During the event's speech, Gao Changli, Director of the TV Drama Department of the State Administration of Radio and Television, said that the online film venture capital event is the first in history. If it continues in the future, it will definitely play a huge role in promoting the creation and prosperity of online movies. Gao Changli pointed out that the current development of online movies coexists with difficulties and opportunities, and faces four favorable conditions: First, the potential viewing needs of the audience, especially the unique demand for complete artistic enjoyment at one time in "one night, one trip", have not yet been fully met. satisfy. Second, home theaters based on 4K ultra-high definition, panoramic sound and other technologies will become popular rapidly, and people’s online movie viewing behavior will gradually develop. Third, over the years, a large number of young artistic talents have been cultivated and reserved. They have ideals, talents, and sentiments, and have become a strong force in online film creation. Fourth, the online audio-visual platform has formed a mature business model and is still exploring and innovating, so that excellent works can obtain good market returns in a timely manner and continue to promote the reproduction of online movies.
Deputy Director Zhang Su pointed out that Beijing, as a national center for online film and television, has rich online audio-visual and film and television production resources. The Beijing Municipal Radio, Film and Television Bureau attaches great importance to the development of online movies and provides a series of full-process tracking services for key projects such as planning guidance, script research, completed film review, and publicity and promotion. The "New Light Project" will be used as a starting point to cultivate high-quality online movies, and the support and funding amount for the establishment, production, and broadcast of high-quality projects will be increased.
As an important part of this event, the details of the "Shine Light Project" were also officially released. From now until 24:00 on July 15, 2024, the "New Light Project" will accept applications for online film projects. The submitted projects are mainly distributed on online video platforms, with no restrictions on subject matter or type. We encourage works to be rooted in reality and advocate the integration of different subject types. We look forward to seeing innovative and artistically expressive works. The event will last for 5 months. After preliminary review, review and roadshow, 10 works will be selected in the end. The three platforms will provide them with early development financial support, as well as a minimum of 30% and a maximum of 100% of single project production funding support. .
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Qiao Ying
