it Home News on June 14, today, Kuaishou announced that it has reached an authorization cooperation agreement with China Central Radio and Television, obtained the on-demand and short video rights of the 2024 Paris Olympics, and officially became the rights-holding broadcaster of the 2024 Paris Olympics. This is after the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics, Kuaishou has once again obtained the Olympic rights broadcaster status .
According to reports, during the Paris Olympics, Kuaishou will not only provide users with event content, derivative programs, and interactive experiences, but also create new consumption scenarios to provide users with one-stop shopping experience and local life services, "further releasing 700 million users consumption power”.
In 2023, there will be more than 17 million creators of sports video-related content on Kuaishou, nearly 200 million core sports interest groups, 520 million monthly users consuming sports content, and more than 1,400 live broadcasts of mass sports events.
it Home found that China Central Radio and Television issued a copyright statement on the 2024 Paris Olympics on April 17 this year. According to the agreement signed between China Central Radio and Television and the International Olympic Committee, has the exclusive full media rights and sub-licensing rights for the 2024 Paris Olympics in mainland China and Macau.
The main station will work with relevant ministries and supervisory agencies to strengthen rights protection, take effective measures in accordance with the law, crack down on infringement of the media rights of the 2024 Paris Olympics and the use of the main station's 2024 Paris Olympics program resources to engage in unfair competition, and investigate the legal liability of the infringing subjects in accordance with the law. .
