According to the Beacon Professional Edition release calendar, as of 18:00 on July 11, 103 films have been scheduled for the 2024 summer season, including 35 feature films, 20 cartoons, 7 documentaries, and 6 action films and comedies. , 5 romance films, and 4 youth films. Among them, 62 films have been released. Chen Jin, a data analyst at Lighthouse Professional Edition, said that according to the box office forecast of Lighthouse AI, the market will hit more than 300 million in a single day this Saturday, setting a new box office peak for this summer's summer season. The film supply will be very sufficient in mid-to-late July, and we look forward to the market enthusiasm. It has been rising steadily, driving audiences from different circles to come to the cinema together.
According to the real-time data of Beacon Professional Edition, the box office of the summer season in 2024 has exceeded 3.4 billion so far. The crime suspense film " Silence Kills ", the drama film " There is a Commissary in the Cloud ", and the animated film " Inside Out 2" Temporarily ranked among the top three at the summer box office, contributing more than 40% of the summer box office. Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu are temporarily ranked among the top five at the summer box office, remaining consistent with the same period last year. Sixth-placed Wuhan and Xi'an, which ranked ninth, has improved its ranking compared with the same period last year, and Changchun, Dalian and Harbin in the northeast have also significantly improved their rankings.
This summer, female audiences still account for nearly 60% of the audience. "Silent Kill" has a prominent proportion of female viewers aged 20-29, "There is a Commissary in the Clouds" has a prominent proportion of female viewers under the age of 25, and "Inside Out 2" has a prominent share. The proportion of female viewers over the age of 34 is prominent. In addition, the proportion of people who choose to watch movies alone this summer is significantly higher than last year. As the summer vacation deepens, the proportion of families, old and young, watching movies together is expected to increase. According to
data, the box office of the market on Wednesday, July 10, was 95.65 million, which was close to 100 million, and exceeded Tuesday, achieving a single-day box office reversal. This undoubtedly boosted market confidence. Last summer, the market achieved a record of 95.65 million in July and August. Breaking 100 million every day." Good performance on weekdays is also one of the advantages of the summer season.
The key films to be released include " Falling into the World " and " Despicable Me 4" released this weekend; next week's "Catch a Baby", "Pleasant Goat and Big Big Wolf's Guardian" and the Japanese animation "Your Name". "Re-release, the fantasy action film "Under the Stranger" directed by Wu Ershan and adapted from a domestic comic, released at the end of July, the imported blockbuster " Deadpool and Wolverine ", the youth film " reverse ", in August The released realism masterpiece " retrograde life " directed and starred by Xu Zheng, the feature film "Decryption" directed by Chen Sicheng, the feature film " negative negative gets positive " directed by Wen Shipei, the new work of the light-chasing animation series "White Snake: The Floating Life", The science fiction comedy " Safely Evacuates from the 21st Century" starring Zhang Ruoyun and Zhong Chuxi. Chen Jin said that overall, this year's summer season has rich themes and diverse genres, which can meet the viewing needs of different audiences. For example, a prominent proportion of women want to watch "The Fallout" and a higher proportion of men want to watch "Deadpool and Wolverine." High, "Down to Earth" is more popular among family audiences.
Text/Beijing Youth Daily reporter Xiao Yang
Editor/Gong Lifang
