This morning, the 29th Shanghai TV Festival officially kicked off.
What are the hot spots worthy of attention at this year’s TV Festival? What different experiences can citizens get? Let’s take a look.
The selection of the Magnolia Award is the core activity of the Shanghai TV Festival, and it is also the content that attracts the most attention from ordinary people.
According to reports, this year’s Magnolia Awards film submissions have maintained a high standard and achieved full coverage across all five continents. The number of countries and regions where films are being submitted has increased from 49 last year to 57, and there are nearly a thousand audiovisual works at home and abroad. In the TV series category, overseas dramas increased from nearly 110 in the previous year to nearly 170, an increase of 53.7%. The number of registered works in the documentary and cartoon categories has increased significantly, and the proportion of overseas works has increased year by year.
Apart from the intuitive data, the most interesting thing is the film solicitation and selection of Chinese dramas. The 190 domestic dramas participating in the film competition summarize the new trends and changes in the drama industry since the second quarter of 2023, and " Flowers ", " The Long Season ", " Glory of Fathers ", " Questioning the Heart " "The final results of shortlisted masterpieces such as "Imperfect Victim" are worth looking forward to. Whether nominated actors such as Ding Yongdai, Fan Wei, Hu Ge, Ren Suxi, Tang Yan, Yang Zi, Chen Minghao, Dong Zijian, Ning Li and other nominated actors can win awards recognition has also made the outside world full of curiosity. As Yan Jiangang, chairman of the TV drama category jury, said in a previous interview, this will be a difficult selection process.
In addition, the Shanghai TV Festival "Magnolia Blooms" award ceremony moved to Lingang for the first time, and all awards will be announced at the Lingang Performing Arts Center on June 28. The ticket opening for the
event only took half an hour, and 17 tickets were sold out, with a one-hour ticket sales rate of 81%. The screenings of "Secret No. 9", "Pulse of the Earth III" and "Van Gogh: The Road to the Master" were sold out within one minute of the ticket opening. Sold out... Don't underestimate these numbers. In recent years, the Shanghai TV Festival's "The Fragrance of Magnolia" offline screening and guided tours for the benefit of the people have become more and more recognized by the public, and "ticket grabbing" for the series of events has become more and more popular. .
This year, Huimin Screening has carefully designed eight screening units, including Enjoying Children's Fun, Trendy Chinese Comics, Life Force, Charm of Competition, Colorful World, Brilliant Planet, Wonderful Journey, as well as productions jointly produced by Shanghai TV Festival and BBC Studios. The cooperation unit "Endless Quest" screened a total of 33 cartoons, Chinese dramas, overseas dramas and documentaries that were submitted for the Magnolia Award.
The most important one is undoubtedly "The Man Called a Professor". The play was produced at the same time as the famous director Giuseppe Tornatore, who created classic masterpieces such as "The Pianist on the Sea" and "Cinema Paradiso", directed his first feature film in 1986. Last year, under the personal supervision of Tornadore, the new production team restored this long-gone work in 4K and edited it into two short episodes of 50 minutes each to meet the audience. Overseas creators including "Earth Pulse III" and "Secret No. 9" will meet with the audience offline to share their creative experiences.
In addition, the excellent TV program "The Fragrance of Magnolia" will also continue to cooperate with Shanghai platforms such as SMG and BesTV. Shanghai citizens can watch excellent documentaries and cartoons on their own big screens and on satellite channels such as Dragon TV. For example, Dragon TV broadcasts the documentary "Jurassic Adventure", the Documentary Humanities Channel broadcasts "China's Qinling Mountains: The Memory of a Golden Monkey" which was shortlisted for the documentary category of this year's Magnolia Award, and the foreign language channel will broadcast "Happiness" during prime time Valley (Season 3)" and other overseas dramas.
What is discussed, paid attention to, and promoted every year at the Shanghai TV Festival is a benchmark for the radio, television and audio industry.
This year, the Shanghai TV Festival will bring more than ten "Magnolia Dialogues" in just four days. The topics include the integration of imaging and culture and tourism, urban and international communication, high-quality development of documentaries, micro-short dramas, aigc (artificial intelligence) )wait. Among them, the first open mic session will invite the creators of popular projects such as "My Altay", "'s exciting offer" and "Qiang Qiang Xing Tian Xia" to talk about new audio-visual trends.
At the same time, a series of release and promotion activities will also be held during the Shanghai TV Festival. In the TV market, the "Shanghai Audio-Visual" theme pavilion was set up for the first time. The "Shanghai Audio-Visual" boutique promotion will bring a series of blockbuster drama projects "produced in Shanghai"; Representatives from the tourism bureau and other units will also interpret local film, television, culture and tourism policies in the television market, and promote their respective explorations and experiences in the "film and television + culture tourism" model. At the first Shanghai Micro-Short Drama Conference, Shanghai’s city-specific cultural tourism destinations, Shanghai’s regional industrial ecology, Shanghai’s micro-short drama filming locations and production support services will be highlighted and promoted to help Shanghai’s characteristic micro-short drama industry. development and innovation. In terms of the
platform, Tencent Video will bring a series of activities covering annual film and television releases, drama video exhibitions, split-account drama forums and other activities. More than 40 crews and more than 170 artists will participate in the "Goose Drama Party", which is a star-studded event; Youku will release "China "Research Report on the Innovation and Development of Drama Series and Aesthetic Diversification", inviting the creators of popular dramas to discuss the development of high-quality drama series; iQiyi will bring the "2024 Online Movie Venture Capital Youth Entrepreneurship Program" launching ceremony and industry forum to provide online movie creators with Provide opportunities for discussion and exchange with film and television industry experts, investors, and creators to promote the implementation of high-quality online film projects; while tvb will hold a "Hello TVB" launch event, and more new trends in Hong Kong dramas and overseas communication plans will be announced soon.
