6 new movies will be released in the summer season on June 28th.
The 2024 summer season has been tepid since June, and theaters are not in a hurry. After all, generally speaking, the climax of summer season only begins at the end of June. Nicholas Tse's " Customs Front " is regarded as the real summer season. ’s first super blockbuster.
Unfortunately, judging from the box office performance, theater chains’ expectations have been disappointed.
On the 7th day of its release, "Commissary" lost the championship, and Nicholas Tse's new film grossed 6.8 million in nine hours.
As of 9:00 on June 28, the top three single-day box office grosses in the mainland film market are "Customs Front", " There is a Commissary in the Cloud " and " A Quiet Place: Invasion Day ".
"Customs Front" grossed over 6.8 million at the box office on its first day within nine hours of its release, defeating "There's a Commissary by the Clouds" to win the title by a small margin, accounting for over 26% of the first-day film schedule. It can be seen that theaters are quite optimistic about Nicholas Tse.
However, this result is a bit embarrassing, not at all like a hit movie.
The single-day box office of "There is a Commissary in the Clouds" exceeded 6.07 million. Although it lost the single-day box office championship, the gap between it and "Customs Front" was very small.
's film schedule accounted for 23.2%, and the attendance rate is still dominant. I even doubt whether "Customs Front" can retain the crown in the end. You must know that "There is a Commissary by the Clouds" has been in theaters for 7 days, and the cumulative box office has also exceeded 2.65 100 million.
"A Quiet Place: Invasion Day" grossed 4.14 million in the first nine hours of release. The
movie was released simultaneously in China and the United States. It is an R-rated thriller. The first two movies in the series both had a box office of more than 200 million in the mainland. However, the box office performance of Hollywood blockbusters in the mainland has dropped a lot in the past two years. It is predicted that "A Quiet Place: Invasion Day" 》The final box office in the Mainland was around 100 million.
Jackie Chan and Shen Teng are eyeing it. Will Nicholas Tse’s new film, which cost 200 million yuan, be a hit?
The box office trend of "Customs Front" is undoubtedly worrying.
is not a super hit in the summer season in previous years. The pre-sales alone have exceeded 100 million. Take the recent "There is a Shop in the Cloud" as an example. Its pre-sale box office also exceeded 30 million, and the box office was also as high as 3,400 within 9 hours of release. million, and the box office on the first day finally exceeded 77.08 million.
According to the current trend, whether the box office of "Customs Front" can exceed 30 million on the first day is still a question. The final box office may be around 300 million.
"Customs Front" is undoubtedly a big gamble by Nicholas Tse, and it is also an attempt in Hong Kong films.
Movies cost 200 million to produce. Generally speaking, big productions like Hong Kong movies must invite box office superstars like Louis Koo, Jackie Chan, Donnie Yen, and Andy Lau, but this time "Customs Front" is a combination of Nicholas Tse and Jacky Cheung.
That’s right! Jacky Cheung is one of the Four Heavenly Kings and the God of Singing!
But Jacky Cheung’s main battlefield has never been movies, and his box office appeal is not high.
"Customs Front" features Nicholas Tse this time, starring and action director. On the contrary, it weakened the influence of director Qiu Litao. Because today's Hong Kong films are eager to introduce Mesozoic actors who can carry the banner, Louis Koo's "Kowloon Walled City " strongly favored Raymond Lam for this reason.
Is "Customs Front" too radical?
Nicholas Tse's last movie "The Fury" had a box office of 1.329 billion, breaking the box office record of Hong Kong films in the Mainland. However, the core of this film is Donnie Yen, and most of the audience went there for Donnie Yen's action scenes. , although Nicholas Tse's performance is amazing and his acting and action scenes have improved a lot, he is still a little far away from being able to carry a big production.
Before "The Fury", Nicholas Tse's " vs. the God of Cookery " had a box office of 121 million in the mainland.
" shockingly breaks " is 114 million.
" Love Sword " even only had a box office of 309,000. It can be seen that Nicholas Tse's box office appeal is not enough to support a 200 million-cost blockbuster.
Not to mention Jackie Chan and Shen Teng’s new film, Nicholas Tse may be facing attacks from both front and back.
Jackie Chan's " legend " will be released on July 5, and Shen Teng's " " will premiere on July 18.
"Legend" has had its premiere. This time, the 70-year-old Jackie Chan unexpectedly failed to get a good reputation. The war film "Legend" was well received. The movie actually filmed a large-scale cavalry showdown in Xinjiang. Jackie Chan did not want to imagine it. Green Leaf has a lot of action scenes and can be said to be full of dragon content. It is called the best Jackie Chan movie after " British vs. ".
Needless to say, "Catch a Baby", Shen Teng plus Ma Li.
This is definitely the comedy group with the highest box office in Chinese film history. In addition, this summer has been quiet for too long, and the audience is waiting for an entertainment blockbuster. "Catch Me" is definitely the top seed for this summer's box office championship.
In this case, there is not much time left for "Customs Front".
