Young people are willing to accept new things
At CCG expo, many game companies launched trial areas at their booths, but most of them relied on computers or game consoles. Before noon, a group of young people gathered behind a booth and played mahjong, which seemed quite unusual. If you look closely, you will see that this kind of mahjong is larger than normal mahjong. The patterns on it are not "two cakes" and "thirty thousand", but astrological nouns such as "Tian Kui" and "Qi Sha". "This is called Gongdou Xingyao Mahjong, and players are used to calling it 'Xiu Xian Mahjong.'" Yin Xiaoming, co-founder of Luma Jiaochi Culture Technology (Shanghai) Co., Ltd., and designer Gui Yan were busy helping make-up "players" "We popularized the rules and took care of the card games. Everyone had a densely written instruction sheet spread out in their hands.
Young people sit around and play mahjong. Photographed by Lai Xinlin
"Unlike the traditional mahjong, which has the same colors and colors, it is different from the pair. This mahjong requires the left assistant and the right to form a pair." Gongdou Xingyao Mahjong has its own unique set of playing methods. , can be complex or simple. "We are a young startup company in Shanghai, and this is our original game." Yin Xiaoming introduced that Gongdou Xing Yao Mahjong was born last year. It currently has offline physical stores, and hopes to find online ones at ccg expo Content promotion partners. The designer is still writing novels and designing characters for Xingyao, hoping to create an IP for the entire industry chain. After
00, Zhumo and Tianmeng graduated from high school this year and came to Shanghai from Wuxi to participate in the CCG expo. The two of them did not have any particular IPs they liked, and they were more interested in the exhibition itself. In their view, getting together to ponder new styles of mahjong is also a manifestation of young people's willingness to accept new things.
They are no strangers to the many "two-dimensional holy places" in Shanghai, but they were previously busy with their studies and lacked opportunities to come to Shanghai for offline exchanges. "We are coming to Shanghai this summer vacation. In addition to CCG expo, we also plan to visit other places." The two good friends were also lucky enough to grab tickets for bilibiliworld 2024. "We will go there next week."
On-site photos taken by Lai Xinlin
at At CCG EXPO, the "Havoc in Heaven - Tai Dunbang's Journey to the West Special Exhibition" at the Dai Dunbang Digital Art Museum is a hot spot for young people to check in. “In recent years, Chinese animation has been greatly influenced by the West and Japan, but as cultural confidence has increased, national trends and styles have become popular among young people. A series of paintings created by Dai Lao around traditional Chinese classic culture are deeply loved by them. We were invited by the organizer and wanted to take this opportunity to spread Dai Dunbang's art to more young people." Teng Biao, director of Yimai Culture and Art, said that the Dai Dunbang Digital Art Museum has prepared many cultural and creative products to meet the needs of young people at the comic exhibition. , a Nanjing armor production company was also invited to specially create an armor in the shape of the Monkey King for the exhibition, which was quite eye-catching.
Volunteers are busy stamping color stamps for the audience. Photo by Zhong Han
This year CCG EXPO launched a passport stamp collection event. The "Havoc in Heaven" color stamp specially customized by Dai Dunbang Digital Art Museum for the exhibition is also one of the most popular seals among the audience. Nearly a hundred people visited in the morning. This seal is overprinted with 5 colors, which is quite a test of technique. Xiao Jiang, the volunteer responsible for stamping, is a high school student and came to experience social life during the summer vacation. After on-site training, he quickly got started. Xiao Jiang said that in addition to CCG Expo, he has also participated in animation and game exhibitions such as Chinajoy. Rather than pursuing his favorite animation IP, he likes the atmosphere here more. “Last year I was a tourist, this year I will be a volunteer."
Find more cultural opportunities to go abroad
This year ccg expo enters its 20th year. The reporter found that many people born in the 1980s and 1990s who grew up with animation and games have become entrepreneurs in the game and animation industry, returning home with ease. Go to the ccg expo stage to find partners and provide fresh blood to China's original forces.
"The Swordsman" is a theatrical movie that will be released in 2026 and has only been released on social media before. Related information. At ccg expo 2024, the producer Shui Mo Xia Dao built a strong martial arts style booth to display the character design details, and distributed IP-derived folding fans, refrigerator magnets, T-shirts and other peripherals to the audience through check-in and lottery, attracting many Few people participated. Wang Yihe said that usually the film and television industry would only start intensive publicity half a year or even two or three months before the release. This young team came to the comic show for a "road show" two years in advance, which was based on the publicity model. A new attempt. "On the one hand, the young audience of Comic Expo matches the audience of animated movies, which can cultivate fans in advance. At the same time, we also want to expand the circle of martial arts culture. People born in the 1970s and 1980s may be more knowledgeable and enthusiastic about martial arts culture. We want to find the audience of the post-00s and post-10s generations as well as parent-child groups here, so that more young people can appreciate the unique charm of martial arts culture. "
Photo by Zhong Han in the "Swordsman" exhibition area
Animated films are an important part of ccg expo. This year ccg expo not only launched the "Animated Film Carnival 2024 Japanese Animated Film Screening" event, but also prepared for the 2024 Appreciation Week. The organizing committee It will bring many excellent Chinese animated films to Japan to promote domestic IP to go overseas. This is one of the reasons why Ink Heroes chose to put its "first time" at CCG Expo. "In addition to being released in domestic theaters, There are also overseas distribution plans. It is hoped that through the animated film adaptation of Jin Yong's works, it will not only rekindle the craze of martial arts culture in China, but also promote this Chinese cultural symbol to the world. "Wang Yihe said.
ccg expo opening scene photo by Zhong Han
on-site photo photo by Lai Xinlin
As local game entrepreneurs, Yin Xiaoming and Gui Yan are no strangers to ccg expo, and they have grown from spectators to creators and exhibitors at this exhibition." Most of the people who come to Comic Exhibition are young people. We want to see young people’s feedback on this kind of content, and we also want to use this platform to further promote it to the outside world. We hope to become the next outlet for cultural creativity to go overseas, allowing more foreigners to fall in love with Chinese culture. "Yin Xiaoming said.
