US Vice President Harris has just opened an official TikTok account and immediately gained the attention of millions of fans.
Harris’ campaign team opened an official TikTok account for her on July 25. According to People magazine, the TikTok account @kamalaharris will be a tool for Harris to further promote her campaign on digital platforms.
According to the US media, before this, Harris’ campaign team had a tiktok account @kamalahq to spread the Democratic candidate’s presidential campaign information.
As of the morning of July 27, Harris’ tiktok account had more than 2.2 million fans and a total of more than 4.5 million likes. Among the videos that have been released, the most prominent one is the one in which she received a call from former US President Obama and his wife officially supporting her to run for president this year. This video has received more than 12 million views. The first video introducing Harris to TikTok has also received more than 10 million views.
"Our job as a campaign is to cut through the noise and make sure we can speak to voters no matter where they are. TikTok is such a platform and we don't miss an opportunity." Harris' deputy campaign manager Rob - Rob Flaherty told People magazine.
Since Harris entered the race to replace US President Joseph Biden, images and information about her have increasingly appeared on TikTok and other social media platforms.
After the news of Harris's candidacy came out, the "coconut tree" emoticon suddenly went viral on social media, and pictures and videos related to Harris appeared.
It is said that this trend came from her words in May 2023 when she talked about promoting the lives of Hispanics (Latinas) Americans, emphasizing not only creating opportunities for the younger generation, but also paying attention to the elderly group.
Harris said at the time, "None of us live on an island," and quoted her mother as saying, "My mother was very harsh on us sometimes, and she used to say to us, I don't know what's wrong with you young people, you Do you think you just fell out of the coconut tree? "
Interestingly, after she was elected as the Democratic presidential candidate, this sentence was picked up again. Now, the topic of "coconut tree" is popular in the United States. The Internet has been quoted many times and went viral by her fans.
Her rival, former US President Donald Trump, also joined TikTok and posted its first video on June 2, which received more than 165 million views. TikTok account @realdonaldtrump has more than 9.2 million followers and more than 23 million likes.
text | Liang Shichuan