379 cinemas, 52 million moviegoers in 2023, and six indicators including the number of screens and box office, rank first among cities in the country - Shanghai, as the birthplace of Chinese movies, is still leading the trend after more than a hundred years. However, can the development space be larger, can the industry upgrade be more efficient, and can the imagination boundary be broader?
Yesterday, the "Three-Year Action Plan for the High-quality Development of Shanghai Films (2024-2026)" (hereinafter referred to as the "Three-Year Action Plan") was officially announced at Shanghai Cinemas. Outside the press conference, the 26th Shanghai International Film Festival was in full swing, and movies were increasingly integrated into urban life; at the press conference, more than 300 leaders and backbones of the Chinese and foreign film industries and industries gathered together to "create partners together" āās identity opens up the future of the film city.
According to the "Three-Year Action Plan", Shanghai will focus on five key tasks, including building a solid foundation, prospering production, upgrading industries, cultivating the ecosystem, and improving the talent mechanism, and implement 24 measures. It is expected that it will take about three years to comprehensively improve the comprehensive quality of Shanghai films. Strength, continue to polish the golden sign of "Shanghai Film", further build the "Shanghai Culture" brand, and help build the best practice of Xi Jinping's cultural thoughts.
looks at the 24 measures, from building a global film and television creation center, strengthening the Shanghai International Film Festival to building a movie viewing brand, optimizing inclusive screening activities, etc., the important concept of "people's city built by the people, people's city for the people" runs throughout . Shanghai promotes the city spirit, builds a city of movies, and pursues high-quality development of movies. In the final analysis, it is to improve people's livelihood and well-being and cultivate fertile soil for development.
movies make Peopleās City better; Peopleās City opens up the imaginary boundaries of the movie city.
For the "towering tree", the branches are lush.
Yesterday's press conference paid tribute to the glorious history of Shanghai film with a touching opening speech. It mentioned the many "firsts" that Shanghai has left in the history of Chinese film, and looked back at the Shanghai International Film Festival's original intention of opening the door for Chinese films to embrace the world.
has entered a new era and bravely shouldered its cultural mission. Shanghai Film gave full play to the power of the industry think tank and spent half a year conducting research. After more than 120 discussions and "borrowing wisdom" and "gathering wisdom" with more than 100 industry representatives, more than 200 pieces of feedback from the think tank were refined and refined into The latest Three-Year Action Plan. If you imagine a Shanghai film as a towering tree, its flourishing branches and leaves are inseparable from the nourishment of roots, branches, leaves, and soil. The "Three-Year Action Plan" is a step-by-step deduction from the underlying logic of building Shanghai into a film city.
has built a solid foundation as a film city, and must go all out to build a global film and television creation center; it must make China's only international A-class film festival have global influence; it must innovate the 2.0 era of physical theater construction and explore dividing lines and focusing on audiences. , differentiated distribution models by zone; the strategic research power of industry think tanks must be brought into play; and a strong urban film atmosphere must be created... These are the sources of power and energy for a new round of high-quality development of Shanghai films.
In the past three years, 36 films produced in Shanghai have exceeded 100 million yuan in box office. " MiracleĀ·Stupid Child " " Climber " " Life Events " " Chang'an Thirty Thousand Miles " " Thousand Miles Homecoming " " Unknown " " King of the Sky " " All-In-One " and other 16 masterpieces with the characteristics of the times, Chinese characteristics, and Shanghai characteristics, won the "Five One Project" Award, the Huabiao Award, the Golden Rooster Award, the Hundred Flowers Award and other honors. There are also 8 works such as " Dog Formation " in The international stage shines brightly. In the future, as a prosperous film city, Shanghai will adhere to the "people-centered" creative orientation, implement high-quality film projects, create a Shanghai animated film and documentary film highland, establish a key project library for Shanghai-produced films, promote the construction of the film IP industry chain, and improve Shanghai film evaluation system and functions - these measures will form a synergy to promote film art to reach the far boundary between imagination and reality, so that good movies can have a good reputation and good stories can find good audiences.
In addition, to upgrade the film city industry, Shanghai will continue to make efforts in promoting leading enterprises to become bigger and stronger, exploring the two-wheel drive of "finance + technology", and promoting international exchanges.To cultivate the ecology of the film city, Shanghai will innovate the "Film+" emerging business formats and highlight the power of red films. In order to improve the talent mechanism, Shanghai issued a hero post, regardless of age and seniority, and did not judge heroes based on their job types in front of and behind the scenes. A film city needs and respects talents covering the entire process of the film industry chain. Shanghai sincerely hopes that every filmmaker can find a spiritual place and an ideal place here, and they all want to start a business and achieve success in life here. At the same time that
released the "Three-Year Action Plan", the Shanghai Film Development Institute announced its establishment. The institute will carry out key construction around the core directions of Shanghai Film Development Think Tank, Shanghai Film International Exchange, Shanghai Film Youth Creation, Artificial Intelligence Future Imaging, and Shanghai Film Spiritual Inheritance. He Xiaoqing, dean of the Shanghai Film Academy of Shanghai University, said: "It shoulders the arduous mission of creating an integrated platform for film city government, industry, academia and research."
In order to have a greater sense of happiness and gain for the audience
a detail was revealed at the press conference Special mention: This year, a gray-haired old man became the first person to collect offline tickets for the Shanghai International Film Festival. Senior citizen movie fans have given Shanghai the confidence and confidence to build a movie city. Correspondingly, the old man was able to return home with a full load at the first time, which is a reflection of the dream of "the people's yearning for a better life" becoming reality.
With the launch of the "Three-Year Action Plan", Shanghai has a very emotional goal - hoping that movie fans in this city can become the most happy, satisfied and gainful movie audiences. Because movies, as the most popular cultural product, should contribute new and greater strength to the construction of people's cities. Collective official announcements such as Shanghaiās high-quality production list, Shanghai Cinema Construction 2.0 plan, and Shanghai Film Cityās latest landmark āfodā will jointly build Shanghai Film City from various aspects such as film production, market construction, and branding to respond to the needs of the audience. .
Take the film list as an example, "Decryption", "Retrograde Life", "White Snake: The Floating Life", "Under the Stranger" and many other Shanghai-produced films will be released in the summer; next, "A Thousand Miles of Rivers and Mountains", " Jiangyuan Nong" "New films such as "The Fire Thief" are "produced in Shanghai" that have locked the public's attention from the beginning of the project. Looking at the 2.0 plan for Shanghai cinema construction, it is a three-pronged approach of "movie venue", "movie experience" and "movie ecology". All model reshaping, system updates and ecological creation are closely centered on audience needs and experience. In the future, a movie city with the largest number of themed and special theaters in China, the latest hardware and service operation concepts, and the best experience in promotion and movie activities will benefit the audience and all citizens.
Three-year action, Shanghai is very clear, high-quality film development is to meet the diverse viewing needs of audiences, focus on building a number of theme theaters with unique characteristics and clear audiences, implement high-quality film projects, and create "weekly film festivals" and other movie-watching brands, encourage various premieres and roadshow activities to further enrich content supply; in order to promote the deep integration of film culture into urban life, strengthen the Shanghai International Film Festival, and launch red film tours, film party classes and other characteristics of integrating culture and tourism Movie viewing activities encourage theaters to use movies as a medium to improve their characteristic operations, create a Shanghai film cultural identity, and continuously enhance citizensā perception and participation; it is to further improve the quality of public cultural services and continue to optimize benefits for the people, farmers, schools, The "Five Benefits" screening activities for benefiting the elderly and the "Six Benefits" charity screenings of films into rural areas, campuses, military camps, exhibition halls, nursing homes, and business districts.
three-year action, Shanghai's vision is very clear. Through the combination of film and urban construction development, the vitality of the city and the charm of film will complement each other. As Peter Chan said when talking about the filming of "Jiangyuan Lane" at the meeting: "I hope we can do our best to shoot our Shanghai. This time-honored city has both very authentic colors and international tolerance. She can always bring different power to film and television content. I hope that this power will encourage more filmmakers to continue to passionately tell the stories of Shanghai in every era, thereby conveying the voice of Shanghai in every era.ā
Author: Wang Yan
Text: Reporter Wang Yan Picture: Wang Jingcheng Editor: Shi Wei Editor: Xing Xiaofang
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