Jimu News Reporter Rong Yu
The trend of "withdrawal" finally came to the summer schedule.
At 10 pm on July 3, the movie " Wild Child " announced that it would cancel the release schedule on July 10, and met with fans "I will definitely see you again, Lagou". And just 12 hours ago, the film's producer just announced It was scheduled to be released from July 12th to July 10th, "Lagou, we made an appointment to meet in advance!"
This wave of confusing operations of "first uploading files and then withdrawing files" has left many movie fans scratching their heads, "" "Wild Boys" was withdrawn" immediately became a hot search list on the Internet. The phrase "2024 is the first year of the withdrawal of Chinese movies" that has been circulating since the Spring Festival is mentioned again in the summer season.
The producer of "Wild Child" wrote in the withdrawal statement that the film could not be released on time "due to later progress reasons" and "extends its most sincere apologies to all walks of life. Thank you for your warm support during this period." However, The statement did not specify when the film will be released again.
"Wild Child", starring the popular actor Wang Junkai as the male protagonist, has been generating "traffic" since it was released. It is also a key film in the film market in July this year. The two statements issued by the film on July 3 are undoubtedly Wang Junkai's fans felt like they were on a "roller coaster", and netizens joked that the film set a record for "the fastest release and withdrawal in history".
From " Let's Shake the Sun Together " and " Mr. Red Carpet " in the Spring Festival stalls, to " Nothing Can't Be Solved by Hot Pot " and " Xiaoqian " in the May 1st stall, and then the Dragon Boat Festival stalls " Laifu Hotel ", and then the summer release of "Wild Child" - "withdrawals" frequently appear in the Chinese film market in 2024, and the label "the first year of Chinese film withdrawals" is becoming more and more eye-catching, and these The reasons for the film's withdrawal announced are also varied. Some euphemistically expressed "hope to communicate sincerely with more audiences", some secretly complained that "due to various environmental factors, the film did not meet more audiences", and some frankly Acknowledging "a major mistake in scheduling selection", some vaguely said "We will meet again eventually"...
However, like "Wild Child", which was "first mentioned and then withdrawn" on the same day, it is still "annual withdrawal" The first time in a TV series. According to Jimu News reporters, most of Wang Junkai's fans are commenting on this matter very calmly, trying not to convey negative emotions to the outside world, and imploring everyone to continue to pay attention to "Wild Child" in the days to come, while "passerby" netizens are the most curious The question is how complicated the "post-production progress" of "Wild Child" is.
Paojiao, the director of "We Review Movies" and a famous film critic, said in a previous interview with Jimu News reporters that the temporary withdrawal of film producers is actually a manifestation of a lack of contractual spirit. This frequent move will eventually have a negative impact on the film market. It brings intangible harm, and facts have proven that most films have not performed well at the box office after being temporarily withdrawn and re-released at another date.
Fortunately, although "Wild Child" ran away at the last minute, the inventory for the 2024 summer release is not small.
This weekend, Yu Shi, a young actor who became popular with " The First Part of the Gods Part " and "My Altay", will bring the audience the new film " Welcome to My Side "; on July 12, Jackie Chan New films such as the starring action film " Legend ", the Chinese-style animated film "Falling World", the Hollywood animated film "Despicable Me 4" will be released on the same day; on July 19, the Japanese animated film "Your Name" with high reputation will be released. will be re-released to compete with "Pleasant Goat and the Big Big Wolf" for audiences; on July 26, director Wu Ershan's new film "Under the Stranger", director Hu Mei's painstaking work "A Dream of Red Mansions", Hollywood Super The heroic blockbuster "Deadpool and Wolverine" will also land on the big screen together; and in August, " retrograde life " directed and starred by Xu Zheng, "Decryption" co-produced by Chen Sicheng and Liu Haoran, and the Chinese comic film "White Snake: The Floating Life" " and other high-profile films will also be released one after another.
However, judging from the current film list for the 2024 summer season, it will be very difficult to surpass the performance of the same period in 2024. After all, "Desperate", "The Vanishing Her", "Fengshen Part 1" and "Feng Shen" appeared simultaneously in the same period. "The Octagonal Cage" and "Thirty Thousand Miles from Chang'an" and many other "super hits" are rare.
(Picture source: public information from the film company)
(Source: Jimu News)
