Text | Roasted Entertainment
The annual e-commerce war has officially begun, but the e-commerce party that accompanies it has been cooling down year by year. During this year’s 618 E-commerce Carnival, only Mango Channel presented a party to the audience.
There has been no large-scale e-commerce live broadcast party in domestic entertainment for a long time, so Mango Channel’s 618 Happy Night has naturally attracted great attention from the market.
Judging from the real-time ratings data of Kuyun, the ratings of party quickly exceeded 0.30 after the show started, with a peak value exceeding 0.46, and an average rating of 0.36, making it the satellite TV ratings champion in the same period. can still achieve such ratings during weekdays, which is why e-commerce platforms prefer Mango Channel.
From a topic perspective, the entire party also attracted a lot of attention. Topics such as "618 Happy Night", "Hunan Satellite TV Happy Night Program List", "Chen Zheyuan Suppressed Laughter", "Luo Yunxi Meiyiliya Pure Land of Paradise" and other topics were popular on social media The media sparked a heated debate.
As a veteran powerhouse in the field of party live broadcasts, Mango Channel obviously showed greater sincerity this time. The party's host lineup, guest lineup, program arrangement and other aspects were eye-catching, giving the audience a different audio-visual shock.
He Jiong and Wang Han supported the show, and the four little flowers competed in the same frame.
Mango Channel's large-scale live broadcast party has always had a host lineup full of topics. This time at the 618 Happy Night Party, the host lineup is still full of highlights.
Mango Channel has sent a strong hosting team of 8 people. The two main pillars are He Jiong and Wang Han. The "Host 4 Little Flowers" Shen Mengchen, Li Shaminzi, Jin Mengjia and Liu Ye all appeared on the stage. Newcomer Wu Zelin and old friend of Mango Channel Da Zhang Wei also appears in the hosting lineup.
He Jiong and Wang Han led their own teams to form the "Why Not Happy Team" and the "Han Ni Happy Team". This is also the usual PK mode for large-scale evening parties on Mango Channel. As soon as the two hosting aces stepped onto the stage, the tone of the party was set, and the audience felt more at ease. It can only be said that Jiang is still the best. The two cooperated tacitly and were online. They firmly controlled the rhythm and process and completed the live broadcast task well.
"Host Four Little Flowers" continued to turn on the face-scanning mode at the party. It can be seen that everyone is well prepared in terms of makeup and dresses. Comparing beauty in the same frame is a scenery. In recent years, they have received more and more opportunities. All four of them happened to participate in the program "Lang Jie", but their professional abilities have not been qualitatively improved. Currently, they can only serve as green leaves for Wang Han and He Jiong, and they do not have the courage to stand alone in large-scale evening parties. strength.
Qi Sijun, the new host who was highly praised by Mango Channel, was absent from the live broadcast party due to health reasons. It can be seen that Mango TV attaches great importance to Qi Sijun and gives him more and more opportunities. Large-scale evening parties and popular variety shows are in full bloom. However, Qi Sijun still does not have the ability to take over. The high workload has caused his body to turn red.
creative mashup of programs, Li Yuchun came to the finale
After the Mango 618 Happy Night program was announced, many netizens lamented that "there are so many people." It can be seen that Mango Channel attaches great importance to this party. It has really worked hard on the guest lineup. Popular variety show guests and old friends of Mango Channel have been invited. The entire program of the party is also very carefully arranged.
Gong Linna and Wan Nida, the two sisters of Mango's popular variety show "Sister Lang", collaborated across borders. The song "Dragon Scales of Heaven and Earth" ignited the enthusiasm of the scene. Gong Linna's singing and Wan Nida's rap perfectly matched each other, giving the entire evening party A good start.
The currently airing "Singer 2024" is undoubtedly the most eye-catching program this year. The Mango 618 Gala will naturally not give up this popularity and has invited powerful singers such as Shanti Mo, Yuan Yawei, and Fan Xiya to perform on the stage. Shantimo and Yuan Yawei joined forces to repair the sound system, and turned from rivals into partners. Their appreciation for each other was reflected in their songs, and every lyric struck a chord.
Da Zhangwei not only guest-hosted, but also became a guest performer at the party. He sang four golden songs in Dalian, including "Poor Happiness", "The Law of All Things Blooming", "I am a Popping Candy" and "Beer Shuang", which directly detonated the atmosphere at the venue.Da Zhangwei's songs fit so well with the party. No wonder Mango prefers him so much.
Liu Yuning brought the OST "Serve" from "One Thought Guanshan", which filled the audience with a sense of worldliness and made people dream back to Ning Yuanzhou. Not only that, Liu Yuning also performed the stage debut of the OST "Hot" from the movie "Hot". The live singing was very stable and the lyrics were warm and touching.
As a masterpiece of costume dramas, the three "empresses" from the TV series "The Legend of Zhen Huan" also traveled to the party. They not only sang Li Zongsheng's classic love song "Question", but also danced to "Priceless" wearing flower pot bottoms. "Sister". The three empresses are not only able to perform well in costume dramas, but they can also hold their own on modern stages, and the atmosphere of the scene was completely aroused.
Li Yuchun, who has been a steady finale at CCTV, satellite TV evening parties and major award ceremonies, returned to Mango Channel this time and became the perfect choice for the finale. Mango Channel also gave enough face, and the finale was still before zero o'clock, with Li Yuchunwen in the C position in the promotion picture. The program preview specially emphasized the "final show", and the queue that the champion should have was directly filled up.
Li Yuchun brought two songs: "As a Monster" and "We Will Be Old If We Are Not Crazy". The "Queen of the Stage" is also worthy of Mango's love. She speaks with her stage strength and will never be defined. There are surprises and changes every time, bringing Give the audience a brand new audio-visual feast.
is also the champion. Li Yuchun’s status in the world is indeed hard to shake. Some fans said bluntly: I used to think that the finale was a very common thing, but when I saw more and more people competing for it, I realized that the finale is so exciting!
voted to determine the order of the program, Hua Chenyu fans broke the defense
The biggest gimmick of the Mango 618 Happy Night Party was undoubtedly the "Happy Show". In order to increase the popularity of the party's topic, Mango played new tricks in the order of the show's appearance, including a dimensional show, The order of appearance of the four happy shows including the battle show, Mars show, and sister show needs to be determined based on the "happiness value" of the live broadcast room.
4 programs are the most popular programs in the whole party. The corresponding guests have topics and traffic. The order of appearance is determined by voting, which is actually a test of the popularity of the guests.
The first one to appear was the Dimension Show, with Reya Miyori and Luo Yunxi forming a partnership to bring stage performances to the audience. Miyori Ya shows off her live prowess as soon as she opens her mouth, making people dream back to the good days of chasing "Sister Lang". When Luo Yunxi sang the song "The Whale that Transformed into an Island", he looked very handsome with his white hair highlights, but the shortcomings of his singing skills were very obvious.
Two guests sang a Chinese-Japanese duet version of "The Wind Rises". Mei Yiliya's mouth was crisp, but Luo Yunxi obviously couldn't handle Meiyi Liya's singing. The whole performance sounded good and bad at times, and the actors sang this song across borders. It's time for the wind to stop. The overall coordination of this "Happy Show" is not very good, and the listening experience is not very ideal either.
As a frequent guest at the Mango Channel Gala, Hua Chenyu’s “Mars Show” became the second “Happy Show”. Hua Chenyu brought two songs, "Those Beauties I Haven't Known Yet" is warm and healing, and "Let's Go Watch the Sunrise Together" is cheerful and catchy. Hua Chenyu, who sings quietly, is very lethal and successfully grasped the song. stage. Hua Chenyu has appeared on the Mango Channel party stage many times, and every time he has a sense of freshness and surprise, he has indeed lived up to his fans.
Fans are obviously not satisfied with Hua Chenyu's appearance in the "Happy Show". In their view, Hua Chenyu has been a guest at the finale of the Mango TV show for many years after his debut. This time, voting was used to determine the order. This was a suppression of Hua Chenyu’s status as a celebrity. Many people directly broke the defense and pointed the finger at Tianyu. company.
Seeing the controversy intensifying, Hua Chenyu Global Fan Club also issued a response, mainly expounding two points: first, there is no question of whether the party is the finale, and the best time for this event is not close to 0 o'clock; second, the event is carried out There has been communication and confirmation beforehand, and the rule is that the most popular players will appear first.
According to the fan club, Hua Chenyu appeared for the second time in the Happy Show, so his popularity obviously lost to the first Dimension Show. Fans didn't buy it, thinking that Hua Chenyu's status as a celebrity does not need to be proven through voting. Fans didn't bother to vote at all. The fan club's repeated statements only made fans more excited, and also proved from the side that the final number of votes was indeed true. There are water-injection ingredients.
The third appearance of the "Happy Show" is the "Sister Drag Show", where guest representatives from the "Sister Lang" series combine to perform. The three leading ladies, Yu Wenwen, Liu Yiyun and Liu Xin, are all very charming and topical. Their song "I Want You to Take Care" is cool and sassy, with full stage expression.
4 season sister dream linkage, Mango Channel’s operation has really paid off, they ushered in the second spring of their career through the program, and now collectively support Mango Channel, Mango’s party really won at the starting line in terms of guest lineup.
's last happy show came from the guests of "All Members Accelerated Battle Season". Su Xing, Zhang Yuan, Wen Tao, and Huang Zihongfan became the guest performers.
4 and the Hunter group brought a chorus of songs. It is a pity that the two boy groups "Nanbowan" and "Reemployment" did not fully integrate. The failure to reproduce "Friends Like You" on the Spring Festival Gala stage is also a big problem. Pity.
Do you have anything to say about Mango Channel 618 Happy Night Party?
