With the opening of the Shanghai International Film Festival, the atmosphere of Shanghai as a "city of movies" is full, and the "atmosphere" related to movies can be found in the streets and alleys of the entire city.
On the afternoon of June 15, under the guidance of the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, sponsored by the Shanghai Film Bureau, and undertaken by Shanghai Film (Group) Co., Ltd., the "Three-year Action Plan for the High-quality Development of Shanghai Films (2024- 2026)" press conference was held in Hall 2 of Shanghai Cinemas (hereinafter referred to as the "Three-Year Action Plan").
Talents from the Chinese film industry have gathered together. The release of the freshly released "Shanghai Produced" film list and a series of initiatives all demonstrate the city's beautiful vision of advancing hand in hand with film. The "Three-Year Plan" covers everything from the construction of a film and television production center to the plan to further strengthen the Shanghai International Film Festival, from the support of financial policies to the reform and upgrading of cinema culture, from the guidance of industry think tanks to the creation of film culture, Shanghai is fully Promote the development of the film industry in a comprehensive and multi-level manner.
Some of the "Shanghai-produced" high-quality projects that will meet the audience in the future
Five major aspects and 24 tasks will promote the "comprehensive development" of Shanghai movies
There is no doubt that movies in Shanghai have a deep mass base and emotions that are difficult to match in other regions. Recognition - As the birthplace of Chinese film, Shanghai has a rich film culture. After a century of development, Shanghai's film market has led the country, with market data such as movie box office, number of screenings, number of moviegoers, number of theaters, number of screens, and number of seats ranking first among all cities in the country for many years. At the same time, Shanghai Film has unique development advantages in content creation, technological innovation, market expansion, financial services, and international cooperation.
The Shanghai Film Bureau started the writing work of the "Three-Year Action Plan" at the end of last year. It lasted 6 months. Through more than 120 research and discussion sessions, it humbly consulted more than 100 industry representatives; at the same time, it looked at the world-renowned film and television cities, and Conduct benchmarking research on relevant policy positioning, experience and practices. After nearly 50 revisions and nearly 200 high-quality suggestions, the plan was officially released this time.
From the plan, we can see that Shanghai has sorted out its own advantages in all aspects, and based on the real needs of current industry practitioners and citizens, it has formulated a series of specific measures in order to achieve a comprehensive upgrade of the film industry and an in-depth shaping of the city's cultural image. . The
plan covers 24 development tasks in the five most important aspects of Shanghai's film industry: first, to build a solid foundation for Shanghai's film city by building a global film and television creation center, strengthening the Shanghai International Film Festival, and leveraging the power of industry think tanks; second, through implementation The film quality project, promoting the construction of the film IP industry chain, and improving the Shanghai film evaluation system and functions will prosper the production of Shanghai Film City; the third is to upgrade the Shanghai Film City industry by increasing the research and development of film technology, optimizing Shanghai film shooting services, etc.; the fourth is to upgrade the Shanghai Film City industry; The first is to cultivate the ecology of Shanghai Film City by highlighting the power of red films, cultivating movie fans to enhance interactive exchanges, and arranging inclusive screening activities; the fifth is to improve the talents of Shanghai Film City by attracting more celebrities to Shanghai and gathering the strength of young filmmakers. mechanism.
predicts that after about three years of continuous advancement, Shanghai will comprehensively improve the comprehensive strength of Shanghai movies, continue to polish the golden sign of "Shanghai movies", and further build the "Shanghai culture" brand.
Peter Chan talks about Shanghai: a fashionable, modern city with a strong sense of the times
From the list of high-quality creative productions released in Shanghai in the next three years announced at the press conference, it can be seen that the themes of "produced in Shanghai" in the next three years are wide-ranging , rich in content and diverse in form, covering various types such as revolutionary history, realistic themes, traditional culture, etc. Among them, "A Thousand Miles of Rivers and Mountains", "Jiangyuan Road", "Retrograde Life" and "Good Things" (" Love Myth " parallel chapters ), dance dramas and movies such as " Eternal Wave " are all Shanghai stories, shot in Shanghai, and have a strong Shanghai flavor; "Decryption", "Nuclear Submarine", "Take Off at Dawn" and other works sang hymns to Chinese heroes fighting on different fronts. ; "Qiao Yan's Thoughts", "I'll Be Fine", "Improvised Murder" and other works cover the creation of warmth, suspense, comedy and other themes, and the animated films "White Snake·Floating Life", "The True and False Monkey King", "Peppa Pig" "Perfect Vacation", "Summer of Little Monsters" and other major movies bring together Chinese and foreign classic IP...
As a creative representative of "Shanghai's high-quality production list for the next three years", director Chen Kexin said that " Jiangyuan Lane " and Shanghai is inextricably connected from geography to emotions, from physics to spirituality.
Peter Chan spoke
In 2004, Peter Chan's first movie "If Love" was shot in the mainland, which was also shot in Shanghai. Nearly 20 years later, Peter Chan returned to Shanghai. Hongkou District is the "place where the legend was born" in his new film "Jiangyuan Lane". "I have always felt that Shanghai, a fashionable, modern and chronological city, has a great attraction for our creators."
Shanghai's temperament also nourishes the film's performance. Chen Kexin said, "Every space in the alley is full of life. The feeling of '72 tenants' gave me and the team a lot of inspiration. More importantly, these spaces inspired the actors' performances." Everyone who joined the group Actor Peter Chan will personally take them through every space on the set, allowing them to imagine and feel the countless Shanghai stories happening day after day.
An interesting incident is that when filming in Shanghai, " Blossoms " was on the air, and Peter Chan was also a fan of dramas. "We were filming Shanghai in the 1940s during the day, and when we returned to the hotel at night, Shanghai in the 1990s was shown on TV." It felt like traveling back in time, and the details of recent years include " Romantic Demise History " and "Love Myth" etc. The film also allowed Chen Kexin to see that young directors are using different methods to present different lives.
Shanghai movie fans have become the happiest audiences in the country
Shanghai is a city with a strong movie atmosphere, an active consumer market, and movie fans with high cultural literacy and aesthetic standards. It has 379 theaters and 2,247 screens. The market foundation of the movie city.
In the post-epidemic era, people's movie-watching habits have undergone tremendous changes. Shanghai's cinemas have also made various active attempts to iterate themselves to better suit the needs of the current audience's movie-watching scenes.
In 2023 and 2024, Shanghai cinemas and movie fans jointly launched 28 Slam Dunk and Swift Swift concert movie events for 1,000 people. Young audiences returned to the theaters, checked in offline, and once again discovered the ritual sense of watching movies through online interactions. and freshness. Shanghai Cinemas, Hengshan Cinema, Grand Guangming Cinema, Lyceum Cinema, Cathay Cinema, Majestic Theater and other landmark buildings that have witnessed history are also spiritual totems in the hearts of movie fans. In recent years, these old theaters have also actively adopted new attempts, combined with film festivals, launched cultural and creative peripherals, and become an experience and consumption place for young audiences and movie fans.
"In 2022, Shanghai audiences contributed 40% of the box office of "The Myth of Love"; in the first week of the release of " Barbie " in 2023, Shanghai theaters gave a film schedule that was twice as high as that of the country; for films released from 2022 to 2024 There are 19 animation films, and the attendance rate in Shanghai is the first in the country.The classic movie screenings planned by movie movie theaters under Broadway Cinema are widely praised by movie fans..." Dai Yun, President of Shanghai Distribution and Exhibition Association, said, "These data and cases are market-oriented choices and a two-way relationship between content and audiences. The performance of Benfeng also allows us to see the multi-level and diverse needs of Shanghai audiences. "
Shanghai Cinema Construction 2.0 Plan was released at the meeting. This plan aims to encourage theaters to iterate themselves, focus on audience needs and experience, innovate, and create a link between ecologically sublimated theaters and audiences.
The "Three-Year Action Plan" will respond to the audience In order to meet the multi-level and diversified needs, many initiatives have been launched
Through theme and special cinema models, animation, science fiction, opera lovers, art film lovers, and technology enthusiasts can all find their own social groups through movies, providing young people with Audiences develop personalized movie-watching activities, customize IP products, etc., and make movie-watching a way of life through movie-watching brands such as weekly film festivals and watching new movies on weekends. Through the exploration of themes and featured movies, theaters are driven to improve product design and Service capabilities, "These measures will help theaters get rid of dependence on traditional movie schedules and homogeneous content competition, allowing theaters to find their own specific scenes and audiences. This will also help provide more precise screening channels and focused target customer groups for the promotion and distribution of different types of films in the future, which will help promote the healthy development of the industry. " Dai Yun said.
The number of moviegoers in Shanghai has reached 52 million in 2023, and six indicators including box office and number of screens rank first among cities in the country. But Shanghai is not satisfied with this. "There is still a lot of room for future development. , we are committed to creating a new consumption scenario of 'Movie+', hoping to strengthen various movie viewing platforms and make Shanghai movie fans the happiest in the country through differentiated excellent content supply and high-viscosity, interactive and high-frequency fan activities. Movie audiences feel a sense of satisfaction, satisfaction, and gain, so that all kinds of movies in Shanghai will never have to worry about finding a confidant. "Liu Yina, Director of the Film Promotion Department of the Shanghai Municipal Party Committee, said at the meeting.
On the same day, the Shanghai Film Development Research Institute was simultaneously unveiled at the ceremony. Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, introduced Shanghai Film Group to the guests. A series of progress in creating a new AI ecological center and an immersive film cultural space fod (film-oriented destination) integrating five-star cinemas, hotels and clubs.
It is the 5th anniversary of the important concept of People's City. The three-year action plan closely focuses on "the people's city is built by the people, and the people's city is for the people", and implements seeking happiness for the people and making life better in all aspects of Shanghai's film work. According to reports, in the future, Shanghai will focus on building a number of various industries. Theme theaters with distinctive features and clear audiences will implement high-quality film projects, create movie-watching brands such as "Weekly Film Festival", encourage various premieres and roadshows, further enrich content supply, and promote the in-depth integration of film culture into urban life. At the same time, we will strengthen the Shanghai International Film Festival, launch red film tours, film party classes and other special film viewing activities that combine culture and tourism, encourage theaters to use movies as a medium to improve their characteristic operations, create a Shanghai film cultural identity, and continuously enhance citizens’ sensitivity and participation. In addition, Shanghai will further improve the quality of public cultural services, continue to optimize the "five benefits" screening activities that benefit the people, benefit farmers, benefit students, benefit the elderly, and benefit, and bring movies to rural areas, campuses, military camps, and development halls. "Six-entry" public welfare screenings in nursing homes and business districts are convenient, beneficial and beneficial to the people, and enhance the audience's sense of happiness and gain
.