Shanghai released the "Three-Year Action Plan for the High-Quality Development of Films in Shanghai, a City of Movies" that promotes urban spirit and proposes to further improve the quality of public cultural services and continue to optimize benefits for the people, farmers, and "Five Benefits" screening activities for Hui Xue, Hui Lao and Hui Hui. In terms of barrier-free movie screenings, Shanghai has launched the Sunshine Love Cinema barrier-free project in recent years. Liu Yina said that through this project, visually impaired people and able-bodied people can sit together and watch any movie, achieving integrated viewing of movies with disabilities.
"The creation of Sunshine Love Cinema is a powerful measure to optimize screening and better meet the multi-level and diversified needs of moviegoers in Shanghai. We hope that more film producers, distributors, producers, cinemas and other industry institutions will be included in the future , and work with us to promote the construction of barrier-free movies, integrate accessibility into movies, and integrate movies into the lives of every citizen," Liu Yina said.
