Chao News Client Reporter Lu Fang Text/Photo by
html On the morning of June 16, the Golden Goblet Forum of the 26th Shanghai International Film Festival held an opening forum with the theme of "The Road of Light and Shadow, Renewal and Set sail".The next 10 years will be a critical decade for China to move from a big film country to a powerful film country.
A group of movie tycoons, Yu Dong, founder, chairman and general manager of Bona Pictures Group, Wang Changtian, chairman of Enlight Media, Li Jie, president of Alibaba Pictures, Meng Danqing, CEO of imax China, and vice president of Chinese Culture Group Ying Xujun, President of Chinese Pictures and President of Oriental DreamWorks, and Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group Co., Ltd., discussed issues such as Chinese films going global at the forum.
Wang Changtian spoke first. He said that in terms of science fiction movies, China is now quite backward. Science fiction movies represent the level of a country's film industry, but we now rarely have industrial standard products, and there is still a lot of room for operation in this area. .
"In terms of science fiction, we at Ray Ray are currently working on several film projects, including the joint development of the " three body " movie by Ray Ray and Trisolaris Universe. This film has been confirmed to be directed by Zhang Yimou and has now entered early stages of operation. . This is a science fiction masterpiece. We hope that it will not only capture the essence of the novel "The Three-Body Problem", but also bring about some breakthroughs and innovations. We also hope that it can lead Chinese films to achieve gains in the international market in the future. "
Yu Dong also said that in the next ten years, Bona's main theme commercial films will be upgraded and plans to shoot an "overseas trilogy".
"Bona is developing the story of Chinese entrepreneurs on Wall Street, the target is " The Wolf of Wall Street ". It is also preparing the story of the hidden front struggle, catching spies overseas, the target is " The Bourne Supremacy ". In More international expression in genre films is what we need to work hard in the next few years to fill the (gap) of genre-based Chinese overseas stories in world films. We also hope that Chinese films can continue to expand in overseas markets after they become profitable in their own markets. Its influence, radiation and export capabilities. "
Chinese Culture Group has produced the " Megalodon " series, which has gained good reputation and box office overseas. The company’s CEO Ying Xujun shared their successful experience.
"Whether it is from the production side or the distribution side, the most important point is that Chinese film companies and filmmakers must actively and comprehensively participate in the entire world film cycle with an active and open attitude, and must join the entire world film cycle. Only by becoming a member of the international film industry can you better understand the structure and ecology of world films. For example, in the United States, there are various industry unions in Hollywood, such as the Screenwriters Guild, the Actors Guild, etc., and they all need to participate, so that they have the right to compete with the international film industry. Negotiating with film companies, international producers, international directors and actors."
She gave an example. When filming the movie "Decryption", a heavyweight American actor was needed to participate, but during the preparation period, the Hollywood labor union happened to happen. During the strike, it was very difficult to find such an actor, but because Chinese Culture is a member of the Hollywood Industry Association, we negotiated with the American Screen Actors Guild and ended up negotiating with a very good American actor, John Cusack.
She said that "The Meg", which was invested and controlled by Chinese film owners, is an English-language blockbuster for the global market. The first and second parts have achieved very good results, and they are also developing it as a whole in three, four, and five stages.
"This is a model we innovate, called Chinese control plus international resources. Chinese control means that this IP is the IP of an English novel that we purchased in the world market. Then the Chinese company will control the development and integrate it with international resources. Cooperate with a large company, in our case, we cooperate with Warner Bros. in the United States. We reach cooperation at such an institutional level, and then select suitable screenwriters, producers, directors, and actors from all over the world for global distribution.”
She believes that this model is closely related to genre and subject matter. The most suitable ones are science fiction films and films that show the future, such as monster deep-sea adventure films such as "The Meg" and the "Three-Body" series. This type of film There will be relatively few cultural barriers, the world will be connected, and the threshold for global audience empathy will be relatively low. It may be distributed globally in English or mostly English mixed with Chinese.
Another model is like "Decryption". The film, a classic original work by Mr. Mai Jia, is a suspenseful novel about code-breaking. It has a lot of feelings about family and country. It tells a wonderful story about the long-term struggle between Chinese and American cryptography experts. This film also has international elements.
"Decryption". The shooting was done in imax. After the shooting, the director of photography Cao Yu took the materials to the International Photography Association for screening. Professionals around the world were shocked and thought the shooting was so good that they couldn't even guess that this was a movie. What kind of movie.
"Exchanges at such a professional level are also a very important part of Chinese films and Chinese culture going global. The actor we invited, John Cusack, plays an American intelligence expert. He went to China after 10 years to participate in the filming of "Declassified". When the filming was completed, he was very moved and told the director and crew that he had personally experienced the progress and extremely rapid development of Chinese films. He feels that Chinese films have a craftsman spirit, a love for industry and a level of professionalism that even many Hollywood films can no longer compare to in China. We not only need to go abroad, but also attract outside filmmakers to China, so that they can experience the progress of Chinese films first-hand, so that they can spread the word around the world. I think this is also a very important part of Chinese film culture going global.
She also said that in addition to film production, there is also distribution. Chinese culture has also done a good job in overseas distribution of Chinese-language films.
"We also hope to bring cartoons like "Nezha" more effectively through distribution. Go all over the world and establish an effective, developed and comprehensive global distribution network, not only for theatrical movies, but also for various new media. Today's audiences are becoming more and more segmented. We need to enable them to find the content of Chinese movies they like and achieve the goal of Chinese movies going global more effectively."
"Please indicate the source for reprinting"
