The Beijing News reported on November 13 that Li Jiaqi, who broadcasted live "non-stick pan" and "rollover", was again questioned by false propaganda. This time the questioning refers to the "Yangcheng champion crab" product. On the morning of November 12, the reporter found the "Yangcheng Lake Hairy Crab" that Li Jiaqi said in the Tianhaizang flagship store on a certain platform according to the link. It is worth noting that the product name is "Yangcheng Champion Crab". As of November 12, this product has received 656 reviews on the platform. Multiple reviews showed that they came to buy after seeing Li Jiaqi's live broadcast. The
reporter browsed many reviews and found that the negative reviews mainly focused on three aspects: Li Jiaqi's false propaganda, unpalatable crabs, and poor customer service attitude. The live broadcast feast turned into a word game, "The pit is dead, and the crab has no meat at all. It was said that it was a crab from Yangcheng Lake, but it turned out to be shipped from other places." A buyer commented. According to industrial and commercial information, the operator of the Tianhaizang flagship store is Tianhaizang Aquatic Products (Qingdao) Co., Ltd. (hereinafter referred to as Tianhaizang), which was established on September 6, 2015, and its industry is the technology promotion and application service industry. So where does Li Jiaqi's "23-year-old brand" come from? The reporter called the company's phone, but no one answered it. Motivated by a high commission of 20%, popular anchors suspected of false propaganda frequently appear under the influence of anchors carrying goods. "A lot of Internet celebrities carrying goods involve false propaganda." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said. He said that it is necessary to bring online celebrities under the supervision of Internet advertising.
Yuki told the Beijing News reporter: “Live broadcasts are generally in the form of service fees plus commissions. First confirm the schedule, then make payments and arrange live broadcasts.”
“Live broadcasts are generally divided into mixed broadcast, single link and special show.” Yuki further introduced. The so-called mixed broadcast means that the merchant can only provide one product link, which is explained by the anchor, and the duration is about 5-10 minutes. In contrast, the special session time is longer, one hour, and the number of recommended product links has increased to 8-10. "The commission is generally 20% of the sales , and the category of health care products is also sensitive, and some anchors will not pick up your products." Yuki told the Beijing News reporter.
(Editor in charge: Han Chong_NBJ11345)
