On June 20, the Municipal Government Information Office held a press conference to introduce the development of cultural and performing arts activities in Qingdao in the second half of 2024. Pan Feng, Secretary of the Party Leadership Group and Director of the Municipal Culture and Tourism Bureau, Li Wenge, the second-level inspector of the Municipal Culture and Tourism Bureau, Sui Bangru, the second-level inspector of the Municipal Culture and Tourism Bureau, and Guo Shuang, deputy director and spokesperson of the Municipal Culture and Tourism Bureau, attended the release meeting and answered questions from reporters. Jiang Jianchao, deputy director of the Propaganda Department of the Municipal Party Committee in charge of daily work, presided over the press conference.
Cultural and performing arts activities are an important carrier to enrich citizens’ cultural life and meet the spiritual and cultural needs of the people. They are also an important means to stimulate cultural tourism consumption and enhance the contribution of cultural tourism to economic and social development. In the second half of this year, the city will plan and launch more than 20,000 cultural and performing arts activities of various types, covering music festivals, performing arts performances, public cultural activities and other types. While enriching the supply of cultural products, it will create new Qingdao tourism hotspots and comprehensively improve International coastal tourism destination image.
Gather high-quality music festivals and strive to create an "Island of Music"
Regarding star concerts
So far, the city has approved 35 large-scale performances with more than 5,000 people in 2024, setting a new high in Qingdao's history. Last weekend, Deng Ziqi and Tao Zhe held concerts for two consecutive days, kicking off Qingdao’s “Summer of Concerts.” In the second half of the year, 16 large-scale concerts by 14 stars and groups have been confirmed to be held in Qingdao. On June 22, Zhou Zhennan, Wang Linkai, Wang Ziyi and others will appear at the New Generation Boys Carnival; on June 29, Xu Song and Cyndi Wang will sing on the same day; in July, Li Jian, Huang Liling, Nan Quan Mama, Zhang Xinzhe and Xiao Shenyang will sing The concerts of Youjia Lin (2 performances), Angela Chang, Leung Jingru, and Ma Siwei in August, and the concerts of Rene Liu and JJ Lin (2 performances) in September have been approved and scheduled and are ready to go. In the second half of the year, Qingdao will be full of stars and performers, and will present a series of top pop music feasts to the general public and tourists.
In terms of festivals and activities,
, in the second half of the year, many music festivals and activities will be held, such as the Aikosh Airport Music Festival, the Xiami Airport Music Festival, and the Qingdao Guoxin·Nianhua Music Festival. More than 40 groups of musicians from all over the country will gather in Qingdao to enjoy popular music. , rock, electronic music, rap and other music works of different styles collide here, starting a music carnival together. At the same time, new urban performing arts spaces such as "Land of Joy", "Downtown Live" and "Pure Star Live House" will launch more than 100 small music festivals with diverse styles such as band tours, nostalgic music, fan specials, theme parties, etc., Zhanqi, Special performances by bands such as Big Fan and Dolphin, special parties for fans of musicians Yongbin and Swift, and the Dopamine Electronic Music Festival will be held one after another, turning Qingdao into a new highland for trendy and fashionable music.
In terms of indoor concerts
the city will launch more than 80 professional concerts of various types in Qingdao Grand Theater Concert Hall, Municipal People's Hall, Xihai Art Center, Qingdao Concert Hall, Bolansler Grand Theater and other venues. Concerts by famous artists such as Lu Siqing and Richard Clayderman, "Shadow City Starlight" symphony concert, "Understand Romance" classical concert, animation concert, ballet suite piano concert, Italian classical guitar concert, etc. A wide variety of themed concerts are performed intensively. The Qingdao Symphony Orchestra will hold a large-scale music event - "Tan Dun Music and Medicine Week", as well as 19 theme concerts such as "Chinese and Western Combination" and "Classic Collection" to fully meet the art appreciation needs of citizens and tourists.
Optimize the supply of cultural products and enrich the cultural life of the masses
In terms of mass cultural activities,
will continue to deepen the "Happy Four Seasons" cultural activity brand, organize and carry out Qingdao Citizen Cultural Festival, "Haiyan Award" original literary and artistic works competition, "immersive village evening" "Our Chinese Dream" culture enters thousands of homes and other large-scale brand activities; various districts and cities will hold the "SCO Summer" Carnival, "Yue Jimo·Night Ancient City", "Baodao Scenery Collection", "Rural Original Square Dance Competition", "Mountains and Seas and the Moon" A series of small and medium-sized mass cultural activities such as the "Balloon Water Splashing Festival" have further enriched the cultural life of citizens and enhanced the people's sense of gain and happiness.
In terms of exhibitions and displays
In the second half of the year, cultural venues across the city will launch a series of high-level cultural exhibitions and displays, including the "Looking Back at the Orchid Pavilion" Chinese Calligraphy Franchise Award-winning touring exhibition, and the "Brilliant Chapter - Happy July 1st Calligraphy Works Exhibition" "The Yellow River Flows Through the Grassland - Exhibition of Ancient Civilizations in the Yellow River Basin of Inner Mongolia", "Academic Invitational Exhibition of Famous Chinese Watercolor Painters", "2024 Jiaodong Five Cities Art Museum Collection Exhibition" and so on. The Municipal Museum, Municipal Art Museum, etc. will also simultaneously launch practical activities such as hand-made experiences of intangible cultural heritage projects and the production of "Internet celebrity wall" punch-in books. In order to meet the demand for sightseeing during the peak tourist season, the city's cultural centers, libraries, museums and other cultural venues will be open for free on a delayed basis, allowing citizens and tourists to more deeply appreciate the unique charm of culture and art while visiting.
In terms of small-scale performing arts activities,
32 courtyard performing arts projects in the city have completed space updates and project iterations. The dance drama "A Hundred Years of Zhongshan Road" interprets urban changes in the Zhongshan Road neighborhood, and the live drama "Fireworks in the World" combines Qingdao's unique architectural courtyards to tell the story of human life. . In Guangxingli, Sanjiangli, Maidao and other internet celebrity check-in places, unique new performing arts spaces have been formed. A series of regular activities such as band singing and street parades provide citizens and tourists with wonderful "micro-performing arts" products. . At the same time, we will also launch themed cultural and art activities such as "City Music Corner", "Park +", "Beautiful Night", "Art Qingdao Qingdao Drama", etc., to promote "the integration of artistic style into fireworks" and use unique performing arts activities to Beautiful city corner.
Launched special performing arts products to fully stimulate cultural and tourism consumption
In terms of tourism performing arts
This year, Qingdao broke the long-term lack of large-scale tourism performing arts projects, and two large-scale tourism performing arts projects were staged one after another. The country's first large-scale immersive maritime epic musical "Sea Dream" has been performed for a total of 140 times, attracting nearly 50,000 viewers, and has become a popular show for Qingdao tourism. The newly created large-scale tourism performance project "Qingdao on the Sea" is the world's first 120-meter-diameter super-giant ring-shaped mechanical stage device. It is designed to fully cover the water circulation system, fully realistic simulated waves, and a super giant screen to surround the giant screen with effect effects. It is a cross-border , a blockbuster work that spans domains, time and space, the project will meet citizens and tourists at the Phoenix Island Art Center on July 12. Early bird ticket discounts are now available, and everyone can experience it through the Douyin app.
In terms of high-quality stage plays,
has carefully prepared 18 stage art works, including the original foreign musicals "Chicago" and "Anna Karenina", the popular domestic dance drama "The Orphan of Zhao", the dramas "White Deer Plain" and "The Age of Awakening", Many classic plays such as the Wenhua Award-winning work "Ma Xiangyang Goes to the Countryside" will be performed in six theaters including the Qingdao Grand Theater in the near future. Early bird tickets and package discounts for some plays are available at a minimum of 35% off. Comedy works such as "Charlotte's Trouble" and "The Count of Wulong Mountain" that are widely loved by citizens and tourists will continue to be performed at Chengyang Happy Twist Theater, and a limited-time 40% off discount will be launched. In addition, the three-month Seventh Qingdao Children's Theater Festival has recently opened. It will focus on performing more than 30 wonderful children's dramas such as "Cinderella" and "The Foolish Old Man Moves the Mountain" to provide everyone with a summer parent-child cultural package.
In terms of opera and folk art,
focuses on innovative young expressions of traditional arts, guiding the Qingdao Peking Opera Theater to launch the original modern Peking Opera "Nake the Tide", and simultaneously launch "One Star per Month" and "Qingdao Opera" brand performances, inviting Guo Xiao, Du Zhe, etc. Well-known Peking Opera actors in China presented classic Peking Opera plays such as "The Suo Lin Bag", "The Matchmaker" and "The Phoenix Returns to the Nest". Famous crosstalk actors Yue Yunpeng, Sun Yue, Cao Yunjin, and talk show actors Yan Zhigao and Black Light will hold special performances in Qingdao. Minghaitang, Qingdao Folk Art Club, Clam Comedy, Shangke Comedy, Xidao Comedy and other folk art groups will also hold special performances in Qingdao. Performances will be regularized, and some theaters will offer a 12% discount to continue enriching the leisure and entertainment life of citizens and tourists.
In addition, we will vigorously promote the linkage between festivals and business products, and launch a series of preferential products such as "performance +" and "event +" special air tickets, discount hotels, scenic spot coupons; in key areas such as historical cities and the Olympic Sailing Ocean Cultural Center, Supporting leisure and entertainment, cultural experience, cultural and creative catering, intangible cultural heritage market and other formats, it continues to gather popularity and stimulate consumption, further enriching the brand connotation of "traveling with the festival".
hopes that through rich and diverse cultural tourism activities, Qingdao will not only become a beautiful leisure resort, but also a fashionable and cultural gathering place for young people. We sincerely welcome the general public and tourists from home and abroad to watch cultural and performing arts activities together, feel the strong cultural and artistic atmosphere of Qingdao, and join us to explore our cultural roots, appreciate the charm of art, and appreciate the beauty of life.
Let’s take a look at these issues that everyone is concerned about
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q1
China Daily reporter: Nowadays, “traveling with performances” has become a trend. What kind of work has Qingdao done in this regard?
Guo Shuang: Starting from 2023, we have proposed to build Qingdao into a gathering place for large-scale performances and music festivals, and have introduced policies to support the holding of large-scale performances and music festivals. After posting hero posts, it attracted many leading performance agencies across the country to hold various performances in Qingdao. According to statistics from Damai.com, there will be a total of 24 music festivals of various types held in Qingdao in 2023, ranking first in the country in number.
This year, so far, the city has been approved to hold 35 large-scale performances with more than 5,000 people, and 11 have been held so far. "Going to a city for a concert" has become a new choice for young people's leisure and entertainment, and has also brought new momentum to the development of urban cultural tourism. Just last weekend, Deng Ziqi and Tao Zhe's concerts were held simultaneously in Chengyang District and Laoshan District, with 92,000 viewers watching, 70% of whom came across the city. According to ota platform data, in the days before and after the performance, the number of tourists visiting Qingdao increased by 87% month-on-month, and the amount of consumption increased by 82% month-on-month, fully reflecting the huge traffic-draining effect of the concert. "Travel with performances" is the cultural tourism brand we strive to build. In order to provide better services and experiences to the general public and tourists, we will work in the following aspects:
First, optimize the supply of performance products. In terms of large-scale concerts, we will further strengthen cooperation with leading domestic companies and introduce more concerts by popular musicians so that citizens and tourists can enjoy a high-quality audio-visual feast in Qingdao. In terms of tourism and performing arts, "Searching for Dreams in the Sea" created by Qingdao Tourism Group and the 360-degree panoramic show "Qingdao on the Sea" created by West Coast Tourism Investment Group have been incorporated into the travel agency product system to increase promotion efforts. In terms of new performing arts spaces, we will focus on promoting a number of new performing arts spaces such as Shinan Longma Society, Laoshan Minghaitang Performing Arts, Shibei Heda Dahongli Entertainment Performing Arts, Chengyang Happy Mahua, etc., launch a directory of Qingdao new performing arts spaces, and publish it in a timely manner Performance information makes it easier for citizens and tourists to choose and experience.
The second is to increase the supply of supporting cultural and tourism products. Since this year, we have launched a series of preferential products and travel routes around concerts. For example, before the concert of Deng Ziqi and Tao Zhe last week, we organized scenic spots and hotels to provide more than 30 preferential products to the audience, which were launched on our WeChat official account. In the next step, we will continue to increase the integration of resources to provide more rewarding and experiential cultural tourism products for tourists who come to Qingdao to watch performances, so that more tourists can experience Qingdao culture, understand Qingdao customs, and feel the temperature of Qingdao.
The third is to provide performance guarantee services. Continue to supervise large-scale performances in accordance with relevant requirements, improve various emergency plans, and ensure the safety of audiences watching performances. Actively coordinate with relevant industry authorities to optimize transportation guarantees during the performance to ensure that audiences can arrive and depart smoothly. Improve service quality and service levels to ensure that tourists are happy to see, live and play comfortably in Qingdao.
q2
Reporter from Shandong Radio and Television Station: Please introduce the delayed and free opening of public cultural venues in our city to citizens.
Sui Bangru: In order to enrich the cultural life of citizens and tourists and improve the social reach of public cultural services, the city’s cultural centers, libraries, art galleries, museums and other public cultural venues will implement extended free opening from May 1 to October 7 this year. . Take the "May Day" holiday as an example: During this year's "May Day" holiday, public cultural service units at all levels in the city have implemented delayed and free openings, attracting many citizens and tourists to enter cultural museum venues and share a cultural feast. From May 1st to 5th, public cultural venues in the city’s cultural tourism system provided free services to 507,000 people (including 96,500 library services; 38,500 cultural center services; 39,500 art gallery services; and 342,600 museum services), which was more than Last year, it increased by 69.1% year-on-year. These venues also organize a wealth of cultural activities to attract citizens and tourists to participate. For example, Qingdao Municipal Cultural Center and district and municipal cultural centers have successively launched "Cultural and Art Night Schools", including courses in chorus, calligraphy, painting, folk art, dance, etc., to provide citizens with nearby cultural services and enrich night cultural life. Qingdao Art Museum plans to launch public education activities such as experiencing traditional incense making techniques, making printmaking badges, and making "Internet celebrity wall" check-in books, attracting citizens and tourists to participate and experience the joy of art in the activities. In the next step, we will continue to promote the extended free opening of cultural venues and establish a long-term working mechanism to make cultural services and supplies closer to and in line with the needs of citizens and tourists.
q3
Luwang reporter: As the main force in the development of the Qingdao Symphony Orchestra, what other exciting performances will the Qingdao Symphony Orchestra have in the second half of the year?
Li Wenge: The development of the Qingdao symphony shows the open, inclusive and fashionable urban characteristics of Qingdao. It is also an important achievement of Qingdao in building the "Island of Music" brand. This year's 30th anniversary of the development of the symphony industry is rich in content. An achievement exhibition was held on June 11 and is currently on display at the Municipal People's Hall. In the next step, city flash mobs and theme evenings for various symphony orchestras across the city will be organized. Through a series of activities, Qingdao Symphony has become a wonderful cause that is supported by society, paid attention to by citizens, and shared by symphony lovers.
Qingdao Symphony Orchestra was reorganized in 2005, marking the development of Qingdao Symphony Orchestra into a professional and international track. It is currently the only professional symphony orchestra in Shandong Province and has ranked among the outstanding professional symphony orchestras in China. The most important symbol of a professional symphony orchestra is its annual music season performances. The 2024 Qingdao Symphony Orchestra music season has planned more than 30 concerts and chamber music. In addition to the famous conductor Zhang Guoyong continuing to serve as artistic director, many famous domestic and foreign musicians have also been invited to join the performance. For example, the opening concert invited Medyan, the first Chinese concertmaster and viola player of the Berlin Philharmonic Orchestra, and last week’s concert invited the outstanding Armenian conductor Edward Topuchyan, etc. The repertoire of the performance is also a fusion of Chinese and Western styles. , a collection of classics. In the second half of the year, internationally renowned conductors such as Kawamoto Koji and Dina, and domestically renowned performers and singers such as Song Yuanming and Hao Duanduan will be invited to present Richard Strauss, Rachmaninov, Brat and other performances to the public. Special concerts of works by masters such as James, etc., themed concerts of Russian, Eastern European and Chinese works, special concerts of "Future Violinists" combined with professional competitions, special concerts of "Cello Collection", and "Graceful Music Benefiting the People" Chamber music concerts, etc.
It is worth mentioning that since 2019, Qingjiao and music master Tan Dun have cooperated to organize the "Tan Dun Music Week" every year, leading the fashion trend of elegant music and being widely praised by citizens and music fans in the past five years. This year's "Tan Dun Music and Medicine Week" is scheduled for July. Qingjiao will continue to use music with Tan Dun to heal the soul and present an unforgettable music feast to the citizens of the island city. Citizens and tourists are welcome to enter the palace of elegant art with the Qingdao Symphony Orchestra.
Source: Qingdao released
