Jimu News commentator Qu Jing
Recently, many Jay Chou fans posted on social platforms, calling for a boycott of Jay Chou's imitators "Heilun" and "Porridge Cake Lun". The reason is that "Heilun" recently imitated Jay Chou in commercial performances and is still In June, he conducted a bar tour in many places, with the "ticket" at one stop being as high as 6,000 yuan; "Porridge Cake Lun" followed the footsteps of Jay Chou's concerts and went to many places across the country to conduct "national cake tours" (go to local stalls) cake). On June 21, two Jay Chou imitators "joined together" in a bar in Taiyuan and interacted with the audience together, causing dissatisfaction among Jay Chou fans. (According to upstream news on June 24)
"Heilun" (left) and "Porridge Cake Lun" (right) performed on the same stage in Taiyuan
Celebrity imitation shows have been around for a long time, and they have become even more popular after the rise of short videos. Anyone who is popular will be imitated. Various "high imitation accounts" have appeared among Internet celebrities and celebrities who are slightly famous. Celebrities like Jay Chou who are well-known and have distinctive personal characteristics are even more popular targets of imitation. For a long time, some of them have slightly similar appearances, imitating their appearance, style, tone, and actions to attract people's attention, and use various " The identities of "Counterfeit Jay Chou" and "xx Fen Lun" are active on the Internet. "Heilun" and "Porridge Cake Lun" are two of them that triggered the boycott this time.
has been in a "grey area" for a long time by imitating the behavior of celebrities to earn traffic. Many imitators believe that looking like a celebrity means "God will reward you with food", and they do not use the celebrity's name to deceive people. Although they are indeed "taking advantage of the popularity", since they have chosen to play online, it is not a waste of time! Objectively speaking, if you have a face that looks like a celebrity, you are indeed gifted. Even if you undergo plastic surgery to look like a celebrity, it is only a personal act and not illegal. Imitation has lost the necessary scale, and deliberately using the fame of stars and celebrities to gain traffic and seek benefits may exceed the boundaries of legality and reasonableness.
According to reports, since June 2024, "Heilun", under the name of "Mainland's No. 1 Jaylen", has launched in-depth cooperation with a chain of bars and toured stores in multiple places, including Foshan, Suzhou, Hangzhou and other cities. The attendance rate was astonishing, and the songs he performed, such as "All the Way North", "Stranded", and "Chow Hero", were all composed by Jay Chou. Whether it is selling tickets to the public or attracting audience consumption through low-cost bar booths, the essence is to use Jay Chou's name to carry out commercial performances.
"Jay Chou copycat" started a "national tour" in June
Low consumption table of "Heilun" Xi'an store on June 22 (Source: Staff of a certain chain bar Xi'an store )
According to legal regulations, imitators use the same information as celebrities Similar appearance or voice, and intentionally or unintentionally causing the public to mistake it for the celebrity himself, which may be suspected of infringing on the celebrity's right to portrait or name; borrowing the celebrity's personal experience or story for hype, riding on the popularity of celebrity gossip. Increasing fans by yourself and seeking commercial interests may infringe on the celebrity's right of reputation; if the stage name, dressing style, performance content, stage style, etc. are highly similar to those of the celebrity, it may be suspected of using the celebrity's popularity and influence to seek commercial interests, which may constitute unfair compete. Unauthorized use of a celebrity's original work in a performance may infringe copyright. It can be said that "Heilun"'s behavior has been suspected of infringement in all aspects, and it is not unreasonable for Jay Chou's fans to boycott him.
Although Jay Chou once said openly when responding to the topic of "copycats": "The ethics of the multiverse everywhere are real, and they are all ethics of working hard in life." But now, the business of monetizing traffic is booming. It is so popular that most celebrity imitations have long been separated from the categories of tribute, comedy, and secondary creation. From the beginning, they are just for the sake of "making money" by riding on the popularity. Once people are overly obsessed with interests, they will often lose their minds, lose their rationality, and do things that cross boundaries and infringe on the rights of others. Therefore, imitation cannot be borderless or unscrupulous. It needs to draw red lines and regulate and restrict it.Especially for those illegal accounts that are obviously intentional infringements, violate public order and good customs, and lack integrity and self-discipline, the platform must promptly publicize and deal with them to curb the unhealthy trend of bottomless speculation and prevent the entire cyberspace from being filled with "copycats" and profit-seeking people. .
What is a bit sad is that "Porridge Cake Lun", who has 3 million fans but refuses to bring goods, and has always been regarded as a "clear stream", has actually begun to participate in this kind of activity that relies on Jay Chou's fame. It can be seen that traffic is the top priority. In this era, how difficult it is to keep one's heart and stick to one's duties.
This makes it even more necessary to call on the majority of netizens to remain rational and clear-headed, establish correct views, and actively respect and protect intellectual property rights. Celebrities should not think that defending their rights will appear stingy or troublesome. Curbing infringements through legal means not only protects themselves, but also creates a cleaner and clearer online space for everyone.
(Source: Jimu News)
