7On July 2, the press conference for the 37th Popular Film Hundred Flowers Awards series was held in Beijing. The press conference introduced the awards, main event arrangements, highlights and preparations for the 37th Hundred Flowers Film Awards, and also announced the nomination list for the 37th Hundred Flowers Film Awards.
Red Star News reporter learned that this Hundred Flowers Award series of events is jointly sponsored by the China Federation of Literary and Art Circles, the China Film Association, the Propaganda Department of the Sichuan Provincial Committee of the Communist Party of China, and the Chengdu Municipal People's Government. It will be held in Chengdu, Sichuan Province from August 2 to 4. held. The series of activities includes six main contents: opening ceremony, nominee commendation ceremony, awards ceremony, forum, film festival, and film artists visiting the grassroots.
▲The conference site. Picture According to the organizer
, the opening ceremony has the theme of "Flowers in Guancheng, Hundreds of Flowers in Chengdu". It will display filmmakers' narrations, cultural programs and opening film screenings through sub-venues to create a wonderful experience between filmmakers and audiences. The dialogue shows the flourishing and vibrant prosperity of the film industry since the new era. The
awards ceremony features on-site voting by audience judges and guest awards as its main content, focusing on showcasing the latest creative achievements of Chinese films. At the same time, it closely follows the theme of the movie and incorporates Bashu style and science fiction elements to bring an audio-visual feast to the audience.
The Organizing Committee of this Hundred Flowers Award also specially planned a special symposium on "Film: The Times and the People", focusing on the theoretical logic and practical implications of the contemporary nature and people's nature of Chinese films, and focusing on the goals, paths and high-quality development of Chinese films in the new era. Methods are discussed. The forum section has two main forums: the opening forum and the industry forum, and supporting activities such as the release of the "Chinese Film Industry Research Report" and "Chinese Film Art Report", and film master classes are held to provide in-depth exchanges and experience sharing for filmmakers and film lovers. , Provide a platform to expand horizons.
This Baihua Film Festival is divided into two main sections: "A Hundred Flowers Blooming" retrospective exhibition of outstanding films, a "Hundred Flowers Blooming" new film exhibition, and a "Chengdu Special Screening" section. During the event, audiences can watch a number of outstanding domestic films in designated theaters, including new films from Hong Kong and Taiwan. Film activities such as meeting with the main creators, new film roadshows and post-screening sharing will also be held. Nearly a hundred open-air movie screenings will also be organized in Chengdu’s cultural landmarks, ecological parks, urban greenways, community spaces and other scenes, allowing more viewers to truly experience the atmosphere of flowers and the charm of light and shadow.
In addition, this year's Hundred Flowers Awards will also hold a nomination and commendation ceremony to commend outstanding creations; plan a series of activities such as close interaction and cordial communication between film artists and grassroots people, and invite film workers to come among Chengdu citizens to watch movies and interact closely , promote and disseminate excellent film culture, and demonstrate the new style and new atmosphere of film art workers who shoulder artistic missions and social responsibilities.
In addition to the above-mentioned main activities, Chengdu will also plan and organize various mass cultural activities around the Hundred Flowers Award, inviting more movie audiences to attend the Hundred Flowers Appointment and share the beauty of movies.
Red Star News reporter Fu Yao intern Zheng Shunshun Beijing report
editor He Xianfeng editor-in-chief Li Binbin
