Lu Liang, deputy director of the Central Propaganda Film Bureau, said in his speech that the summer movie season is a grand event for movies. These released films use images to continue the red blood and deepen the feelings of family and country, use lenses to record all aspects of life and convey warmth, use screens to show traditional culture and promote Chinese aesthetics, use light and shadow to unfold extraordinary imagination, and provide novel and unique audio-visual experiences. . In the summer of movies, film creators bring their works to be reviewed by the audience, hoping to resonate with the audience; practitioners in film promotion, distribution and screening use their new creativity, hard work and high-quality services to attract More audiences are entering theaters to watch fine works; Chinese filmmakers will continue to practice the concept of "being with the audience", organize a variety of activities, and enthusiastically embrace more movie audiences. We look forward to all parties working together and going all out to create a vibrant and steamy summer of movies and continue the booming trend of the Chinese film market.
"Summer of Movies" 2024 summer movie list is divided into five major themed units. "Chinese Spirit, Continuous Light and Shadow" unit presents a masterpiece of the times that continues the red blood, promotes the Chinese spirit, and enriches the feelings of the family and the country. Among them, " decryption " is adapted from the Mai family's novel of the same name, telling the story of the mathematical genius Rong Jinzhen who fought for a lifetime on the hidden front; the revolutionary historical film "Departure" leads the audience to follow the footsteps of young Mao Zedong's study tour, traveling thousands of miles , study tours, and start a cross-time and space dialogue with the enthusiastic new youth a hundred years ago; the dance drama movie "The Eternal Wave" cleverly combines dance drama performance scenes, film studio shooting scenes and real-life urban landscapes, based on the story of martyr Li Bai Real stories are used as the material, reflecting the heroic stories of the Chinese Communist Party on the hidden front in Shanghai on the eve of liberation.
The "Chinese Story Light and Shadow Expression" unit is mainly about realistic-themed works about "people and things around us". Among them, the story of " Retrograde Life " is derived from real interview experiences, focusing on the group of "delivery guys". It tells the story of the protagonist Gao Zhilei who was fired by the company, faced the difficulties in life and chose to become a delivery boy, and finally got out of the trough; "There is a Commissary by the Clouds" takes hometown as the theme, praising family, love and friendship with warm and relaxing stories; " Laifu Hotel " provides accompaniment to the doctor, retrieval of medicine, and consultation around a family. The "Patient Home" of other services is unfolded, showing the care and warmth between people through the stories of ordinary people helping each other; "Customs Front" reflects the story of Hong Kong Customs and Interpol working together to detect transnational arms smuggling cases; " Welcome to My Side " uses a fantasy way to show the beauty of friendship and love, and is full of romance and life; " Catching Baby " uses hilarious stories to trigger thoughts on family education and personal growth.
The "Chinese Aesthetics Painting with Light and Shadow" unit focuses on "national trend" works that absorb the nutrients of China's excellent traditional culture and innovatively develop Chinese aesthetics.Among them, the animated film "White Snake" is the third part of the "White Snake" series. It continues the unique style of the first two parts, allowing the "White Snake" story familiar to Chinese audiences to bloom with emotional power that resonates with this era; " A Dream of Red Mansions: The Good Marriage " uses modern film technology to carefully polish the traditional masterpiece, reproduces the intertwined fate of "Bao, Dai and Chai", leading the audience to relive the joys and sorrows of the Grand View Garden; Cantonese opera movie "Mrs. Qiao Guo" It tells the story of "the first heroine" Xian Ying to safeguard the unity of the country. Following "The Legend of White Snake: Love", it once again uses light and shadow art innovation to inherit Cantonese opera culture; the animated films "Falling into the World" and "The Umbrella Girl" will bring our country to the forefront. Traditional artistic elements are integrated into beautiful images, continuing the infinite possibilities of national style imagination.
The "Chinese Innovation Light and Shadow Exploration" unit focuses on works that relentlessly explore technological innovation, strive to create new audio-visual experiences, and demonstrate the progress of China's film industrialization. Among them, "Legend" uses artificial intelligence technology on a large scale to "restore" Jackie Chan's 27-year-old youthful style for the first time, realizing imagination across time and space; " Under the Stranger " uses live-action animation combined with artificial intelligence The intelligent creative method presents an unprecedented Chinese-style superpower world through cool and explosive superpower battles between characters with different personalities and superpowers.
The "Chinese Market Global Sharing" unit focuses on international films that inject different cultural charms into the Chinese film market. Among them, "Despicable Me 4", "Deadpool and Wolverine" and "Garfield Family" are new works launched by classic IP; "A Quiet Place: Invasion Day", "Jedi Men: Life and Death" and "Tornado" have science fiction , adventure, action elements, a very exciting and exciting experience; "Volleyball Boy!" ! "Junkyard Showdown", "Inside Out 2", "Robot Dream" are animated movies with diverse styles.
This summer, the movie channel "m Movie Group" will link up with more than 30 theaters across the country to create tens of thousands of movie viewing activities covering hundreds of cities across the country. Focusing on outstanding summer films, a series of exciting premiere roadshow promotion activities will also be carried out across the country, bringing the movie-watching craze into thousands of households.
This press conference was hosted by the movie channel and was broadcast live across the entire network through the integrated media matrix of CCTV, CCTV News, CCTV.com and the movie channel. Luo Yang, Deputy Director of the Central Propaganda Film Bureau, Qian Wei, Director of the Audiovisual New Media Center of China Central Radio and Television, Cao Yin, Director of the Film Channel Program Center, Bai Yimin, Chairman of China Film Distribution Co., Ltd., Film and Television Documentary Center of China Central Radio and Television Deputy Director Liang Hong and Deputy Secretary-General of the China Film Association Liu Bing attended the press conference. Heads of relevant departments from the Cyberspace Administration of China and the China Federation of Literary and Art Circles, as well as representatives from relevant film production companies, publicity and distribution companies, movie theaters and summer film crews participated.
©2024 China Central Radio and Television. All rights reserved. Please do not reproduce or use without permission.
