As the melody of "Song and Smile" sounded in the Lingang Performing Arts Center, the 29th Shanghai TV Festival came to a successful conclusion in Lingang, a "young city, a city for young people".
The five-day conference was rushed but full of energy. Audio-visual masterpieces at home and abroad have entered thousands of households; film and television "upstream and downstream" parties from different countries and regions have formed alliances; new policies and new projects have emerged with new technologies and new concepts... The crowded scenes of benefiting the people and the lively interactive market landscape, together It confirms the true meaning of a TV festival in a people's city - cultural vitality and urban charm resonate at the same frequency.
New Fashion, New Power
Since the first day of its opening, the two-way rush between film and television and cultural tourism has become a "super topic" that everyone is paying attention to and continues to this day. Among the answers obtained from Shanghai both inside and outside the industry are not only what new data are there about "one drama can make a city popular", but also, as a literary and artistic style closest to the public, how many industries can film and television be linked to in a dream, and how many industries can film and television be linked with? The audience provides new ways to play cultural tourism and promotes the transformation of drama fans into consumers.
micro-short drama is undoubtedly a popular product on the Internet today. The Shanghai TV Festival launched the Shanghai Micro-Short Drama Conference for the first time this year. It hopes to lead the high-quality development of Shanghai’s micro-short dramas and help the development of Chinese micro-short dramas with its industry position as a national online audio-visual content creation highland. As soon as the new policy "Several Measures for Promoting the Development of Micro-Short Drama Industry in Shanghai (Trial)" was released, platforms where young people gather, such as Bilibili and Xiaohongshu, responded immediately. People expect that under the layout of the "Flowers Project", "Overseas Plan" and "Excellent Talents Project", micro-short dramas can get on the right track of high-quality content. Similar approaches and similar results are found in the field of online movies. The Online Movie Venture Capital Youth Entrepreneurship Plan was released in Shanghai, announcing that online movies will shift from extensive development to a refined and quality future.
With good content, Shanghai has also taken the lead in laying out hardware in China. The "Shanghai Radio and Television Ultra-HD Capacity Building Promotion Plan" was released and implemented. According to the plan, Shanghai is building 4k ultra-high-definition channels and plans to implement 4k ultra-high-definition set-top boxes in households within 2 to 3 years to meet the needs of the general public for higher-quality spiritual and cultural life.
Please come in and go out
The well-known British drama "Secret No. 9" will be screened at the Shanghai Grand Theater as part of the "Scent of Magnolia" benefiting people. The two screenwriters and starring Steve Pemberton and Reese Xie Smith flew to Shanghai specially from the UK. This is one of the most lively events of this year's TV Festival, and tickets for the event were sold out in just one minute. The main creator is equally excited: "The world premiere of the stage play "Secret No. 9" will be in Shanghai."
It is the 5th anniversary of the important concept of People's City. This year's "Magnolia" section aroused enthusiastic responses from the public audience. On June 17, 32 offline screenings and guided tours for the benefit of the people were open for free reservations, and the screenings of many works were sold out within one minute of the ticket opening. Before the opening of the TV Festival, all shows were declared fully booked.
Compared with TV broadcasts and Internet broadcasts, offline screening activities for the benefit of the people allow excellent works from various countries to "interact" with citizens at close range in a number of urban cultural spaces. This not only enhances the cultural value of the venues, but also broadens the social function of TV works. China Art Palace, Shanghai Grand Theater, Shanghai Jiushi Art Museum, Shanghai Bookstore, and Shangtu East Hall have held 11 offline meetings. In the name of "seeing the world and appreciating history",
launched the exhibition of excellent overseas historical and character dramas at this TV Festival. This is the first large-scale and high-standard broadcast of overseas historical and character dramas in mainland China. Nearly 20 overseas TV series and documentaries with rich themes and profound connotations have allowed Chinese audiences to further understand the history, culture, science and social development of countries around the world.
In addition, this year’s TV market attracted more than 5,000 professional visitors and 108 exhibitors from 34 countries and regions. The 14 market activities covered cultural tourism, IP, international communication, technology and other contents, allowing overseas buyers to gain something and let Chinese film and television companies have output.
Author: Wang Yan
Text: Our reporter Wang Yan Picture: Ye Chenliang Xing Qianli Editor: Shi Wei Editor: Xing Xiaofang
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