A photo spread quickly among movie fans: in front of the Grand Guangming Cinema, a girl jumped up holding a red umbrella with a smile on her face. The movie fans who were checking in and taking photos here had a clear understanding and fixed the moment. The audience's feelings are the same: "The kind of happiness that comes from the heart is just me enjoying the Shanghai International Film Festival."
html From June 14th to 23rd, the 10-day 26th Shanghai International Film Festival kicked off. A grand festival in the name of movies, shared by global filmmakers and movie fans across the country -Shanghai's 47 screening theaters screened 461 films from 64 countries and regions, a total of 1,636 times, and held 82 audience meetings. The film festival A total of 1,672 screenings were held, and 88 audience meetings were held. As of 20:00 on June 20, the number of moviegoers at this year's Shanghai International Film Festival reached 495,000, of which 28% came to Shanghai from other places.
In the name of film, this year's Shanghai International Film Festival once again shows and spreads the charm, vitality and influence of Shanghai, the people's city, to the world.
New friends and old friends came one after another
"At first we thought that most of the audience might be Chinese, but the actual situation is that 60% of the audience are French!" At this year's film festival's "New Ecosystem of Film Distribution" forum, heylight International Film Distribution Company partner Nie Borui showed the scene of the recent trial screening in France of " Fengshen Part 1: Chaoge Fengyun " which participated in the Shanghai Film Festival last year. "We will release this movie in 400 theaters this summer." In his It seems that the international film market is changing: "We are taking this to send a message to the French audience, that is, the quality of Chinese commercial blockbusters is very good."
Every Shanghai International Film Festival is a gathering of international filmmakers, and Deep linking to the film industry. People here enjoy the latest international movies, exchange first-hand information and resources, and discuss industry development trends.
This year’s Shanghai Film Festival collected more than 3,700 entries and exhibitions from 105 countries and regions on five continents. After selection, 50 works from 29 countries and regions entered the selection of the five major categories of the Golden Goblet Award, including 38 world premieres, 6 international premieres, and 6 Asian premieres. The premiere rate reached a new high. Including films in competition, this year's film festival screened a total of 461 films from 64 countries and regions, including 70 world premieres, 48 international premieres, 81 Asian premieres, 73 Chinese premieres, and The rate has been increasing year after year. 22 judges from the five major units of
come from 13 countries and regions, and more than 5,000 guests from more than 60 countries and regions also gathered in Shanghai during the film festival. Judge and German director Matthias Glasner said: "I hope to come to Shanghai to participate in the film festival, broaden my cultural horizons, and see the culture that is rarely understood and seen in Germany through movies."
measures an international film festival The scale includes not only the films in competition and screening, but also the activity of the international market. "The attraction of the Chinese market to the international film industry has never weakened. The Shanghai International Film Festival plays an important role in the collective recovery of the global film and television industry." At the film market held at the Shanghai Exhibition Center, 137 domestic and foreign film and television institutions appeared. "Old friends" such as the Ministry of Culture of Thailand, Kofic of South Korea, the Polish Film Association, and the Farabi Foundation of Iran have brought more production companies to the exhibition again, and "new friends" from Saudi Arabia, the United Kingdom, Georgia, Kyrgyzstan and other countries and regions in recent years have ” also came to seek cooperation opportunities. "The number of Chinese films released in Kyrgyzstan last year ranked sixth among all countries." A representative of the Kyrgyz National Film Center said that he hopes to further increase the distribution of Chinese films in Kyrgyzstan and the entire Russian-speaking countries and regions.
"We attach great importance to the Shanghai International Film Festival film market. It can be said that many of our Chinese customers come directly or indirectly from this platform." Li Xinyu, business development director of ims Malaysia filming base, said that Chinese film crews account for 45% of the base's customers, ranking behind The ones are the UK and the US. “IMS very much hopes that Chinese and other foreign crews will come, not just for financial contribution, but also for our staff to learn more professional production knowledge from overseas crews."
" desperate " was distributed locally by the Malaysian mega films distribution company and received about 32 million yuan in box office, becoming the mainland Chinese film with the highest box office in Malaysia. The company's executive director Xie Junjiang said that they not only introduced movies, but also learned from China The way the movie was promoted, "At the premiere of "All or Nothing", I also invited Internet celebrities to watch the movie; after the end, each person was given an egg, which echoed the plot of "queuing up to receive eggs" in the film, which attracted many people The curiosity attracted a wave of enthusiasm. "
It is the mission of the International Film Festival to continuously discover, support and introduce new talents to the industry. Indian director Abhilash Sharma won the Golden Goblet Award for the Best Newcomer in Asia at this year's Shanghai International Film Festival for his "In the Name of Fire" This is his second feature film. “Before coming to the festival, I didn’t even have the budget to organize a screening. Abhilash saw many audiences queuing up to watch the film in Shanghai and applauded the film, and was greatly encouraged: "This feeling is really good. I am very happy to come to Shanghai." "
People's City, People's Festival
In the past few days, citizen Xiao Wenjun has been to the Shanghai Cinema sho five times to "catch up" in the cinema. She can almost always see movie fans performing a unique ritual here: holding movie tickets, Use the LED marquee of the cinema and the Shanghai International Film Festival poster as the background to create a commemorative moment. “This year, in addition to movie tickets, everyone also has Shanghai International Film Festival ticket holders, seals and various peripheral products. "
Being in the lobby on the first floor of the cinema, it feels like being in a movie-themed market: themed stamps, cultural and creative coffee, movie peripherals, IP devices... The audience's love and passion for movies extend beyond the screen. Shanghai International Film Festival During this period, the area at the side gate of the cinema that was decorated as a retro studio was very popular, and there was always a long queue. This is the "We Are All Heroes and Heroes" jointly launched by the Shanghai International Film Festival, Taomai VIP, and Xiaohongshu Movies. "On June 14th, more than 200 people came to stamp their stamps. " According to on-site staff, the film festival has become more popular after the opening.
The demand of movie fans has given the Shanghai Film Festival a variety of "opening methods": the travel platform Ctrip and the Shanghai Film Festival jointly planned the "Walking with Movies" city walking route, including cinemas After the Art Walk Guide and surrounding dining and entertainment consumption routes went online on June 1, netizens spontaneously uploaded about 8,500 gameplay strategies, with 4.9 million interactions; the local lifestyle platform Dianping and the Shanghai Film Festival collaborated on the "Cinema Chart" on Launched at the end of May, the 20-day event covered millions of people in the city. Each person checked in to 5 theaters, and one person even completed the check-in record of 30 theaters. Movie fans contributed more than a thousand running map guides while checking in, and the exposure exceeded 5 million; Xiao Red Book encourages movie fans to come to Shanghai for a "movie holiday" and record interesting encounters in the "City of Movies"... Cameron Bailey, CEO of the Toronto Film Festival, had deep feelings after coming to Shanghai to participate in the film festival: "And Strangers come together to witness some important moments. This is the charm of the film festival. "Before the opening of
, the Shanghai International Film Festival, Shanghai Citizen Culture Festival, Majestic Theater, etc. jointly held a series of lectures to help citizens and audiences understand the history of film and expand film knowledge. At the same time as offline exchanges, the number of viewers on Weibo reached 400,000 , the audience can also participate in the theme essay competition. Liu Haibo, president of the Shanghai Film Critics Society and professor of the Shanghai Film Academy of Shanghai University, said: "At the Shanghai Film Festival, you can not only appreciate other people's stories, but also read about the beauty of the city, create and discover it while walking in the city. A story of your own. "
Film Festival, the theme is movies and the essence is a festival. In addition to local audiences, 28% of movie fans come to Shanghai from other places, with Suzhou, Hangzhou and Beijing ranking the top three. According to data provided by Ctrip, in June So far, the Shanghai Film Festival has brought 50,000 people from other places to Shanghai, and the hotel consumption has reached more than 20,000 room nights. The hotels within 2 kilometers of the main venue Shanghai Cinema are fully booked every day during the film festival, with an average daily stay of more than 5,000 people. .
The Shanghai Film Festival also creates new scenes of cultural tourism consumption through movie viewing, enriching the audience’s movie viewing journey.The Future Cinema, held at Push Art Center in Puxi Financial Plaza, Putuo District, brings together the world's top head-mounted display hardware suppliers to bring 26 domestic and foreign immersive experience works to the audience; one of the "Belt and Road" Film Week series activities The Latin American style carnival was launched at Bicester Shopping Village. Latin American cultural performances, food, paintings, consumer goods, etc. attracted more than 7,000 tourists in four days; Huangpu Culture and Tourism Group convened four screening theaters in the area and two major shopping malls on Nanjing Road and Huaihai Road. Circle linkage, enjoy discounts when watching movies and shopping.
"The film festival is not only a festival for filmmakers, but also a festival for movie fans, and it is also a festival for the people." Chen Guo, director of the Shanghai International Film and Television Festival Center, said that it is the 5th anniversary of the important concept of People's City, and the Shanghai Film Festival is The Festival that Belongs to the People continues to serve the people, benefit the people, and benefit the people, and strives to improve the moviegoing experience of movie fans in all aspects. Six city center cinemas jointly launched "Warm Shows" to reward movie fans with 50 yuan discounted ticket prices, a total of 50 shows; all 47 screening theaters were replaced with new subtitle machines with low failure and low latency; in order to welcome the special trip with suitcases For movie fans who come to Shanghai to watch movies, 34 screening theaters offer luggage storage services.
In the past, many movie fans had to "catch up" at the Shanghai International Film Festival and visited theaters across the city. This year, the Shanghai International Film Festival is innovative in its film scheduling strategy, screening series films and films with the same elements together, and many theaters have also launched discounted light meal packages. All the films in the 110th Anniversary of Duras’s birth series that Xiao Wenjun most wants to watch this year can be watched at the Yihai Theater or the Lyceum Theater. "'Camp' a cinema, and spend all your time and energy on the road and looking for food on movies. It's very enjoyable!"
City of Movies, Light and Shadow Heritage
"The city and the movie are a process of mutual definition. The city is a process of mutual definition. It has given birth to Shanghai movies. We can find many places related to movies in the city. These movies also allow us to better imagine the past, today and future of this city." China Film Archive Program Planning, Beijing Film Festival Strategy. Exhibitor Sha Dan said, "Shanghai is one of the few places where movies can be named after cities."
The premiere of new films and the reproduction of classics are the two main threads of the Shanghai International Film Festival: world premieres and international premieres. While the screening increased by 25.5% compared with last year, the Shanghai Film Festival insisted on continuing the urban context and spreading urban culture. The opening film of this year's Shanghai Film Festival is the dance drama film "The Eternal Radio" directed by Zheng Dasheng and Cui Yi. The film with the same title released in 1958 is a masterpiece in the history of Chinese film. In 2018, the Shanghai Song and Dance Troupe created and staged a dance drama of the same name. Excellent performance. This new expression once again highlights the distinctive background of Shanghai.
Including this opening film, this year's Shanghai Film Festival's "City·Light and Shadow: Celebrating the 75th Anniversary of the Founding of New China and Celebrating the 75th Anniversary of the Liberation of Shanghai" screening units also selected new domestic films and Shanghai-themed works from different periods: New Matching The Shanghai-language version of "The Crow and the Sparrow", "The Wandering Story of San Mao" released in 1949, "The Village in the City" which records the lives of workers in the early days of Shanghai's reform and opening up, and director Jia Zhangke's "The Wandering Story of San Mao" created for the 2010 Shanghai World Expo Thematic documentaries such as "Legend of the Sea " allow the audience to appreciate the multi-faceted brilliance of Shanghai from different time and space. This year's Shanghai International Film Festival specially planned "Orchid Elegance: New Collections of Opera Films" and the Yangtze River Delta Opera Film Exhibition, which uses new technologies and new concepts to show traditional Chinese culture. The Peking Opera film "Suolin Bag" was released on June 7 Sold out as soon as tickets opened.
"Shanghai has a lot of film resources. In addition to historical cinemas, there are also places where a lot of film stories took place." Liu Haibo found that there are many ways for young people to participate in the Shanghai International Film Festival, such as following clues about the films being screened and exploring the scenes behind the films. Shanghai’s Red Cultural Memorial Hall, or visit the former residences of Shanghai film celebrities such as Xie Jin and Zhao Dan in Shanghai-style historical buildings. You can also collect derivatives and enjoy a cup of coffee next to the movie theater: “For young people, they often only need a way to travel. Reason. The Shanghai International Film Festival is a sufficient reason to experience the intertwined charm and heritage of Shanghai’s red culture, Shanghai-style culture, and Jiangnan culture."
At the Shanghai International Film Festival, director Chen Kexin recalled his experience in filming the movie " Jiangyuan Nong " in Shanghai at the beginning of the year, "The successful filming of this work is inseparable from the support of Shanghai." " He bluntly said that he was deeply affected by the earth-shaking changes in Shanghai and the spirit of the city, calling the city "the place where legends were born."
As the birthplace of Chinese films, Shanghai is not only a cultural terminal that promotes exchanges and mutual learning between Chinese and foreign films, but also promotes The cultural source of Chinese film creation has always stood at the forefront of world film development.
"A good IP development must not only have cross-generational communication power, but also have cross-regional communication power." "The news that Zhang Yimou will direct the movie " Three-body " was officially announced at this year's Shanghai International Film Festival, which immediately aroused widespread attention and discussion. "The potential and imagination of global diversified development of IP" "Artificial Intelligence + Film" Cutting-edge issues in the industry such as "Renewal and Upgrading of the Film Market" were brainstormed and discussed in depth by senior industry insiders at the Shanghai International Film Festival's Golden Goblet Film Forum and multiple events, providing practitioners and audiences with inspiration and thinking. Dai Bo, a young scientist with artificial intelligence, spoke in science fiction At the opening ceremony of the film week, he said: "We should not only be in awe of the 'artificial intelligence +' industry and scene, but also work together to seize the opportunities and challenges brought by this round of AIGC to jointly build the future digital content production method. . "At the Shanghai Film Festival, the Shanghai Science and Technology Film City AI Creation Ecological Center project jointly established by the Songjiang District People's Government and Shanghai Film (Group) Co., Ltd. was officially launched to create a platform that combines "computing power pool + application scenarios (base)" The operation mode promotes the construction of Shanghai's global film and television production center.
The long-tail effect of this Shanghai International Film Festival is still continuing. The "Dream Making Live" film art exhibition opened during the Shanghai International Film Festival will continue; it will be seamlessly connected with the Shanghai International Film Festival. The Zhangyuan & Maoming North Road Times Light and Shadow Art Exhibition integrates movies with historical buildings and urban renewal; the in-depth integration of the "ai + film and television base" will continue to work... The Shanghai International Film Festival, which was born in this movie city, faces the past, Reflect the present and lead the future.
