The love story of the Cowherd and the Weaver Girl is well known to every household, but how to continue this story is quite imaginative. On July 2, the Guangdong-produced new Chinese-style Chinese comic blockbuster " falls into the mortal world ", which took five years to create, was unveiled at the Guangdong Excellent Film Promotion Conference. It brought the legend of the Twenty-Eight Constellations to the big screen for the first time and continued the fantasy of the descendants of the Cowherd and the Weaver Girl. A new chapter in your adventure.
Academic experts, industry leaders, movie fans, etc. attended the movie. After the screening of the film ended, there were bursts of applause at the scene. Everyone praised "Falling into the World" as a masterpiece of Chinese comics that promotes the creative transformation and innovative development of China's excellent traditional culture.
Guangdong Excellent Film Promotion Conference is hosted by the Guangdong Provincial Film Bureau, co-organized by the Guangdong Provincial Filmmakers Association and the Guangdong Provincial Film Industry Association, and hosted by Southern Metropolis Newspaper and Guangdong Nandu Entertainment Media Co., Ltd. The film "Down to Earth" promoted this time has been officially scheduled to be released nationwide on July 12, and will become the first Chinese comic blockbuster in the summer season.
Finalized poster for the movie "Down to Earth".
1
Find a new way to continue the mythology, original high-quality Chinese comics, triggering intergenerational resonance
The film "Falling into the Mortal World" is based on " Cowherd and Weaver Girl ". It unfolds with the interesting story of the descendants of Cowherd and Weaver Girl. It tells the story of Jin Feng, a descendant of Weaver Girl, who descends to earth to conquer the stars in order to atone for his mother's sins. , the story of an unexpected alliance with Xiaofan, a human girl who wants to go to the divine world to find her mother.
As one of the four major Chinese folk legends, the story of "The Cowherd and the Weaver Girl" is well-known to every household. However, apart from the unswerving love that is separated by the Milky Way, what other events happened in the follow-up has always been a blank in the creation of this legend. The movie "Down to Earth" fills this gap. Based on the fertile soil of traditional culture, the film creates a grand new story with a more contemporary vision.
At the promotion meeting, Huang Long, the chief producer of "Falling into the World" talked about the selection of story materials. He bluntly said that "Falling into the World" did not choose IPs that have been tested by the audience many times such as Journey to the West and Fengshenbang, but chose to make original stories and start from the market. Starting from an angle is a dangerous and bold decision. "Animation in the future must be an era where a hundred flowers bloom, so someone must be original, there must be more story types, and we cannot just repeat the previous benchmarks forever." Huang Long said, "We should go our own way."
in story presentation , "Down to Earth" organically combines traditional Chinese culture with contemporary emotional thoughts. The core of the story has nothing to do with love, but is the continuation of love, presenting the beloved family affection of the descendants of the Cowherd and the Weaver Girl.
During the post-screening exchange session with the creators, director Zhong Ding said: "The story of Golden Wind, Jade Dew and Twenty-Eight Constellations is about family and companionship, about responsibility and responsibility, and is also related to everyone in life. It will inspire different generations. resonates with the international audience. "
" Falling into the World" director Zhong Ding.
At the same time, the beautiful scene settings, cool and exciting magic battles, and cute and cute stars in "Falling World" have attracted Chinese comic lovers of all kinds, even those who didn't pay much attention to Chinese comics before. The audience can find points of interest in it. A young audience member at the scene said that he knew little about animation before and was invited by a friend to watch the movie. However, he found that this movie was "the best among the best" and it gave him a great surprise. "I saw many reflections of real life in this movie, such as scenes based on Chongqing's mountain towns, hot pot, and the wish people made when worshiping gods to 'pass every exam' is also the wish of contemporary college students. It feels very similar to the real life of young people. Very appropriate. "
2
The story of stars appears on the screen for the first time, combining traditional trends to show cultural confidence.
The twenty-eight stars are one of the important components of traditional Chinese culture. The Pleiades star in "The Cowherd and the Weaver Girl", "Journey to the West" and "The Romance of the Gods" The mythological characters that everyone is familiar with all come from the ancient people's whimsical thoughts about these stars. For the first time, the movie "Falling into the World" brought the myth of stars to the big screen.
"The Twenty-Eight Constellations are the creative source of this film. Compared with the twelve constellations that originated in the West and are already familiar to everyone, we in China also have the culture of the Twenty-Eight Constellations that is worthy of everyone's understanding and popularization. We hope to make a Emotionally sensitive animation work." During the post-screening exchange session, Lu Jinming, vice president of Yongsheng Animation, shared. Chen Xuejun, a first-level literary editor at
and a member of the presidium of the Guangdong Filmmakers Association, praised the film for realizing a "unique" theme of Chinese animated films, combining the twenty-eight stars and the four elephants. Many traditional Chinese cultures are included in the film. “Our excellent traditional culture should be spread to our children through popular cultural products such as animation. "It's a great start," he said. "
It is worth mentioning that in the film, the world of humans and gods also focuses on the excellent traditional culture of the Song Dynasty, and innovatively incorporates modern interesting elements to make traditional culture "trendy". The film adopts an overhead world view In the setting, the divine world and the mortal world are connected by the sky. Wei Yunyun, the art director of "Falling into the Mortal World" shared that the divine world is constructed with "weaving" and "cloth" as the core visual elements, while the human world is designed based on the style of the Song Dynasty. References were made to historical materials such as "Chronicles of Life in the Song Dynasty" and "Along the River During the Qingming Festival" as well as several Song poems, such as "When the golden wind and jade dew meet, they will conquer countless people in the world."
The artistic direction of "Falling into the World" was expanded on this basis. Wei Yunyun.
In addition, the film also cleverly integrates traditional intangible cultural heritage cultures such as Sichuan Opera's face-changing and dragon dances, as well as food culture with Chinese characteristics such as hot pot and milk tea, creating an ethereal, pyrotechnic world between humans and gods. Zhong Ding said that "Falling into the World" combines traditional culture with modern aesthetic thinking in an interesting way, hoping to allow the audience to gain a new sensory experience in the mythical story and appreciate the beauty of traditional Chinese culture through a multi-dimensional path. "Milk Tea" is an example. Although it looks like the milk tea we drink in modern times, the body of the milk tea cup is actually made of ancient materials such as bamboo tubes and reed poles. In ancient times, milk and other materials were also used. Drinks combined with ice. At the same time, the film also adds neon lights to traditional buildings and uses Sichuan opera face changes to realize traffic light functions, etc., incorporating many innovative ideas that blend tradition and modernity.
A female audience watched the movie. He said with emotion: "I want to express three thanks: the first is thanks for cultural confidence; the second is thanks for passing on this cultural confidence in a new form of animation, allowing more of our young people to love it; the third is thanks Spread, thanks to the communication power of all parties to continue this cultural confidence. I sincerely hope that everyone will recommend this movie to everyone around them. "
3
The elite team is working hard to create a combination of industry and academia to help Chinese animation move forward
"Falling into the World" is a work that brings together the dreams of young animators. Gu Zhibin, representative of the producer and chairman and president of Yongsheng Animation, said that as Yongsheng Animation The first major film for young people in the national comic circuit, "Falling into the World" has a milestone significance. It is listed as a key film project library support work in Guangdong Province, a high-quality literary project in Guangzhou, and a support project for the Guangzhou Film Industry
2020, Guangzhou. The short film "Falling into the World", a graduate work of the Academy of Fine Arts, attracted widespread attention once it was released. It has been played more than 10 million times on station B and has been viewed hundreds of millions of times online. Thousands of netizens have called for it to be put on the big screen. It took 5 years to make this film. The final work will officially meet the audience with a new look.
In the field of animation, Guangdong has rich cultural resources and unique industrial advantages. About one of every three animations produced in the country is "Made in Guangdong". The industrial foundation is strong, and Guangdong's film environment, resources, supporting policies, and support are leading in the country, providing strong support for the development of animation films. "Falling into the World" grew up in Guangdong, the hot land of animation, and also gathered from Guangdong's animation industry.
Judging from the behind-the-scenes team, the production team of the film can be said to be "gathered with big names". It is reported that "Falling into the World" is led by Yongsheng Animation's Iron Fan Studio and cooperates with more than 50 first-line production companies. The team, including more than 2,000 animation professionals who have participated in many head animation projects such as " Nezha: The Devil Boy Comes to the World", " Chang'an Thirty Thousand Miles", " Deep Sea " and other head animation projects, jointly produced it.In addition, the music director of the film is the famous music producer A Kun, who has scored the soundtracks for " The Wandering Earth " and "A Bite of China"; the dubbing director is Ajie, a big name in the dubbing industry, represented by " Big Fish Begonia " and "A Bite of China". full-time master " and so on.
Professor Chen Zanwei, leader of the animation discipline at the School of Visual Art and Design of the Guangzhou Academy of Fine Arts, believes that this film well reflects Yongsheng Animation’s successful experience in commercial animation films over the years and the artistic accumulation of the Guangzhou Academy of Fine Arts. "Whether it is the scene design or the fighting movements, they are all done very delicately, and the retro and modern feel are perfectly blended. I am exaggerating a little. This film has successfully created a new style of animated films with Lingnan characteristics."
In recent years, Guangdong A number of excellent animation companies and excellent series of works have emerged, represented by Yingsheng Animation. It is worth mentioning that the pioneers always take creation as their original intention, use their own strength to feed back the industry, and encourage more young creative groups. In 2015, Yongsheng Animation launched a support program for young animation artists, and until 2019, it has incubated 4 original Chinese comic works: "Falling into the World", "Phoenix and Me", "Lion Learning Lion", " Awakening ", these 4 works With traditional cultural elements such as Chinese folklore, Chinese totem culture, lion awakening culture and Chinese herbal medicine culture as the core, they convey excellent traditional culture and national spirit. It has always been the firm mission of Guangdong animation companies to use Guoman to tell Chinese stories to the world and help the high-quality development of the Guangdong film industry.
The movie "Falling into the World" is produced by Guangdong Yongsheng Animation Co., Ltd., Bilibili Pictures (Tianjin) Co., Ltd., Beijing Alibaba Pictures Culture Co., Ltd., Zhejiang Dongyang Xiaoyu Film and Television Media Co., Ltd., and Guangdong Yongsheng Pictures Co., Ltd. Produced by the company, it is jointly produced by Youku Information Technology (Beijing) Co., Ltd., Yindu Organization (Guangzhou) Film and Television Culture Co., Ltd., Youku Film Co., Ltd., and Guangzhou Tiefan Digital Technology Co., Ltd.
Writing: Nandu reporter Yu Xiaoyu, Zhong Xin, Jian Yue, Liu Yifan
Video: Nandu reporter Zhu Junyi, Li Menglin
Photography: Nandu reporter Zhong Ruijun
