In the past few days, Chen Lilong, a post-90s "new farmer" from Sishui Town, Gaozhou City, Maoming, drove 1,700 kilometers to Shanghai to promote Maoming longan. Along the way, she held a mobile phone and introduced her motherland's products in unique "Cantonese English" Beautiful mountains and rivers, recommending the sweet "local specialties" of your hometown. There are many "village broadcasters" like Chen Lilong. In recent years, a group of "village broadcasters" in Guangdong who are down-to-earth, thoughtful, and innovative have participated in the cause of rural revitalization in Guangdong with their love for the countryside. In the vast world of Guangdong, a new look has become commonplace, with farmers acting as anchors, mobile phones turning into farm tools, and live broadcasts turning into farm work.
What is "broadcast" in rural areas of Guangdong?
Whenever night falls, Luo Peiling's live broadcast room lights up on time.
"The product we bring to you today in our live broadcast room is Jinggang Hongnuo, a variety that Conghua has mainly promoted in recent years." In Conghua District, Guangzhou, Luo Peiling, a well-known "cargo expert", is very fond of agricultural products from her hometown, especially Litchi has deep feelings and unique insights.
In 2020, Luo Peiling, who had just resigned and returned home, live-streamed selling lychees in her own lychee garden and became a professional "village broadcaster". As the live broadcast progressed, she discovered that she was not just selling lychees, but also spreading the culture of her hometown and telling the rural stories of Conghua.
In the mountains and fields, under fruit trees, in vegetable fields, and on fishing boats, live broadcast materials from rural areas in southern Guangdong are everywhere. Rural anchors have broad room for performance. With 4G and even 5G networks basically covering rural areas, "everyone can become an anchor in rural areas" has changed from a fantasy to a reality within reach.
In a small village in Jiufeng Town, Lechang City, Shaoguan, Huang Qifeng, a young man born in the 1990s, also joined the ranks of "village broadcasters". He used the live broadcast platform to promote the town's specialty agricultural products - golden plums to the whole country.
As more and more "village broadcasters" emerge, rural life in Guangdong has gradually entered the eyes of people across the country. More and more people are beginning to pay attention to the environment, culture, and history of rural areas in Guangdong. Rural live broadcasts not only promote the sales of agricultural products, but also promote the development of rural tourism, injecting new vitality into rural development.
Why is Guangdong’s “village broadcaster” so popular?
The rise and popularity of "village broadcasting" is not accidental. In Guangdong, perfect Internet infrastructure and a large group of netizens provide a strong communication foundation for the development of "village broadcasting". The Cantonese people's love for their hometown and respect for their traditional culture also inject unique cultural connotation and emotional value into "village broadcasting".
In Chaoshan, the Douyin account of the Puning Nanshan Yingcho Troupe has a large number of fans. Many people come here because of its reputation. Hundreds of thousands of people watch online at the same time the "Little Hours" actor Chen Kaiming Zaizai's performance in Liusha West Street. Performance. The singing and dancing of Chaoshan heroes who came out of the countryside are becoming "top-notch" passed down by word of mouth through "village broadcasts", inheriting the ancient Chaoshan culture.
In the vast land of southern Guangdong, the rich rural culture is widely spread through "village broadcasters", and the land is full of "rural shots" that stir up nostalgia.
Looking at the mountains in northern Guangdong, catching up with the sea in western Guangdong, riding the waves in eastern Guangdong, and looking for ancient flowers in the Pearl River Delta. The myriad customs and rich connotations of Guangdong's countryside provide diversified content for "Village Broadcast", attracting "immersive" audiences from all over the world. Experience” rural life.
"I started shooting videos and doing live broadcasts in 2019, and now I have more than 200,000 fans on Douyin." Ajie from Taishan City, Jiangmen, whose live broadcast room not only contains interesting things that happened while catching the sea, but also Taishan's unique rural scenery and Human story.
Ajie’s live broadcast attracted a lot of attention and love from netizens, and many netizens drove to Taishan to experience it. Ajie is also happy to share his hometown with everyone. He firmly believes that through live broadcast, he can make more people understand and fall in love with Taishan.
Not only that, Guangdong's "village broadcasters" are also constantly innovating, closely integrating live broadcast with traditional culture, rural tourism, farming experience, etc. to create unique live broadcast content. In their own way, they have inherited and promoted Guangdong's rural culture, allowing more people to understand and love this land.
"Village Broadcasting" will have a broader stage
"In Guangdong, mobile phones have become new agricultural tools, and live broadcasting has become a new farming activity." Guangdong holds the Agricultural Games Rural Live Broadcasting Competition to invite people from all over the world to discover and create rural value and help Specific measures for the “Hundreds and Thousands of Projects”.
In recent years, the activity of Guangdong’s “village broadcasters” has not only been limited to their respective live broadcast rooms, but has also extended to a broader stage. Cultural festivals, exhibitions and competitions with the theme of "live broadcast" are in full swing across the province, providing a platform for "village broadcasters" to showcase their talents, exchange and learn.
Today, “village broadcasting” has become a phenomenon. Chen Lilong, who speaks "Cantonese English", Luo Peiling, who tells the story of Conghua lychees, Huang Qifeng, who sells golden plums, and Ajie who goes to the sea, they are not only "village broadcasters", but also "e-commerce", new farmers born in the 90s , and is a participant in rural revitalization.
Shengli Village, Tuocheng Town, Longchuan County, Heyuan City, has used "village broadcasting" to find a new path for the integrated development of industry and villages. "We cooperate with the village to grow peanuts and use 'village seeding' to empower the industry." Aliao is a native of Tuocheng and a well-known local "Internet celebrity". During the peanut harvest season, he will personally go into battle and sell live broadcasts. peanut. "Now we can sell peanuts for more than 10 million yuan a year."
In 2013, with the rise of short video platforms such as Douyin and Kuaishou, a network cable and a mobile phone can support a live broadcast room anytime and anywhere. Ten years have passed, and "village broadcasters" have continued to develop in the direction of younger people and diversification, and have made a name for themselves.
The holding of the Guangdong Rural Live Broadcast Competition at the First Agricultural Games of Guangdong Province in 2024 will give "village broadcasters" a bigger stage, attract more people to join the "village broadcaster" team, and create a group of leading "village broadcasters" with Guangdong characteristics. "Village Broadcasting" will gather strength and wisdom for Guangdong to speed up the promotion of "hundreds of millions of projects" and comprehensive rural revitalization.
Text｜Reporter Xu Yue Correspondent Tang Ruiqian
Picture｜Photo provided by interviewee
