Entering the Push Art Center of Push Financial Plaza, a wonderful world of fusion of images and technology comes into view. Viewers wearing head-mounted displays can either become a conductor and lead a symphony orchestra to play Vivaldi's music, or be in the "Secret Qin Mausoleum" to participate in a grand coronation ceremony of the King of Qin, or watch the movie at 1:1 Feel the speed of real track driving in the restored "racing simulator"... On June 17, scholars, young filmmakers and technology-related experts gathered in this "future theater" to discuss creative development, artistic creation and academic research. perspective, and jointly explore the role of technology and AI on the future development path of imaging.
6 All 200 tickets have been booked, and more shows will be added in the future - enough to prove the appeal of the "Future Cinema" unit of the 2024 Shanghai International Film Festival. 26 immersive experience masterpieces from home and abroad, including five world premieres, five Asian premieres and six Chinese premieres. Here, the audience can delve into the narrative maze woven with light and shadow from a first-person perspective, and embark on an immersive journey beyond imagination.
A novel and trendy immersive movie-watching experience is available at your fingertips
Walking in the "Future Cinema" is a space full of technology, and various display areas are waiting for the audience to experience it. Use the equipment in the venue to scan the posters on the wall, and "Little Robot Ed" jumps out of the paper and starts to swim. The technology that combines stop-motion animation and virtual reality is already novel. And this is just the "appetizer", from augmented reality (AR), virtual reality (VR) to mixed reality (MR), extended reality (XR), there are more works created with innovative technologies in the exhibition area, providing moviegoers with Open up a world of images that is lifelike and within reach in every frame - the
b area brings together 12 works of various types. Audiences wearing AR and MR glasses can step into the virtual space with one click: in "Airflow" 360 Experience the movement of airflow with a full panoramic immersion; watch a romantic comedy in "Falling Up"; follow the protagonist through the gallery from a first-person perspective in "Self-Geometry", rediscover and understand yourself while interacting with the protagonist.
At the VR music scene in Area C, you are under the stage, listening to the music, but your eyes and spirit can already touch the vast desert, bustling cities, forests and seas. This VR concert brings not only novel feelings, but also It is a dance between reality and virtuality, vision and hearing. The audience can also become a conductor in the virtual reality experience "Ensemble", stand on the podium of the symphony orchestra, select music and instruments, and explore the language of classical music; or have the experience of using music to heal in "Seed Conductor" The ability of Withered Garden allows you to participate in the blooming of a flower up close through the dance of your hands.
Reporters found that the "Future Cinema" composed of four major themes: "Oriental Charm", "Secret of Art", "Me and Me" and "Supernatural", allows the audience to "shuttle freely" between history and the future, and can also start exploration The "inward exploration" of the soul. Take the 15-minute ecological science fiction work "Plastic Homo Sapiens" in the theme of "Me and Me" as an example. When the reporter entered the virtual reality world, he not only saw a future where organic creatures and plastics coexist, but he could also interact with them with his hands. Different Gestures and strength will cause the organic creatures and plastics in front of you to transform into different shapes, just like improvising three-dimensional paintings. "Everyone is encouraged to re-understand the world with curiosity. Each movie viewer can create a new experience that is unique to him and thus understand himself more clearly." A staff member of the "Plastic Homo Sapiens" exhibition area told reporters. Feel how the cutting-edge technology in the film and television industry affects current real life, and think about how humans should get along with artificial intelligence. There are fresher and richer answers in the cinema.
Assisted by technology, it conveys the profound charm of a thousand-year civilization.
Chinese culture is extensive and profound. Whether it is ancient legends or traditional intangible cultural heritage, they all reflect the profound connotation of oriental culture. The "Oriental Charm" theme of the "Future Cinema" unit combines a variety of cutting-edge technologies and forms of expression to show the audience the unique charm of oriental aesthetics and traditional culture.
Walking into Hall 1, the black and white totems add a sense of history. The lbe immersive exhibition "The Hidden Mausoleum of Qin", a large space of Chinese history and culture, takes the audience to visit the Mausoleum of Qin Shihuang in an unprecedented way. This multi-person interactive VR work allows participants to be in the Qin Dynasty more than 2,000 years ago and get a close look at the Qin Shihuang Mausoleum. You can explore the internal structure and historical context of the mysterious underground palace that has never been excavated. You can also experience flying along the Qin Chi Road and overlooking the Qin Mausoleum and the Great Wall from high altitude. "When the Qin Dynasty's chariot started slowly, I unconsciously moved my center of gravity back. At that time, I discovered that this set of equipment had successfully deceived my body." A player said excitedly, Dai After using the head-mounted display device, he was able to return to the distant past and perceive the profoundness of Chinese culture in the most vivid way. "From the Greater Bay Area" in Hall 03 of
html displays the personal stories of different artists from Guangdong, Hong Kong and Macao, telling the challenges faced by the inheritance of China's intangible cultural heritage and the efforts of the artists. This project is presented in a multi-person interactive way, combining a variety of 3D scanning technologies (infrared/nerf), 8k 360 and 180-degree shooting technologies, expanding the boundaries of documentary storytelling. The single-player interactive VR work "Agarwood" in Area B is inspired by the touching mythological story "Agarwood Splits the Mountain to Save Her Mother" that has been circulated for hundreds of years. Experiencers play the role of gods in the afterlife, fighting wits and courage with the four heavenly kings along the way to help Chenxiang complete her mission.has more works that tell the story of thousands of years of history, waiting for everyone to explore. These works either digitally restore the exquisite structures and historical legends of Yingxian Wooden Pagoda, Hanging Temple, and Foguang Temple, bringing the audience an aesthetic experience of interweaving time and space, or focus on the Mogao Grottoes Sutra Cave, which has been dusty for thousands of years, and the large-scale scriptures. Gathered here, the secrets hidden behind the sealing of the scriptures further highlight the legend of this great monument. Modern technology reinterprets traditional culture, presents ancient cultural treasures in a new way, and conveys the profound charm of a thousand-year civilization with the assistance of technology.
Historically, the city of Shanghai has given birth to many “future cinemas”. For example, in 1962, the East Lake Cinema screened the country's first color three-dimensional film "The Magician's Adventures". The most fashionable thing at the time was to wear red and blue lenses and go to the cinema to experience the film. Times have changed, and today's Shanghai is looking at the new pattern of industrial development. The "future cinema" created by using a series of cutting-edge digital film and television technologies not only brings audiences a new experience of virtual and real linkage, but also explores and practices the future development trend of the digital cultural industry. This city continues to be at the forefront of innovation, and it also makes people look forward to the unexpected possibilities that will be created in the future when traditional culture and the latest technology are combined.
Author: Jiang Fang
Text: Jiang Fang Picture: Organizer Editor: Wang Xiaoli Editor: Xing Xiaofang
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