ended in the first half of 2024. Domestic dramas performed well, with outstanding performances in various themes ranging from espionage and suspense to ancient costumes and daily life.
The progress of TV series in art and culture is behind the audience's continuous pursuit of high-quality TV series content and the improvement of their appreciation ability. This not only reflects the public’s spiritual and cultural life and aesthetic preferences, but also drives current consumption trends and cultural tourism enthusiasm to a certain extent.
[Top 10 most popular TV series on the entire network in the first half of the year]
2024 Domestic TV series in the first half of 2024 are all-encompassing. The top 10 most popular TV series on the entire network include themes such as love, costumes, fantasy, martial arts, suspense, family, espionage, etc.
[Top 10 Douban ratings of popular dramas in the first half of the year]
If you look closely, you can find that popular movies can always achieve outstanding results in a certain aspect. It is not easy to achieve good results in ratings, playback volume, and ratings, but If you don’t have high scores in any of the categories, it will be difficult to become a hit. In the first half of the year, these dramas were rated highly by netizens.
[The popular drama "Volume" has made these places popular]
The popular drama has attracted a lot of hot searches and memes. The most popular one is undoubtedly the scene where Fang Xiewen, one of the protagonists in " The Story of Rose ", questions Rose. The line "Who is in Beijing?" As soon as this line came out, it quickly became a trending topic on various lists. Not only was it picked up by netizens, but even Beijing Culture and Tourism, CCTV, etc. also "joined the game" to pick up the memes and took the opportunity to publicize it. A handful of capital Beijing.
In addition, popular dramas have also made these places popular, becoming the next "poetry and distance" on many viewers' travel lists.
[Hot dramas are booming, which brands have struck gold? 】
A hit drama can often bring about strong spillover effects. The popularity of the TV series has heated up the advertising brands embedded in the drama, and also inspired the audience to actively search and consume the "same style" in the drama. The explosion Style dramas can also "plant grass" for consumers and turn it into real business increases, achieving win-win marketing assistance.
Today, film and television IP has become a powerful driving force for new consumption. Successful film and television dramas use fascinating storylines and immersive scene settings to give the audience a strong sense of involvement and yearning for the filming locations and objects in the drama, effectively stimulating the audience's desire to experience and consume on the spot, forming a "peripheral economy" "Similar style effect". The local scenery and humanistic customs shown in high-quality film and television dramas can arouse the audience's yearning, thereby driving the growth of "film and television + peripheral" consumption.
2024The film and television dramas in the second half of 2024 are already gaining momentum. Film and television companies and brand merchants are ready, and so are the audiences.
Produced by Rational Number Studio
Coordinator and copywriter: Wang Jinchuan
Design: Li Wenjun
Video: Guo Dushuai
