On July 14th, at the 7th China "Internet Literature+" Conference, Zhihu Yanyan Story carefully organized a sharing salon with the theme of "From text to image: Internet IP film and television drama development", through celebrity dialogue and audience interaction. , conducted an in-depth discussion on promoting the creation of high-quality online literature and the transformation of online literature IP. The call for submissions for the Zhihu Yan Yan Story Salt Selection feature-length film and television series has also been officially launched.
Fan Junmei, vice president of Zhihu and head of paid reading business, said that Zhihu Salt Story originally used the "Salt Selection Column" as the carrier and "short stories" as the biggest feature. It has continued to develop through the membership payment model and has gone through many years of intensive cultivation. Later, it is now possible to become the pioneer and leader in the field of "short story reading" in the Chinese reading market because of its people-centered creative orientation. "Art comes from life, and the brushstrokes also focus on the joys, sorrows, sorrows and joys of ordinary people. Fast pace, strong emotional impact and sense of substitution, strong reality and psychological mapping are the characteristics of Zhihu Yanyan's short story online articles." Fan Junmei said.
In March 2023, Zhihu’s original high-quality story platform “Salt Story” app was launched, focusing on high-quality short story reading services. From the content perspective, Yan Yan Story is now the largest short story production and consumption base on the entire Internet, with more than 100,000 short stories published online; from the author perspective, it is the preferred submission platform for short story authors across the Internet, with the largest number of contributors and creators It has exceeded 600,000; the creative themes have been continuously expanded from the initial romance, career, and suspense stories, and now cover more than 180 subcategories, including ancient romance, modern romance, realistic emotions, suspense reasoning, Various themes such as imagination, science fiction, real experiences, etc. provide readers and authors with a platform for reading, creation, sharing and communication. According to reports, "Yindu Strange Monster Record", "He Qing Haiyan" and "Living in a Vacuum" were selected as the top three best Zhihu titles in 2024 based on recommendations from the Q&A community and user votes this year. They are also currently popular, diverse and extremely popular. A new representation of the story of IP development potential.
Fan Junmei said that now Zhihu is working towards the film and television version of Internet text IP, so this salon has specially set up "content creation of salt story short film" and "exploration and practice of film and television version of salt story online text IP" Two round table discussion sessions. At the scene, participating authors of the Zhihu Salt Story Salt Selection Mi Hua, The Seventh Dream of the Night, and others, as well as film and television industry producers and academic representatives such as Tang Qiao, associate professor of the School of Liberal Arts of the University of Chinese Academy of Social Sciences, discussed the influence of Zhihu IP and "sustainable development", and conducted heated discussions and experience sharing. Many video platforms have shown great interest in Zhihu's multiple types of IPs and hope to get opportunities for further cooperation.
