With the arrival of Father's Day, major theaters have released new movies one after another, but the Hollywood blockbuster " Mysterious Friends ", which was originally expected to have high hopes, has failed one after another in the mainland!
not only suffered a setback at the box office, but its reputation also plummeted. The Douban comment section was severely polarized!
It is reported that the film "Mysterious Friends" is a fantasy family film created by Paramount Pictures at a cost of US$110 million (approximately RMB 800 million) that combines live action and CG animation.
However, the plot setting was too young, which resulted in this "Hollywood children's fantasy film" which had great success in the North American market and won the box office championship with US$98.521 million, but suffered a setback at the mainland box office.
The editor thought that the film might have a small audience in China, but I did not expect that the film would lose so miserably.
On the first day of its release, the film only took in 1.15 million box office (RMB) despite accounting for 6% of the film schedule. Among all new films, it was out of place and almost at the bottom of the box office.
cost 800 million, but it only earned 1.42 million at the box office in the two days it was released in the mainland (as of 12:00 on June 16), and the film schedule continues to decline. Even if the global box office is included, it may not be able to make back the money.
cost US$100 million, and the global box office was only US$166 million, far less than the US$300 million it would have paid back at the box office. Now this Hollywood blockbuster was stunned by the domestic film market!
The film "Mysterious Friends" mainly tells the story of a magical adventure experienced by Bea, a girl with super powers who can see the fantasies in other people's minds.
The film is written and directed by the well-known director John Krasinski, and stars "Deadpool" Ryan Reynolds. Just looking at such a luxurious combination, you know that the box office and reputation are absolutely guaranteed.
However, contrary to expectations, the film did achieve a "big harvest" at the North American box office, but the performance of the film in the domestic market was shocking.
So why does a film that is very popular among audiences in the North American market suffer a "box-office reputation" in China?
First of all, cultural differences are an important reason why "Mysterious Friends" failed at the domestic box office.
The fantasy elements and superpower settings in the film may arouse resonance and curiosity among audiences in the North American market, but may be difficult to understand and accept in the domestic market.
"Mozart in Outer Space" starring Huang Bo and Rong Zishan is a living example. Although the film won a high box office of 223 million in China due to the popularity of Chen Sicheng and Huang Bo ( No. 1 in the same period), but the film's Douban score was only 4.3 points (the worst in the same period), and the audience continued to complain.
In addition, especially for those who like to watch blockbusters and "fun movies", the plot of "Mysterious Friends" is indeed a bit too "childish"!
In addition, the film's publicity and promotion efforts were insufficient, resulting in the film's popularity and influence being far less than other Hollywood blockbusters (Mad Max: Fury). This also led to the film's failure to quickly open up the market and attract more audiences to the theaters after its release.
Of course, in addition to the above reasons, domestic audiences' fatigue and changing tastes towards Hollywood blockbusters are also an important factor in the box office failure of "Mysterious Friends".
In recent years, with the continuous development and growth of the domestic film market, more and more domestic films have begun to emerge, attracting the attention and love of a large number of audiences.
At the same time, the audience's expectations and tastes for Hollywood blockbusters are also gradually changing. They began to pay more attention to the storyline and plot logic of the film, rather than just pursuing visual effects and star casts.
To sum up, "Mysterious Friends", a Hollywood blockbuster costing 800 million yuan, does not meet the Chinese people's aesthetics. In addition, the quality of Hollywood blockbusters has declined seriously in recent years, which has led to domestic audiences not being interested in "Hollywood blockbusters"!
In addition, the film "Mysterious Friends" has a small audience and the plot is too immature. It is no wonder that the audience did not buy it and was crushed by low-cost new films of the same period.
