and Tesla have been "pushing together" for more than two years. On July 9, Cai Jia, a car reviewer with 7 million fans on the Internet and the owner of "Boss Cai Talks about Cars" and other car-related accounts reported to Tesla on Legal Daily La made a public apology.
Cai Jia admitted that as a professional car reviewer, he drew wrong conclusions and caused serious damage to the reputation of Tesla Motors. In addition, he also fabricated and fabricated conclusions, used insulting and negative words, and maliciously slandered and derogated Tesla Motors has sincerely apologized to Tesla for the above-mentioned actions.
A reporter from Nandu Bay Financial News noticed that as early as August 2023, Cai Jia’s related account had been banned. Under the severe crackdown from the Cyberspace Administration of China, many auto-related self-media accounts have been closed by the platform for reasons similar to Cai Jia's.
"Trouble" with Tesla for two years
Car reviewer Boss Cai, who has millions of fans, publicly apologizes
According to the 12th page of the electronic version of the Legal Daily, Cai Jia said in his own words that on December 5, 2022, he himself posted on the Douyin platform The videos "Telling Netizens' Experiences" and "It's So Numb" were released.
In the above two videos, Cai Jia, as a professional car reviewer, ignored the kinetic energy recovery function and its principles of electric vehicles, and simply attributed the lighting of the electric vehicle's brake lights to the driver stepping on the brakes, and came to the wrong conclusion. The conclusion of "brake failure" has caused serious damage to Tesla's reputation. In addition, Cai Jia fabricated the conclusion given by Tesla (Shanghai) Co., Ltd. staff that the car owner stepped on the switch 0.2 seconds before the crash, fabricated remarks that regional executives felt strange about being insensitive to the public, and also used the phrase "I have a feeling in my heart" "Ghost", "big change", "lucky", "numb", "disgusting", "unworthy", "dirty in their eyes", "sad" and other insulting and negative words, malicious slander and derogation Tesla Motors Reputation.
Cai Jia said that after the court trial and judgment, he has realized his mistakes and has deeply reflected on his actions. The Internet is not a place outside the law. Freedom of speech should be exercised within the legal framework. Publication of speech on the Internet should be based on facts. No one may publish facts in public without reasonable verification.
Cai Jia said that the above-mentioned behavior has infringed the reputation of Tesla (Shanghai) Co., Ltd., and I sincerely apologize to your company for the above-mentioned behavior.
In fact, Tesla had sued Cai Jia as early as 2022. According to a previous report by a reporter from Wancaishe, in May 2021, Cai Jia released a number of videos through the Douyin account "Boss Cai", including the content of his friends. During the cooperation with Tesla, Tesla had lowered prices, Food and drink cards have to wait. In response, Tesla sued Cai Jia for infringement of reputation rights in May 2022 and claimed compensation of 5 million yuan. In the end, the court ruled in favor of Tesla and found that Cai Jia fabricated false facts and made words with the intention of insulting and defaming Tesla. Cai Jia later appealed, but the second instance still upheld the original verdict.
But by June 2023, Tesla said that "Boss Cai" refused to fulfill his obligation to publicly apologize on relevant online platforms and was enforced by the court. Tesla pointed out at that time that the number of fans of "Boss Cai" had increased from 540,000 to 5.4 million, but he had not been punished by the platform for committing infringements.
"Boss Cai" soon explained that he had paid 100,000 yuan as soon as possible, and also paid more than 20,000 yuan in newspaper registration fees as required. It was not until July 9 this year that Cai Jia finally publicly apologized to Tesla in the Legal Daily.
The Cyberspace Administration of China's "Qingming" operation is in progress
"In recent years, with the rise of Internet marketing strategies by new car-making forces, the public opinion environment of automobile companies is undergoing profound changes." An industry insider told a reporter from Wancaishe that a At present, chaos in the industry frequently occurs, such as taking advantage of the brand, undermining its competitive products without bottom line, and exaggerating to gain traffic and conveying wrong ideas and knowledge to the outside world.
It is also since 2023 that car companies have begun to pay more and more attention to the supervision of online public opinion, and many car companies’ online reporting centers and official Ministry of Justice release channels have been established.
In mid-2023, many car companies intensively filed claims for reputational infringement from self-media, and the cumulative amount of claims reached tens of millions of yuan.In August of the same year, Dongfeng Nissan and Che Qianli were involved in a reputation infringement dispute. The latter was ordered to pay 5 million yuan in compensation, a new high in the industry. It was like a shot in the arm, which greatly boosted the entire industry to combat online rumors and curb The determination and morale of malicious trolls.
At the same time, supervision at the national level is also being strengthened. In May 2023, the Cyberspace Administration of China emphasized the correct treatment of news and public opinion supervision and netizen social supervision, further strengthened the management of problem accounts, etc., strictly dealt with accounts that maliciously launched and coerced companies to carry out commercial cooperation, and severely cracked down on the hiring of cyber trolls to carry out attacks on companies. Defamation, smear and other behaviors.
In July of the same year, the Cyberspace Administration of China issued the "Notice on Strengthening the Management of "Self-Media"", which mentioned that website platforms should promptly discover and strictly deal with "self-media" violations.
Currently, the Cyberspace Administration of China continues to vigorously control violations of self-media accounts. According to previous reports by reporters from Wancaishe, Cai Jia’s Douyin account (bosscai666) and his Weibo account “One dish, two dishes” have been banned on August 31, 2023. The reason for the ban was that they violated relevant community regulations. A reporter from Wancaishe once asked Douyin about the specific reason for the account ban, but was told that it was not known yet.
However, on December 25, 2023, the Internet Information Office exposed a number of typical cases of damaging the business network environment, among which the specific reasons for the ban of "Boss Cai" were mentioned.
The Cyberspace Administration of China pointed out that the Weibo platform account "One dish, two dishes", the Douyin platform account "Boss Cai", and the WeChat platform account "Meiyan Auto" published and disseminated false information, which criticized the product quality and quality of a certain automobile company. Malicious defamation of reputation, etc., and continued deliberate hype. The accounts involved have been closed in accordance with the law.
In the same batch of exposures from the Cyberspace Administration of China, the names of automobile-related accounts such as "Chetoushe" also appeared. The Cyberspace Administration of China pointed out that the main body of the "Chetoushe" account established matrix accounts on Toutiao, Baidu, Weibo and other platforms to seek business cooperation by publishing negative information about an automobile company and putting pressure on the company. After being rejected, he continued to publish negative information about the car company. The accounts involved have been closed in accordance with the law, and the account subjects have been included in the platform's blacklist management.
html On June 8, among a number of cases publicly exposed in the special action of "Clearness, Optimizing the Business Network Environment and Censoring Information Chaos involving Enterprise-related Infringements" released by the Cyberspace Administration of China, "Xiao Niu Talking about Cars" was named. The Cyberspace Administration of China pointed out that the Douyin account "Xiao Niu Shuo Car", the car-savvy account "Xiao Niu Shuo Car New", and the Toutiao account "Huang Xiaoniu New" have repeatedly released short videos and distorted and fabricated them in order to attract eyeballs and attract traffic. Facts and malicious defamation of the quality of a certain brand of automobiles and the image and reputation of the automobile company and its founder. The accounts involved have been closed in accordance with the law and contract. html On July 2, the Cyberspace Administration of China named accounts such as "Wang Wukong Talking Cars" for publishing false information to slander the corporate image and reputation. It was mentioned that the Douyin account "Wang Wukong Talks about Cars", the Xigua Video account "Wang Wukong", and the Xiaohongshu account "It's me, Wang Wukong" have repeatedly distorted facts and slandered the performance of new energy vehicles in order to gain attention and attract traffic. , inciting group confrontation and maliciously smearing the product quality, image and reputation of a certain automobile company. The accounts involved have been closed in accordance with the law and contract.Written by: Nandu·Wancaishe reporter Chen Jing’an
