In recent years, stars in the entertainment industry seem to be particularly fond of cross-border operations, especially catering, clothing, and opening their own brands. And this phenomenon of celebrity stores exploding is also very frequent. Recently, Bai Jingting became a hot topic for selling two biscuits for 21. What's going on?
It turns out that Bai Jingting opened a coffee shop in Xuhui District, Shanghai, and specially launched a series of biscuits under Bai Jingting's personal brand. According to the pictures posted by netizens, the cost of two small biscuits is one yuan, and the price has been doubled by 21 times just by relying on the small ingenious idea of tear mole. The three-pack of
sold for 79, and just buying a complete set of biscuits cost 177. It instantly sparked a heated discussion among netizens. Even celebrities can't cut leeks like this, right?
Some netizens ridiculed: "How come these 177 biscuits are so similar to the hamster food I bought?" However, fans responded with "Is the person scolding because they can't afford to buy Tefang?" and "In Shanghai 21, I still feel that Expensive, you should reflect on yourself."
I couldn’t tell for a moment whether this was cross-talk or serious.
It is a fact that the rent in Xuhui District, Shanghai is expensive, but selling two cookies for 21 is too exaggerated.
This is not the first time Bai Jingting has overturned. In February this year, his fashion brand jacket was randomly tested for a pH value that failed to meet the standards and may cause skin allergies.
You must know that the jacket base in Bai Jingting's store costs one or two thousand, which is not a cheap price for most people. It’s no wonder it’s such an expensive product but the quality isn’t up to standard.
Coincidentally, the pop-up bakery recently opened by Wang Hedi also caused controversy due to unreasonable premiums and settings.
Judging from the price list, Wang Hedi’s bakery only sells whole toasts, and the lowest price is 88 yuan. Some netizens asked: Do I have to buy the whole bread?
received a reply from fans, "You can buy it by the slice, two slices with coffee only costs 48."
Soon fans also received complaints from netizens, "I want to sell him health care products for this IQ" and "Really good leeks."
8 If you are in the market, you can buy two kilograms of beef or five kilograms of eggs, but at Wang Hedi's bakery, you can only buy a cup of coffee with no flavor and two pieces of toast? Is this pricing equal to the cost of making toast, rent, water and electricity, handbag packaging, and clerk’s salary?
Ouyang Nana Nabi, who was ridiculed by the crowd before, is also suspected of using star power to inflate prices.
A bathrobe costing 60 yuan is priced at 988 yuan, two pairs of ordinary white socks are priced at 168 yuan, and a set of pure white pajamas is priced at 988...
If the design is very innovative or the quality is excellent, that’s it. A pure color of water costs 60 yuan. I don’t know which hotel I thought I was stealing from.
Sometimes it is really helpless. Celebrities and fans are willing to fight and suffer. In the end, the disrupted market will be borne entirely by ordinary people.It’s okay to make more money across borders, but at least ensure the quality first, otherwise it will be a matter of time before you become “cool”!
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