On July 9th, the mainland summer season ushered in a new film "Chocolate and Butter Flowers".
Unfortunately, the market has been completely dominated by " silently kills ". Not to mention this kind of low-cost production, even Jackie Chan 's blockbuster " legend " did not even have a sip of soup. The summer market has begun to form a dominant player situation.
"Silent Kill" counterattacked, breaking 505 million in 7 days, surpassing " There is a Commissary in the Cloud " to win the summer championship!
As of 23:00 on July 9, the top three single-day box office hits in the Mainland are "Silent Kill", " Inside Out 2" and "There's a Canteen in the Clouds".
"Silent Kill" single-day box office exceeded 62.41 million, accounting for 36.7% of the scheduled films and 67.6% of the box office. In other words, the movie "Silence" took nearly 70% of the market share, and while eating meat, it didn't even give a sip of soup to the new movies in the same period.
At present, the cumulative box office of the movie in the seven days since its release has exceeded 505 million, surpassing the 467 million box office of "There is a Commissary in the Clouds", and temporarily becoming the 2024 summer box office champion. This is undoubtedly a counterattack. Before its release, the media generally believed that the final box office of "Silent Kill" would be around 400 million. After all, the movie did not have the blessing of a popular star or a superstar. Director Ke Wenli left Chen Sicheng and there was no box office hit.
Unexpectedly, the movie relied on its subject matter and word-of-mouth advantages to counterattack and trample on all the blockbusters of the same period.
With the current trend, the final box office of the movie is expected to exceed 1.5 billion. The upcoming " Catch the Baby " and "Silence Kill" have different audiences. Even if the quality of "Catch the Baby" is average, "Silence Kill" may be able to challenge 20 billion box office mark.
"Inside Out 2" had a single-day box office of 7.49 million.
Due to the strong performance of "Silent Kill", the film schedule accounted for only 11.4%, and the box office accounted for only 8.1%. It is rare that the film schedule and box office ratio have been inverted since the movie was released. As this year's summer Hollywood blockbuster, "The Brain" has the best reputation. "The Secret Service 2" currently has a cumulative box office of 274 million in the 19 days since its release. The final box office in the mainland is predicted to be around 350 million.
"There is a Canteen by the Clouds" had a single-day box office of 6.15 million.
accounted for 13.4% of the film schedule and only 6.6% of the box office. The attendance rate was bleak. Of course, it has been 18 days since the movie was released, and the cumulative box office has reached 467 million. Although it lost the summer championship, Peng Yuchang proved He has box office appeal among the new generation of actors, and he can turn this kind of movie with average reputation into good box office results.
took 14 years to make. Director Chen Sicheng worked hard to complete the film. The box office on the first day was only 78,000, which was a huge flop.
htmlThe performance of "Chocolate and Butter Flowers" which premiered on July 9th was quite disappointing.movie is written and directed by Chen Yingxin. This is also Chen Yingxin's film debut. In 2010, Chen Yingxin, who was unemployed, went to Qinghai to roam. The local customs and customs gave Chen Yingxin, who had been uninspired, a sudden desire to create, so the script of "Chocolate and Butter Flowers" born.
Itâs a pity that no one is willing to invest in this literary film.
In the following years, Chen Yingxin repeatedly polished the script. The movie was finally approved in 2014 and filming started in 2019.
You must know that the film was shot on a plateau with an average altitude of 4,000 meters. The production cost was not low. The director spent all his money and it was still not enough. Fortunately, the producer Zhang Ji took action and provided the money to finally complete the filming. What is interesting is that according to Zhang Ji's According to the theory, the money was actually earned from the production of Chen Sicheng's " Three Brigades ", and he stole Chen Sicheng's wool.
It took 14 years for the movie to finally meet the audience.
Chen Sicheng was also brought in to help promote the movie. In order to increase the popularity of the movie, Chen Sicheng also mentioned " Mozart in Outer Space " at the premiere, saying that this was his only commercial failure in so many years of filmmaking. It can be seen that children's themes are difficult to If you do, "Chocolate and Butter Flowers" dares to touch on this subject matter, which is a victory.
In addition to Chen Sicheng's strong support, the film also invited "Three Brigades" director Dai Mo and Zhang Xincheng, Zhou Yutong and other stars to help promote it.
Unfortunately, the movie box office is still dismal.
As of 23:00 on July 9, the box office on the first day of the movie's release was only 78,000, and the number of moviegoers was only 2,153. It was completely crushed by "Silence".
According to this trend, it is unlikely that the movie will eventually break one million at the box office, and there is no hope of returning the money.
Perhaps the biggest problem with "Chocolate and Ghee Flowers" is that it is not grounded.
The movie tells the story of a child from the city who ran away from home to a Tibetan area and met another child, both of whom were 12 years old.
One is escaping from pressure, and the other is running towards the future. After meeting by chance, the two decide to help each other complete their journey. The child in the city has a piece of chocolate, and the child in the Tibetan area has a bouquet of butter flowers in his hand. This is the origin of the title of the film.
The entire movie is purely the imagination of a young literary and artistic woman about Tibetan areas.
The extremely beautiful scenery of Tibetan areas cannot cover up the mediocrity of the movie. It is probably an accident that this kind of movie has exploded at the box office.
