On July 24, the 2024 Summer Cultural Tourism Project of the China Central Radio and Television Station Chinese Global Program Center was released in Beijing. The 20 projects vividly tell the story of reform and opening up and Chinese-style modernization in the new era, allowing the world to see the beautiful China. Shen Haixiong, Vice Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, attended the meeting and met with Vice Minister of Foreign Affairs Deng Li, Vice Minister of Culture and Tourism Rao Quan, Deputy Director of China Central Radio and Television Hu Jinjun, Secretary of the Chinese Academy of Social Sciences Director Zhao Zhimin and Deputy Director of the National Immigration Administration Liu Haitao jointly launched the project.
Hu Jinjun said in his speech that the just-concluded Third Plenary Session of the 20th Central Committee of the Communist Party of China, focusing on the overall goal of further comprehensively deepening reforms, proposed focusing on building a high-level socialist market economic system, focusing on building a socialist cultural power, and focusing on improving people's lives. "Seven Focuses" including quality and focusing on building a beautiful China. The cultural tourism industry plays a key role in improving people's quality of life and building a beautiful China. As a national media, China Central Radio and Television has always been committed to serving a better life, building a spiritual home, displaying the image of China, and enhancing mutual learning among civilizations through programs. The purpose of holding this event is to use the advantages and influence of national media to build an international platform that integrates policy publicity, cultural exchanges, and tourism promotion. It is hoped that through these carefully planned and produced programs, a true, three-dimensional and comprehensive China will be presented, so that people around the world can more intuitively experience China's hospitality, and "china travel" will become a label that the world aspires to.
Deng Li said in his speech that foreign tourists have been enthusiastic about visiting China for some time, and "china travel" has become a hot search. The popularity of "China Travel" is not only due to the openness and tolerance of Chinese society and the warmth and friendliness of the people, but also the fruitful result of China's continuous promotion of high-level opening up to the outside world. Openness is a distinctive symbol of Chinese modernization. Facilitating the exchange of personnel between China and foreign countries and serving domestic economic and social development is one of the important tasks of China's diplomacy. Over the past year, the Ministry of Foreign Affairs has introduced a series of measures, including the "three reductions and three exemptions" policy, reaching a comprehensive mutual visa exemption agreement with 5 countries including Singapore, and trialling a 15-day visa-free entry policy for 15 countries including France to facilitate foreigners' entry. It is becoming a reality for foreign friends to come to China “whenever they say they want”. China will continue to embrace the world with an open attitude, continue to introduce more convenient policies, bring new impetus to the world with its own new development, and make Sino-foreign exchanges more dynamic and lively.
Zhao Zhimin said in his speech that as the whole party and the country is studying and implementing the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, it is of special significance for China Central Radio and Television to hold the 2024 summer cultural tourism project release event. The event showcases the charm of China's tourism with a series of colorful audio-visual feasts. It is a vivid practice of telling Chinese stories, showing China's image, and promoting Chinese culture to the world. It is also a way to promote the deep integration of culture and tourism and promote the further "hotness" of China's cultural tourism. "A powerful measure to get up and go out. At present, cultural museums and archeology continue to "break out of the circle" and have become an important force that cannot be ignored in the "cultural tourism boom". The Chinese Academy of Social Sciences will work with the headquarters to actively explore new paths for the development of cultural tourism, deeply explore new highlights of "cultural tourism +", innovate and empower new models of cultural tourism development, and truly create "hot" culture and "hot" tourism. Make due contributions to the pragmatic promotion of Chinese-style modernization that harmonizes material civilization and spiritual civilization.
Liu Haitao said in his speech that today, with a prosperous economy, people living and working in peace and contentment, magnificent and beautiful scenery, and social harmony and stability, China is recognized as one of the safest countries in the world and has become the most dynamic tourist destination in the world. In recent years, the National Immigration Administration has optimized and implemented multiple batches of transit visa exemption, regional entry visa exemption, and port visa policies, and has continued to promote the facilitation of foreigners’ payment, transportation, and tourism in China in conjunction with relevant departments. The number of foreigners coming to China has increased rapidly. growth, which has effectively promoted the vigorous development of the tourism economy and actively promoted exchanges between Chinese and foreign personnel. In the first half of this year, the number of tourists visiting China increased 5.4 times year-on-year, and it is expected to continue to rise in the second half of the year.The National Immigration Administration will take this event as an opportunity to further reform and innovate relevant policies to make entry and exit for foreign friends faster, stay and stay more convenient, and study, work and life more comfortable. We welcome more foreign friends to come to China and experience China. culture and feel the beauty of China.
In order to let more foreign tourists know about China’s 144-hour transit visa-free policy and provide them with more detailed travel services, the Main Station Chinese Global Program Center has joined hands with the cities where the 144-hour transit visa-free applicable ports are located and the Ministry of Culture and Tourism for Chinese-foreign cultural exchanges. The center has set up a "china travel - come to China, play like this!" new media area on CCTV, CCTV.com and other platforms to create a new matrix for international cultural and tourism communication.
"China Cultural and Tourism Gala" "Come to China!" Play like this! 》 is a large-scale integrated media event jointly created by the cultural tourism brand column "Far Home" of the main station, in conjunction with cultural tourism departments, cultural and museum units, well-known universities and leading Vs in the cultural and tourism industry in hundreds of cities across the country. It brings together pragmatic policies from various places, a large number of cultural tourism products and rich cultural tourism activities, and issues a sincere invitation to tourists from all over the world.
Starting from this summer, 19 cultural and tourism masterpieces including documentaries, integrated media programs, reality shows and other types have been launched one after another, vividly showing a true, three-dimensional and comprehensive China.
Beautiful China, beautiful mountains and rivers. Sino-French co-production of 8k ultra-high-definition images records "Magic China" ; follow "5a travel +" to experience the charm of nature and culture; start " Secret Journey " to show a new chapter in the construction of ecological civilization; At the Bobo event, let’s talk about the future of the museum "The vitality of Bobo " ; read thousands of books, travel thousands of miles, and take advantage of " go on a study tour in the summer vacation " ; pay tribute to the glory of the Olympics, "Still young again" ; a new paradigm of popular science communication, "Healthy China·Traveling the World" , spreading new health knowledge to thousands of families.
Context continues and civilizations learn from each other. Looking up, 《There is a family and country 》 above the lintel of the door, leaning down to remember that the family tradition and ancestral precepts have been passed down for thousands of years; Cantonese Legend 》 Protect cultural relics and awaken the memory of the city; 《 Archaeological Travels》 Go deep into history and trace the splendid civilization.
Come travel to china this summer, " Let's go to the city together " ; "Blue Ocean "Post"" Unlock a new cruise tourism experience; "Fly across mountains and rivers to see China" Open a new perspective on low-altitude tourism; follow the points of Chinese cities Meal Guide Taste " Hundred City Top Dishes " ; Shine every moment of life, regain "Start Again in Youth" . 《 Let’s go to sea! "Youth" Watch ASEAN youth, riding the waves; Two coastlines "Looking at Dalian from the sea" ; "Cross-Strait·Marine Culture Week" Share friendship with marine culture.
Zhou Zhenhong, member of the Editorial Council and Director of the General Office of China Central Radio and Television Station, Xiang Yongjun, Director of the Immigration Service Center of the National Immigration Administration, Tong Xuejun, Deputy Director of the Consular Department of the Ministry of Foreign Affairs, Li Xiaoliang, Deputy Director of the General Office of the Ministry of Culture and Tourism, Culture and Tourism Wan Ting, deputy director of the Chinese and Foreign Cultural Exchange Center of the Ministry of Tourism; Hou Zhenxing, deputy director of the Comprehensive Planning Department of the Ministry of Transport; Ma Bo, deputy director of the Propaganda Department of the Tianjin Municipal Party Committee and director of the Municipal Government Information Office; Ran Huazhang, director of the Chongqing Municipal Culture and Tourism Development Commission, Hangzhou Huang Haifeng, Member of the Standing Committee of the Municipal Party Committee and Minister of the Propaganda Department, Guo Tiejun, Member of the Standing Committee of the Dalian Municipal Party Committee and Minister of the Propaganda Department, Wu Zidong, Member of the Standing Committee of the Xiamen Municipal Committee and Minister of the Propaganda Department, Sun Baijun, Vice Mayor of Nanjing, Jiang Jianchao, Deputy Minister in charge of daily work of the Propaganda Department of the Qingdao Municipal Committee, Executive Director of the Propaganda Department of the Xiamen Municipal Committee Vice Minister Shangguan Jun, Deputy Minister of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Municipal Film Bureau Huo Zhijing, Director of the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau Liu Yumei, Member of the Party Leadership Group of the Shenyang Municipal Government and Director of the Municipal Culture, Tourism, Radio, Film and Television Bureau Liu Kebin, Director of the Wuhan Municipal Culture and Tourism Bureau Wang Guangli, Qiu Wei, deputy director of the Propaganda Department of the Chengdu Municipal Party Committee and director of the Municipal Culture, Radio, Television and Tourism Bureau; Xu Xiaomei, member of the Standing Committee of the Kunming Municipal Party Committee and director of the Propaganda Department; Zhao Feng, deputy director of the Xi'an Municipal Culture and Tourism Bureau; Ying Jianyong, director of the Ningbo Municipal Culture, Radio, Television and Tourism Bureau; member of the Standing Committee of the Jieyang Municipal Party Committee , Liu Bo, Minister of the Propaganda Department, Zhu Xingbo, Member of the Standing Committee of the Lianyungang Municipal Party Committee and Minister of the Propaganda Department, Wu Xuerong, Member of the Standing Committee of the Lijiang Municipal Committee and Minister of the Propaganda Department, Xu Jianbin, Member of the Standing Committee of the Xishuangbanna Dai Autonomous Prefecture Committee and Secretary-General of the Prefectural Committee, and representatives from port cities such as Shanghai, Zhengzhou, Shijiazhuang, Qinhuangdao, and Wenzhou attended the meeting Activity. Heads of relevant departments of China Central Radio and Television, representatives of advertising clients, program creators, etc. participated in the event.
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