2024 The performance of Joker Xue's "Extraterrestrial" tour concert in Hohhot has come to an end. This morning, relevant departments released a survey report on tourism data in Hohhot during the concert. The report pointed out that during the concert, Hohhot received a total of 452,400 domestic tourists, and the total domestic tourists spent 476 million yuan.
Behind the data is the two-way rush between cities and people. Since 2023, the data have been constantly refreshed one after another, and the performances with rave reviews have reflected people’s increasing demand for culture and entertainment, and also shown the continuous improvement of Hohhot’s urban soft power. Looking back at every concert, the relevant departments performed their duties and provided heart-warming services before, during and after the concert, by delaying subway operations, increasing bus frequency, standardizing taxi and online car-hailing operations, and performing off-site duties. The traffic police diverted traffic in a timely manner, and the public security personnel formulated detailed security plans, conducted peripheral patrols, and maintained public security. Not only did they receive gratitude from the performing stars, but they also made "Hohhot, I will come again!" and "Hohhot is a great city!" the most sincere greetings from fans. respond.
The frequent concerts have also promoted the mutual assistance between "culture" and "tourism". Cultural tourism consumption is an effective way to expand domestic demand and an important carrier to meet the people's needs for a better life. During the two-day concert, passenger flow was not only concentrated in commercial venues near the concert, but also radiated to the entire city through public transportation, especially city check-in points and well-known scenic spots. This is precisely the concrete manifestation of the mutual promotion between concerts and cultural tourism.
The concert also brought economic growth. The limited time and location of the concert, as well as the charm and appeal of the star himself, determine that the audience for the concert will not be limited to the host city. When a large number of foreign tourists flock to the venue, their consumption behavior will directly increase the overall local income, and indirectly increase the development of related industries, generating greater economic benefits than the initial investment. Judging from the survey report of relevant departments, tourists from the Inner Mongolia Autonomous Region accounted for 73.44% of Joker Xue’s concerts, and tourists from outside the region accounted for nearly 28 percentage points. The four consumption categories of transportation, catering, culture, entertainment and accommodation accounted for a cumulative proportion of 81.88%.
The concert economy is essentially a concrete manifestation of the audience’s pursuit of identity and emotional value. However, concerts bring not only economic benefits, but more importantly, they can enhance the city’s popularity and cultural taste, allowing the outside world to see it. The unique charm and style of a city create a stronger sense of belonging to the local area and create a favorable environment for the cultivation of the city's creative industries. We expect that after meeting the basic needs of the audience, Hohhot will find differentiated paths to highlight the internal circle culture of different fan groups, find common points in the differences, and use this opportunity to create its own concert brand image, allowing more People know this city because of the concert, and more people fall in love with this city because of the concert.
Source: Qingcheng Media (Wang Ying) Picture source Xu Ting, Internet, data map
