The box office results of the global movie market last weekend (7.19-7.21) have been released.
In fact, the so-called global weekend box office list has always been a competition between the two major markets of China and the United States. If a blockbuster can win both of these two major markets, it is a super hit. Even if it wins one of them, there is basically no need to worry about recouping the money. But "Twister" seems to be an accident.
The global box office champion and runner-up last weekend were " tornado " and " catch the baby " respectively!
html exceeded 780 million in 73 days. As soon as it was released, it defeated Shen Teng to win the global championship. North America has released another hit movie!
html "Tornado" premiered simultaneously in 77 markets around the world on July 19. The global box office ofexceeded 107 million US dollars in the first three days of the first weekend, which is 780 million yuan, of which the North American market undoubtedly contributed the most. The North American box office of
movie reached 80.5 million US dollars in its first weekend, setting the best opening result in the history of North American natural disaster films, and it can be regarded as a blockbuster. It was the key to the film defeating Shen Teng's "Catch a Baby" to win the global championship last weekend.
Although it has exploded in North America, the movie is facing a loss.
The production cost of the movie exceeded US$155 million. In addition to the high publicity and distribution costs of global distribution, the total cost of the movie was more than US$200 million. It can be seen from the box office of the first weekend that "Tornado" performed poorly in the overseas market. Although the North American box office of
is excellent, the target should be around US$250 million, and the overseas box office will be US$100 million.
Simply and crudely, according to Hollywood's principle of triple box office return, the movie's loss may be as high as 100 million US dollars, which is 700 million yuan, which is undoubtedly the annual box office tragedy.
This is indeed a bit dumbfounding.
is obviously a big hit in the North American market, why is it losing money?
In my opinion, the biggest failure of "Tornado"'s box office setback this time is the collapse of the Chinese market.
The Chinese film market is really huge. Although Hollywood has performed poorly in the mainland market in recent years, the mainland market is still Hollywood’s largest ticket market. No one can easily ignore the support of Chinese audiences, especially the explosion of special effects. Chinese audiences often act like saviors in blockbuster movies, as evidenced by series such as "Godzilla vs. Kong", "Pacific Rim" and "The Meg".
The first weekend box office of "Tornado" in mainland China was only 11.34 million, and it is predicted that the final box office will not exceed 20 million.
For a super blockbuster, such box office results are simply a joke.
What’s especially important is that most overseas markets are on the side of the Chinese audience this time. In 77 markets around the world, except North America, 76 markets did not perform well for "Tornado". Can you believe that the mainland box office is so bad? The second largest overseas box office for movies shows that Hollywood has not made progress in recent years, and it knows that selling classic IPs for money has disappointed overseas audiences.
It’s just that there are no alternatives to Hollywood for overseas audiences, which may give domestic films a chance.
"Catch a Baby" won the global runner-up in just one market. It is a difficult problem for domestic films to succeed!
"Catch a Baby" had a three-day box office of 630 million last weekend, which is 86 million US dollars.
In fact, in terms of a single market, "Tornado" is definitely not the opponent of "Catch a Baby". Unfortunately, "Catch a Baby" was only released in one market in mainland China. It is normal that it cannot beat "Tornado" which premiered in 77 markets.
"Catch a Baby" is undoubtedly the most popular domestic film in the mainland's summer season this year. As of July 21, the cumulative box office of
in the six days since its release has reached 1.559 billion, and the final box office is predicted to be around 4 billion.
's results are quite outstanding, but compared to this year's North American summer champion " Inside Out 2", they are a bit inferior.
The global box office of "Inside Out 2" has exceeded 1.45 billion U.S. dollars, which is 10.5 billion yuan, which is more than double that of "Inside Out 2". In fact, if you look carefully at the box office distribution of "Inside Out 2", the North American box office of the movie is 596 million U.S. dollars. , which is 4.3 billion yuan.
Similar to "Catch Me", "Inside Out 2" is really outstanding in its overseas performance, taking in a box office of US$850 million in more than 70 markets around the world.
The capacity of a market is always limited. No matter how much domestic films are involved, the Chinese audience will be there, and the market cap is fixed. The most important thing for domestic films to do in the future is to go global. Of course, this is difficult.
Comedies like "Catch a Baby" whose laughs are too localized cannot count on overseas box office performance.
However, special effects blockbusters such as " The Wandering Earth " and "Feng Shen" are being polished and are expected to conquer global audiences.
