Recently, a new milk tea product of Heytea, "Xiao Nai Zhi", has caused controversy. Some netizens complained that the name was a homophone, which caused discomfort; some netizens said that it was awkward when ordering offline; and some netizens felt that there seemed to be no problem.
Many netizens complained about this:
"The name of the new product is a bit vulgar. I don't believe that the planners didn't expect this homophony to be approved and implemented."
"Who knows the audience group? There are not many women. Don’t make false claims about homophones. "
" "If you don’t change the name or apologize, you will never touch Heytea again."
.
has been read nearly 85 million times.
Judging from the product introduction of Heytea, Xiaonai Gardenia is a light milk tea with the fragrance of gardenia. Heytea’s previous product of the same series was called Xiaonaimo, which was scented with white jasmine.
The reporter randomly asked the staff of the Heytea store. A store clerk said that this new product will be released on the 24th, and he has not received any such complaints so far; some consumers will directly mention the product name "Xiao Nai Zhi" when ordering, and some will directly say they want new products.
Some store clerks responded that the name was decided by the company, and they have not encountered any problems with consumers complaining about it.
After the incident became a hot search,
once again caused controversy among netizens.
Many netizens agreed that
the name "Xiao Nai Zhi" was somewhat inappropriate.
. Some netizens said that
did not need to be listed on the website.
. Source: Morning News
