Blue Whale News July 25 (Reporter Hao Yan) Facts have proved that the appearance of "Walking with Hui" is not the real ending of the Oriental Selection essay incident.
htmlOn the evening of July 25, Dong Yuhui’s resignation brought the final end to this matter.A dignified resignation
Although various public opinions surrounding Oriental Selection, Yu Minhong, and Dong Yuhui were turbulent, Dong Yuhui's resignation was particularly dignified.
According to Oriental Selection's announcement on the Hong Kong Stock Exchange, after Dong Yuhui's resignation, in addition to fully paying Dong Yuhui the promised benefits and compensation, the company's chairman Yu Minhong has sought approval from the board of directors and the remuneration committee of the board of directors to transfer all remaining undistributed earnings from Hui Peer. The profits were distributed to Dong Yuhui. In addition, in accordance with the Listing Rules and the Company's Articles of Association, Yu Minhong has made arrangements for the settlement consideration for Dong Yuhui's acquisition of Hehui Peer. In order to maintain the normal operation of Hehui Peer, the company will provide self-developed information systems to Hehui Peer for free.
This means that Dong Yuhui not only successfully "purchased" Hehui Peer for RMB 76.5855 million, but also obtained all the net profits of Hehui Peer.
Blue Whale reporters learned through the third-party data platform Archeology and Query that as of July 24, the cumulative sales of Hehui Peer since its launch were 4.2 billion yuan. Senior e-commerce industry insiders said that the net profit of Hehui Peer should be 200 million yuan. about. According to the announcement, from December 22, 2023 to June 30, 2024, Hehui Peer's net profit was as high as 141.414 million.
In addition, Yu Minhong publicly stated, "Yuhui holds the equity purchase money required by Hui Peer, and I also arrange the payment in a manner that complies with the rules of listed companies and the company's articles of association. What this sentence means is that Yuhui purchased the company I arranged the money, and the company gave it to Yu Hui. "
From this point of view, Lao Yu is really a decent person.
As early as July 21, Hehui Peer had already moved out of Dongfang Selection and started live broadcasting in the new work area. Although the reason for the move at the time was explained as "not enough work spaces", looking back now it should be "the beginning of physical independence."
Yu Minhong cannot solve Dong Yuhui's problem.
Although Dong Yuhui's resignation was sudden, the irreconcilable conflict between him and Oriental Selection has been around for a long time.
According to the "Open Letter to Friends of Oriental Selection Shareholders" released by Yu Minhong tonight, the origin of this resignation is still the small essay incident that shocked the entire Internet.
"I have always maintained good communication with Yuhui, urging the management to give Yuhui as much support as possible, and mediate possible misunderstandings and conflicts between the two parties from time to time. However, the sudden outbreak of what netizens defined as a 'little composition incident' made People were caught off guard, and many problems were exposed. Yu Hui and I were in an embarrassing situation, and the company was also in turmoil. "
The problem between Dong Yuhui and Dongfang Selection is still essentially the power between the big anchor and MCN. relation.
As the "best seller" of Oriental Screening, Dong Yuhui's performance is outstanding, but he still plays the role of a worker. This makes Dong Yuhui's supporters and onlookers such as Luo Yonghao not "satisfied". In this "worker-boss" relationship full of antagonistic emotions, there will always be someone who is unsatisfied, and in this "antagonism", Dongfang Selection has become Dong Yuhui's "boss" and "competitor" at the same time.
Dongfang Selection is in the business of “selling goods”. The growing number of “black fans” and various potential public opinion crises will have a fundamental impact on the business. After the
essay incident, the number of fans, traffic, and sales data of the Oriental Selection live broadcast room continued to decline.
According to Feigua data, since the beginning of this year, the main account "Eastern Selection" has lost nearly 2 million followers, with an average daily loss of 8,400 followers. In June this year, Oriental Selection fell out of the top 10 in the overall list of Douyin products. This is also the first time that Oriental Selection fell out of the top 10 in 2024.
For Dongfang Selection, early cutting may be a loss-stopping option.
Without Dong Yuhui, Oriental Selection has lost more than 200 million
According to the previous article, from the date of establishment of Yonghui Peer (December 22, 2023) to June 30, 2024, a net profit of 141.414 million was created, and according to Oriental Selection’s 2024 mid-term According to the report, Oriental Selection’s interim results for the six months ended November 30, 2023, had a net profit of 249 million yuan. From this point of view, Dong Yuhui's performance is almost equivalent to half of Oriental Selection.
Dong Yuhui's resignation will directly affect the performance of Oriental Selection in the future. The "loss of the head anchor" itself will also have a great impact on Oriental Selection in the capital market.
After the announcement of Dong Yuhui's resignation today, New Oriental US stocks plummeted before the market opened, once falling by more than 10%. During Dong Yuhui's "little essay incident", Oriental Selection's stock price fell by more than 20% in just a few days, and its market value evaporated by about HK$7 billion. The damage to Oriental Selection’s stock price from this complete separation of power can be imagined.
Oriental Selection needs to incubate more top anchors to fill Dong Yuhui’s lack, but it is almost an impossible task given today’s live broadcast distribution pattern and market conditions. Perhaps for Oriental Selection, failing to become an Internet celebrity is not necessarily a bad thing. Based on the existing traffic and supply chain, there is still room for imagination to return to being a normal company.
But for Dong Yuhui, without the big tree of Dongfang Selection, whether the scholar Dong Yuhui can really be a good boss is also a big suspense.
From "establishing and walking with Hui" to "splitting and walking with Hui", Yu Minhong taught the last lesson to "boss" Dong Yuhui.
