Nandu News Reporter Zhong Xin On July 12, the China Performance Industry Association released the "National Performance Market Development Brief in the First Half of 2024". According to data monitoring and survey calculations from the ticketing information collection platform of the China Performance Industry Association, in the first half of 2024, there were 251,700 commercial performances (excluding performances in entertainment venues) nationwide, a year-on-year increase of 30.19%; box office revenue was 19.016 billion yuan, a year-on-year increase of 13.24% , the number of viewers was 79.1013 million, a year-on-year increase of 27.10%. The
briefing pointed out that the activity of the national performance market in the first half of this year was higher than that in the same period last year. Among them, the large-scale performance market continued to rise in the first half of the year, and the box office revenue of concerts and music festivals increased by 134.73% year-on-year.
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The box office of large-scale concerts continues to grow
The music festival market has become more stable and standardized
In the first half of this year, the box office revenue of concerts and music festivals increased by 134.73% year-on-year; the number of spectators increased by 63.35% year-on-year. Among them, large-scale concerts with more than 5,000 people contribute the most to market growth.
Regarding large-scale concerts, the performance locations are mainly first- and second-tier cities. Many large-scale concerts were sold out immediately. Taking Andy Lau's Beijing concert as an example, there were more than 30,000 tickets in total. When it went on sale in June, it attracted more than 1.2 million people to grab tickets online at the same time. At the same time, due to the booming concert market in 2023, performance organizations have been encouraged to expand the scale of their performances this year, and some singers have switched to holding concerts in venues that can accommodate larger audiences this year.
In addition, large-scale performances continue to play a comprehensive leading role. Take Jay Chou's Changsha concert as an example. According to estimates by relevant organizations, the four-day concert attracted nearly 149,000 viewers, with 92% of the audience attending performances across cities and 68% across provinces. In addition to the audience inside the venue, The number of off-site visitors also exceeded 50,000.
Regarding large-scale music festivals, the market is showing a more rational and standardized development trend, and there are more music festival projects with brand influence and personalized lineup design. At the same time, the quality of music festival operation services has also improved overall. According to ticket information data monitoring, the box office of well-known music festival IPs, high-quality performance lineups, rich market experience and operational service capabilities are all higher than last year.
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Original new theater performances are frequently produced
The number of performances increased 32.21%
In the first half of this year, the number of performances in professional theaters, small theaters and new spaces increased by 32.21% year-on-year. In terms of
professional theaters, compared with the same period last year, the number of newly launched original plays increased significantly in the first half of this year, and original new works covering multiple art categories were successively staged, such as Chinese-style suspense dramas, new Chinese-style dance dramas, original national standard dance dramas, and dance poems. Drama etc.
In terms of small theaters and new spaces, performance contents and forms are diverse, and more art types have opened up immersive performance exploration. On the basis of three consecutive years of rapid growth, the number of new plays and performances continued to rise in the first half of this year. Nearly 80% of cross talk, magic, talk shows, children's plays, and concert performances were performed in small theaters and new spaces. , the interactive drama project in which the audience participates in the interpretation of the plot continues to be loved by young audiences.
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Tourism performing arts actively attempts multi-dimensional innovation
The number of performances increased 26.37%
In the first half of 2024, the number of performances of large and medium-sized tourism performing arts projects nationwide increased by 26.37% year-on-year. Shenzhen, Shaanxi, Hunan, Shanxi and other places have introduced special measures or subsidy programs to support the development of tourism performing arts.
Tourism and performing arts companies actively seize opportunities and innovate in multiple dimensions. Creating themed activities during important holiday periods has become one of the innovative models of tourism performing arts. Special activities are used to revitalize existing project resources, so that traditional tourism performing arts projects can welcome the increasing tourist flow with a new look. At the same time, tourism performing arts companies are aiming at the current update of tourist consumption patterns, actively exploring new performance models, and vigorously developing "immersive" and "traveling" tourism performing arts projects. The market is showing new vitality where a hundred flowers are blooming.
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Overseas projects spread Chinese culture
Expand influence through market-oriented operations
In the first half of this year, a number of new domestic plays went overseas and received favorable reviews from overseas markets, promoting the international spread of Chinese culture and art in the form of commercial performances. For example, Zide Qin Society, a private orchestra that has been established for ten years, went abroad for the first time. The Malaysian special concert "What is the Qin? Tang·Gu Yan Zhi" was performed in Kuala Lumpur for four consecutive times, attracting more than 2,000 spectators. In addition to commercial performances, the band also went to local middle schools to teach traditional Chinese musical instrument playing techniques such as drum, guqin, guzheng, zhongruan, pipa, and dizi. The acrobatic ballet project "Swan Lake" went to London for a commercial performance. The British performance plan of the dance drama "Wing Chun" has also been officially announced in the first half of the year and will be launched on the British stage in August.
In addition to expanding its overseas commercial performances with multiple performances, in the first half of this year, high-definition screenings of stage art also achieved breakthroughs overseas. The global screening of Chinese stage high-definition images has been launched in theaters in many places in the UK since April 29, and 10 high-definition stage images of outstanding dramas, dances, and Peking operas have been continuously screened. This is the first time that Chinese stage art teams have gone overseas in the form of video, allowing more overseas audiences to understand Chinese contemporary stage art works through watching movies.
