It’s summer vacation again, and the movie market is as hot as the temperature. According to the real-time data of Lighthouse Professional Edition, as of 17:00 on July 1, the box office of the summer season in June reached more than 2.2 billion, " there is a canteen near the cloud " " I don't want to be friends with you " " anti-crime "Never Give Up " is temporarily ranked among the top three in the box office list. As of now, 88 new films have been scheduled for release in the 2024 summer season.
Some industry organizations predict that due to the impact of upcoming key films, the total box office for this summer's summer season may be between 17.5 billion and 21.7 billion yuan, while the total box office for this period last year was 20.62 billion yuan. The origin and development of
summer season
summer season is one of the most important periods of the year, generally covering June to August. The concept of
summer movie comes from Hollywood. In the summer of 1975, "Jaws" directed by Spielberg became the first movie in history to have a box office of over 100 million US dollars, which made Hollywood filmmakers notice that there is a lot of free time and strong entertainment consumption power between June and September. A group of people - students on vacation, and the door to the summer film history has since been opened. Since the summer vacation in the United States lasts for more than three months, the summer schedule has quickly become the longest and most influential movie schedule in the American film market.
The first time China was inspired by so-called summer movies was from high-quality Hollywood movies. 1995 is known as the first year of blockbusters. This summer, the Hollywood animated film "The Lion King" entered the Chinese market for the first time and became the childhood memory of a generation of mainland audiences.
With the production of domestic films mushrooming like mushrooms after a rain, the summer film has gradually become a must-have for military strategists after the Spring Festival film. Excellent works that have left a mark on film history are frequently produced, such as the 2016 summer film "Big Fish and Begonia" , " I am not the God of Medicine " and " Nezha: The Devil Boy Comes into the World " were released in July 2018 and July 2019 respectively.
The 2023 summer vacation broke the 20 billion mark for the first time, setting a new summer box office record. " The Disappearance of Her ", " Octagonal Cage ", "Chang'an Thirty Thousand Miles" and "Fengshen Part 1" appeared one after another. ” and “All or Nothing” and other hits.
Still waiting for the top movie this summer
Since the beginning of this year, the film market has achieved good results in the Spring Festival and May Day festivals. However, since the Dragon Boat Festival, there has been a slight lack of success in releasing new films. The high-scoring film "Stop and Go" failed to become a dark horse, and the Hollywood action blockbuster "Bad Boys 4" also lost its glory. During the same period last year, the suspense film "She Disappeared" had become a hit. This year, no matter whether it is a popular comic book movie, a heart-warming art film or a popcorn movie, it has not been able to get the topic of "out of the circle". Where is
’s next “big hit”? Looking at the current film list, many new films still have the potential to be big hits.
The third part of the "White Snake" series of "White Snake" series " White Snake: Floating Life " has also been scheduled for August 10. The first two parts of the film have already accumulated a lot of popularity. In order to warm up the third part, the first part "White Snake: The Origin" has also been re-released recently. All these make "White Snake: The Floating Life" a seed candidate for best-selling animated films. "White Snake: The Floating Life" will still tell the popular story of Xu Xian and Bai Suzhen. The classic will be renewed. Will you pay for it?
The latest masterpiece in the "Pleasant Goat and Big Big Wolf" series - "The Guardian of Pleasant Goat and Big Big Wolf" tells the story of a magical gem that maintains the stable operation of the natural ecology and is coveted by a mysterious and powerful force. In order to prevent the crisis from happening, the sheep and wolves once again fight side by side. The story of protecting their homeland with their new partners. The film not only continues the relaxed, humorous and entertaining style of the "Pleasant Goat and Big Big Wolf" series, but also adds richer emotions and profound thinking. When watching this movie, the audience can not only enjoy the visual feast of super-flammable mecha fighting, but also feel the strong emotional resonance and spiritual shock.
Last summer, Wu Ershan brought the first part of "Feng Shen", which continued the popularity of the cinema in the middle of the summer vacation. This summer vacation, Wu Ershan will also bring a new film "Under the Stranger". This film is also a Chinese fantasy. As a live-action film adapted from a comic book, it also has the support of fans of the original work.
I never imagined that 20 years later we would see the sequel to " Myth ", co-written by Jackie Chan and Tang Jili. Last time he was a general of the Qin Dynasty, escorting Princess Yushu. This time he transformed into a general of the Han army, fought on the Hexi grassland, fought against the Huns, and started a love affair with the Huns princess Mengyun that spanned a thousand years... On the first day of "the end of the world", we are vulnerable to monsters, the noisy New York turns into a silent city, and humans stage an extreme escape.
Realism-themed films are fascinating and gripping. The warm realism film "Retrograde Life" explores how to find courage and faith and redefine the direction of life when facing adversity and difficulties in life. Chen Jin, a data analyst at
Lighthouse Professional Edition, said that this year’s summer movies have a relatively sufficient supply of genres and themes to meet the rich viewing needs of different audiences. As primary and secondary school students in many places begin their holidays, the popularity of the film market is expected to increase.
Objectively speaking, the summer schedule, which coincides with the European Cup and the Olympic Games, is destined to be "diverted". However, currently there are a large number of films and many types, and they are still "replenishing" and accumulating strength. Many works are in quality and lineup. It has advantages in popularity and topicality, and is expected to be both popular and popular. We look forward to the in-depth integration of Chinese and foreign films, and the mutual promotion of old and new actors, which will activate more vitality in the Chinese film market and create more, better and high-quality works that are more suitable for the market.
(Poster News Editor Fu Xingshuai comprehensive CCTV News, People's Daily Online, China News Weekly, Changsha Evening News, etc.)
